Experience

LostCTRL

• Türkiye
• Computer Games
• 1 - 100 Employee

• Creative Director | Founder at LostCTRL

  • Mar 2022 - Present

• Head of Game Design | Founder

  • Mar 2021 - Mar 2022



Super Mad Games

• Computer Games

• Narrative Director & Writer - Ads, Apps and Games

  • Jan 2014 - Mar 2021

  Core responsibilities (writing fiction & non-fiction): • Design dramatic structure and narrative form for games. • Write dialogue, flow charts, cut scenes, storyboard script, UI and in-game text. • Character creation and world building. • Curation of tropes, jokes, quotes, fun facts and slang to make the product more natural to the market. • Write, proof and edit marketing materials, real-time advertising copy, game descriptions for storefronts (iOS AppStore, Google Play, Steam), video scripts and other copy as requested. • Write, proof and edit game design documents, proposals, prototypes, game systems and other assets in order to deliver perfect gameplay experiences. Show less



Hit Crit

• Türkiye
• Advertising Services

• Chief Content Strategist | Founder

  • Jan 2013 - Mar 2021

  As content lead at Hit Crit, an Istanbul-based marketing agency with a keen focus on content production and content marketing, transcreation projects and media relations, I managed vastly diverse projects, partnerships, go-to-market campaigns and transcreation programs, product launches and events. Our clientele is mostly of games, technology and entertainment companies – startups, unicorns and giants. I crafted brand voice guidelines for this clientele, and produced communications content to boost marketing of their product ecosystems. I have expert focus in two main areas: Content Marketing I design/execute content marketing plans, conduct editorial consulting projects, lead content strategy for multiple branded content projects. I’m head of our content team, managing internal and external content producers, but I am still a writer first. I create and produce 90% of the time, writing different types of content from press releases and ad copy to original research and case studies. I’m a linguist and practical lexicographer by education and my expertise is crafting popular trope dictionaries and glossaries in Turkish. I’ve crafted Turkish glossaries for gaming, gaming tech and entertainment. I perform language consulting and localization management. Influencer Marketing & Media Relations I plan and execute influencer marketing campaigns from scratch. Since 2013, when the Hit Crit team put together its first guidelines to influencer marketing, the scene has become more popular, more accepted by consumers, and more profitable for brands. It’s also a more complex playing field now. Especially, for global brands in Turkey & MENA. Need support in this? Ping me. On the PR & Media Relations department, as a former journalist / media persona, I’m able to easily recognize and create media opportunities for our clients. My expertise is to build POEM (paid/owned/earned media) platforms and manage them. I have a big contact book, and engaging dialogue with my contacts. Show less



Doğan Holding

• Türkiye
• Investment Management
• 200 - 300 Employee

• Various Management & Creative Roles

  • Jan 2000 - Jan 2015

  In my 15 years at the Doğan Media Group, I have done almost every editorial job in the organization, including management of editorial staff and marketing teams, launching brand new magazines, launching new countries for existent DMG products, expanding on new platforms and in new markets, producing exclusive magazine issues and niche books. • Creation of content and content marketing campaigns. • Creation of editorial layout and page design. • Topic generation for articles and other content. • Development and implementation of criteria for acceptance of submitted content. • Relationship building with a range of showbiz/entertainment professionals (e.g. music labels, promoters, managers, agents, musicians). • Development and execution of marketing ideas (e.g. limited merchandise, promo gifts, sponsored pages, natural ads, posters, flyers, stickers). Publishing Director, Editor-in-Chief at Dream magazine Managing Editor at Blue Jean magazine Staff Writer at Hürriyet Contributing Writer at Milliyet & Radikal Category Editor at Max, Istanbul Life, and Tempo magazines Radio Host at Radyo D Guest Speaker at CNN Türk, Kanal D and Radyo D Award-winning author (fiction and non-fiction) - Journalist - Certified Turkish language expert - Published writer (in Turkish and English) Show less