Kirsten Queen
Content Strategist at Suzy- Claim this Profile
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Topline Score
Bio
Ryan Phelan
I've been in the business for going on 20 years, and I was constantly amazed at Kirsten's grasp of social media, her solid ideas and her ability to come up with some amazing engagements. Beyond social media, to which she's a master, anything that was thrown at her was met with excitement and a desire to learn the best way. It's fantastic to see her excitement and passion in anything she does. I've been honored to work with Kirsten and truly believe she's a tremendous resource and an amazing person. One day, I would love to work with her on another team!
LinkedIn User
Saying Kirsten is excellent at social media feels like such a massive understatement, with the way she can increase presence on multiple channels, build strong relationships in an industry, and strengthen brand reputation. She’s extremely innovative and a pro at uncovering new opportunities and quickly making the most of them. And as if that wasn’t enough, Kirsten also happens to be a fantastic writer, with a talent for putting a human factor into marketing content and telling engaging stories. Her positive attitude and willingness to help wherever needed make working with her a pleasure; her influence spreads beyond her role to lift up any team/project she’s part of.
Ryan Phelan
I've been in the business for going on 20 years, and I was constantly amazed at Kirsten's grasp of social media, her solid ideas and her ability to come up with some amazing engagements. Beyond social media, to which she's a master, anything that was thrown at her was met with excitement and a desire to learn the best way. It's fantastic to see her excitement and passion in anything she does. I've been honored to work with Kirsten and truly believe she's a tremendous resource and an amazing person. One day, I would love to work with her on another team!
LinkedIn User
Saying Kirsten is excellent at social media feels like such a massive understatement, with the way she can increase presence on multiple channels, build strong relationships in an industry, and strengthen brand reputation. She’s extremely innovative and a pro at uncovering new opportunities and quickly making the most of them. And as if that wasn’t enough, Kirsten also happens to be a fantastic writer, with a talent for putting a human factor into marketing content and telling engaging stories. Her positive attitude and willingness to help wherever needed make working with her a pleasure; her influence spreads beyond her role to lift up any team/project she’s part of.
Ryan Phelan
I've been in the business for going on 20 years, and I was constantly amazed at Kirsten's grasp of social media, her solid ideas and her ability to come up with some amazing engagements. Beyond social media, to which she's a master, anything that was thrown at her was met with excitement and a desire to learn the best way. It's fantastic to see her excitement and passion in anything she does. I've been honored to work with Kirsten and truly believe she's a tremendous resource and an amazing person. One day, I would love to work with her on another team!
LinkedIn User
Saying Kirsten is excellent at social media feels like such a massive understatement, with the way she can increase presence on multiple channels, build strong relationships in an industry, and strengthen brand reputation. She’s extremely innovative and a pro at uncovering new opportunities and quickly making the most of them. And as if that wasn’t enough, Kirsten also happens to be a fantastic writer, with a talent for putting a human factor into marketing content and telling engaging stories. Her positive attitude and willingness to help wherever needed make working with her a pleasure; her influence spreads beyond her role to lift up any team/project she’s part of.
Ryan Phelan
I've been in the business for going on 20 years, and I was constantly amazed at Kirsten's grasp of social media, her solid ideas and her ability to come up with some amazing engagements. Beyond social media, to which she's a master, anything that was thrown at her was met with excitement and a desire to learn the best way. It's fantastic to see her excitement and passion in anything she does. I've been honored to work with Kirsten and truly believe she's a tremendous resource and an amazing person. One day, I would love to work with her on another team!
LinkedIn User
Saying Kirsten is excellent at social media feels like such a massive understatement, with the way she can increase presence on multiple channels, build strong relationships in an industry, and strengthen brand reputation. She’s extremely innovative and a pro at uncovering new opportunities and quickly making the most of them. And as if that wasn’t enough, Kirsten also happens to be a fantastic writer, with a talent for putting a human factor into marketing content and telling engaging stories. Her positive attitude and willingness to help wherever needed make working with her a pleasure; her influence spreads beyond her role to lift up any team/project she’s part of.
