Experience

Davis Arts Council

• United States
• Performing Arts
• 1 - 100 Employee

• Director of Communications

  • Mar 2017 - Present

  Greater Salt Lake City Area Successfully strategize and coordinate yearly multi-channel marketing and communication plans to inform the community of all important info and events presented by Davis Arts Council. Responsibilities include radio ad buying (210% ROI), email marketing (open rate: 24.2%, CTR: 2.7%, 3,291% ROI), direct mail marketing (142% ROI), web content and maintenance, graphic design, video production, podcast production, ad negotiation, SEO, analytics, Google AdWords, etc. Supervisor to… Show more Successfully strategize and coordinate yearly multi-channel marketing and communication plans to inform the community of all important info and events presented by Davis Arts Council. Responsibilities include radio ad buying (210% ROI), email marketing (open rate: 24.2%, CTR: 2.7%, 3,291% ROI), direct mail marketing (142% ROI), web content and maintenance, graphic design, video production, podcast production, ad negotiation, SEO, analytics, Google AdWords, etc. Supervisor to social media coordinator. Ensures social media coordinator has all necessary information and materials to communicate effectively across social media platforms which results in a 4,289% ROI. Identify key audiences for marketing and communication strategies, ensure consistent branding across all communication efforts, and coordinate with local and national press outlets for earned media opportunities. Manage annual marketing budget and determine how to distribute funds to meet yearly goals. Create videos, podcasts, and blog posts for Davis Arts Council digital content platforms. Show less



Ogden City

• Communication Coordinator

  • Jan 2013 - Aug 2013

  Greater Salt Lake City Area Wrote and edited press releases and other texts for various departments for use with the media and other non-City entities. Designed website banners and other features, as well as maintained and updated the website. Gathered, wrote, and designed articles for separate monthly newsletters for all Ogden residents and employees. Attended events throughout the city capturing high quality photos to use on various marketing outlets. Edited and maintained online community… Show more Wrote and edited press releases and other texts for various departments for use with the media and other non-City entities. Designed website banners and other features, as well as maintained and updated the website. Gathered, wrote, and designed articles for separate monthly newsletters for all Ogden residents and employees. Attended events throughout the city capturing high quality photos to use on various marketing outlets. Edited and maintained online community calendar to accurately reflect events happening throughout the city. Successfully updated and maintained social media accounts. Show less



KSL

• Associate Producer

  • Nov 2011 - Jan 2012

  Greater Salt Lake City Area Successfully planned, arranged, and executed assigned segments for live lifestyle show which airs five days a week. Produced and assisted on pre-shoots for segments for the show. Wrote and edited web articles to accompany segments of the show. Built and maintained good working relationships with contributors and guests of the show.