Credentials
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Online Marketing Fundamentals
GoogleMar, 2018- Nov, 2024 -
SEO Fundamentals
SemrushApr, 2022- Nov, 2024 -
Content Marketing Certificate
HubSpot AcademyFeb, 2021- Nov, 2024 -
Hubspot Inbound Marketing Certification
HubSpotJan, 2020- Nov, 2024 -
Content Marketing Fundamentals Exam
SEMrushJul, 2020- Nov, 2024 -
Keyword Research
SEMrushJul, 2020- Nov, 2024 -
Hubspot Email Marketing Certification
HubSpotMar, 2019- Nov, 2024 -
Google Analytics for Beginners
GoogleDec, 2016- Nov, 2024
Experience
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Suzy
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United States
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Market Research
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100 - 200 Employee
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Content Strategist
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Mar 2022 - Present
Drove content strategy and production for Suzy's Marketing and Product Marketing teams resulting in lead generation. Wrote long-form and short-form content, edited contributor blogs and content, optimized for SEO. Managed in-house and freelance copywriters and in-house social media management. Managed and implemented SEO vendor. Recognized as a 2022 Suzy MVP 🏆 and member of the SuzyForce Leadership Program. Developed and implemented strategy that: 💰 Drove MQLs and SQLs that generated pipeline and resulted in conversion. 📈 Grew pageviews for Suzy blog by 17.6% YoY, and unique pageviews by 17.4% YoY. ⏱ Improved time on page by 20% YoY and improved bounce rate by 72.5% YoY. 📈 Increased Organic Search traffic by 9.6% in a YoY, with a 14.12% increase in new users. 📊 Wrote compelling whitepapers, reports, eBooks, infographic copy, and blog articles using market research data from the Suzy platform. Honed data analysis and data storytelling skills. ✏ Wrote partnered reports with Exploding Topics, highlighting trends across beauty, food and beverage, retail, and finance. Show less
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CenturyLink
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Senior Content Marketing Manager
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May 2020 - Mar 2022
Built 2 customer-centric content calendars for CenturyLink and Quantum Fiber, leveraging in-house and agency staff writers. Wrote long-form and short-form content, edited contributor blogs, optimized for SEO, performed keyword research, and wrote video scripts. Developed and implemented strategy that: 📈 Grew traffic for CenturyLink Discover blog by 219% year over year. 📈 Grew traffic for Quantum Fiber Explore blog in 6 months: users up 351.74%; new users up 351.74%; and sessions up 277.65%. 📈 Drove over 200k impressions due to blog content. 📈 Increased Organic Search traffic by 198.851% in a 6 month period. 📈 Drove a dramatic increase in organic clicks (595%) and impressions (552%) over a 6 month period. 📈 Increased keyword rankings by 30% and boosted organic traffic. 😀 Boosted brand sentiment with a positive content rating across both blog channels. (60% of those surveyed said our content was helpful.) ✏Managed the publication of over 200 blogs for 2 separate brands and their respective blog sites, focusing on technology use and lifestyle content. ✏ Wrote and edited 11 video scripts. ✏ Created 4 customer stories/case studies -- As Senior Social Media and Content Marketing Manager, I managed Twitter, Instagram, and Facebook for CenturyLink Home. Managed social media content creation through the development of monthly content calendars and coordination with agency partners. Managed content creation for company blog, including supporting content planning efforts, copyediting, and SEO and keyword research. Contributed to video creation and production. 🚀 Launched and developed content for Quantum Fiber brand social media. 📈 Grew Twitter audience by 13% since July 2020. 📈 Grew Instagram audience by 100% since May 2020. 📈 Increased Twitter engagement by 609% in first 2 months. 📈 Increased Facebook engagement by 35% in first 2 months. 📈 Increased Instagram engagement by 268% in first 2 months. Show less
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Sinch Email on Acid
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United States
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Software Development
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1 - 100 Employee
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Social Media Coordinator
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Mar 2019 - May 2020
Developed content for and managed social media channels (Twitter, Facebook, LinkedIn, Quora, Reddit, YouTube, and Slack) for Email on Acid. Included the development and launch of an influencer program. Drove co-marketing efforts in social and content channels. Nominated for Q1 Top Superstar by team members. 📈 Grew LinkedIn following by 77% year over year; Twitter by 5.4% year over year. 📈 Increased impressions on Twitter by 50% year over year. ✏ Contributed 19 blogs to website on social media and email marketing, including Putting a Human Touch on Email Marketing & The Wonderful Women of Email ✏ Coordinated the publication of 1 whitepaper, How to Maximize Your Email Marketing Budget in 2020 ✔ Executed 10 Twitter chats with partnering brands in the email marketing space at #EOAChat ✔ Executed 3 Facebook Live videos with Email on Acid Team Members ✔ Executed 1 YouTube Live webinar with influencer on email design systems 📽 Produced 5 #TipTuesday videos utilizing user generated content 📽 Produced 3 videos on email accessibility, the cost of not testing an email, and personalization in email marketing 🧠 Developed and implemented strategy and content calendars for social media channels on a monthly basis 🧠 Developed and launched influencer marketing program and strategy. 👩🏽🏫 Researched and conducted company Lunch & Learn on LinkedIn best practices Show less
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Pure Strategic
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United States
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Advertising Services
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1 - 100 Employee
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Creative Writer / Social Media Manager
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May 2018 - Mar 2019
Wrote on-brand, creative, and strategic copy for marketing campaigns, including social media, emails, blogs, websites, e-books, video scripts, case studies, and digital ads. 📆 Created and implemented compelling social media content calendars quarterly for up to 5 clients and Pure Strategic. 👩🏽💼 Managed social media for up to 5 clients and Pure Strategic, including audience engagement and reporting for paid and organic efforts on a variety of social media channels and platforms 💸 Developed and executed paid digital and social media marketing campaigns 💅🏽 Developed influencer marketing strategies to target and engage customers for clients Show less
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Jet Marketing, LLC
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United States
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Advertising Services
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1 - 100 Employee
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Project Manager
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Jan 2016 - May 2018
Began as Production Specialist. Promoted to Project Manager after 6 months. Managed a variety of projects for Jet Marketing's clients, from copywriting and design to production. Drove social media efforts for Jet Marketing and their clients. 👉 Managed every aspect of social media for up to 6 clients and Jet, including content creation (written, graphic, video), audience interaction, implementation, and reporting for paid and organic efforts on a variety of social media channels and platforms 👉 Increased page likes on client Facebook pages by up to 124% 👉 Increased web traffic by up to 94% with targeted and quarterly campaigns 👉 Developed and executed paid digital and social media marketing campaigns for clients 👉 Leveraged local influencers to target and engage customers Show less
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United Way of Larimer County
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United States
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Individual and Family Services
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1 - 100 Employee
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Resource Development Intern
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Sep 2015 - Dec 2015
👉 Managed 3 workplace giving campaign accounts, including collaboration with employee campaign coordinators to distribute promotional items for campaigns, pick up pledges, and ensure campaign success 👉 Created and maintained positive relationships with local businesses, donors, and organizations to promote United Way of Larimer County 👉 Prepared materials for promotional events and acted as representative at events 👉 Directly solicited over $7000 of donations for a silent auction 👉 Managed and updated donor database information 👉 Created and mailed thank you letters for in-kind donations and personalized donor thank you letters 👉 Acted as Make a Difference Day Ambassador 👉 Coordinated with volunteer campaign coordinators to run workplace giving campaigns and to distribute promotional items Show less
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Literacy First
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United States
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Education Administration Programs
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1 - 100 Employee
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ACE Tutor
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Sep 2014 - Jun 2015
👉 Completed 1,700 hours of national service as AmeriCorps Literacy Tutor in a Title I elementary school 👉 Instructed and worked with 10 K-2 students on a daily basis in reading interventions 👉 Advanced K-2 students to grade level in reading 👉 Managed and entered student data into databases 👉 Strategically assessed program statistics and data and made suggestions for program improvements 👉 Served on social media committee 👉 Completed 1,700 hours of national service as AmeriCorps Literacy Tutor in a Title I elementary school 👉 Instructed and worked with 10 K-2 students on a daily basis in reading interventions 👉 Advanced K-2 students to grade level in reading 👉 Managed and entered student data into databases 👉 Strategically assessed program statistics and data and made suggestions for program improvements 👉 Served on social media committee
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Heart of Oregon Corps
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Development Coordinator
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Aug 2013 - Aug 2014
Managed communications and marketing for organization; created content for monthly newsletter, collaborated on and created of press releases, developed of annual community report, including coordination of publication. 👉 Managed all social media platforms, including Twitter and Facebook 👉 Managed donor database, including reporting 👉 Secured $86k in funding for the organization, including private and federal grant funding, individual and donor solicitation, and fundraising events 👉 Recruited and supervised volunteers at events 👉 Tracked, strengthened, and maintained relationships with corporate sponsorships and donors in database and through recognition on all media productions, including monthly newsletter and social media 👉 Managed and processed donors using e-Tapestry database 👉 Managed all grant writing for COYCC program, leading to an increase in program services 👉 Planned, organized, set up, and represented organization at fundraising events and annual staff meeting event Show less
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FNBO
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United States
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Banking
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700 & Above Employee
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Customer CARE Representative
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Dec 2012 - Jul 2013
Customer Service - Provided excellent customer service to customers, including assisting with bank balances, ordering checks, online banking, and other customer inquiries. Customer Service - Provided excellent customer service to customers, including assisting with bank balances, ordering checks, online banking, and other customer inquiries.
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Miramont Wellness Centers
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Front Desk Representative
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Aug 2012 - Dec 2012
Customer Service - Provided excellent customer service to patients by scheduling and checking in for appointments, answering phones, and other front desk tasks. Customer Service - Provided excellent customer service to patients by scheduling and checking in for appointments, answering phones, and other front desk tasks.
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Education
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2008 - 2012
Colorado State University
Bachelor of Arts, English Language and Literature, Creative Writing
Community
