Lena Aronov
Director of Product Management at Venn- Claim this Profile
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Bio
Experience
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Venn
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United States
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Software Development
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1 - 100 Employee
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Director of Product Management
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Jan 2023 - Present
Tel Aviv-Yafo, Tel Aviv District, Israel
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Soluto
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Israel
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Software Development
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1 - 100 Employee
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Director of Product Management
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Sep 2021 - Jan 2023
Leading 6 product teams that build, evolve, and maintain the support experience. The teams own both the customer and technician sides of the experience of messaging and voice support channels, as well as a dedicated infrastructure and data science team. - Transforming company goals into domain strategy and roadmap - Constantly communicating the company vision to the teams - Leading the teams through planning and execution of the strategy according to the domain OKRs - Assisting… Show more Leading 6 product teams that build, evolve, and maintain the support experience. The teams own both the customer and technician sides of the experience of messaging and voice support channels, as well as a dedicated infrastructure and data science team. - Transforming company goals into domain strategy and roadmap - Constantly communicating the company vision to the teams - Leading the teams through planning and execution of the strategy according to the domain OKRs - Assisting with mitigating solutions, solving risks, and providing ongoing guidance - Managing communication and prioritization with various stakeholders across the company
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Principal Product Manager
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Jun 2021 - Sep 2021
Tel Aviv, Israel Cross-domain responsibility for a consistent messaging session experience
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Senior Product Manager
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Apr 2020 - Jun 2021
Tel Aviv, Israel Leading various efforts to enhance customer experience via the support platform in multiple channels: - Shaping and executing new personal sales and support experience including screen sharing and video capabilities, both for end customers and tech experts. - Constantly working and coordinating with various interfaces including overseas operations, legal, sales, and other product teams to build the right product and ensure a smooth launch - Planning and prioritizing short and long… Show more Leading various efforts to enhance customer experience via the support platform in multiple channels: - Shaping and executing new personal sales and support experience including screen sharing and video capabilities, both for end customers and tech experts. - Constantly working and coordinating with various interfaces including overseas operations, legal, sales, and other product teams to build the right product and ensure a smooth launch - Planning and prioritizing short and long term team goals
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Product Manager
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Feb 2019 - Apr 2020
Tel Aviv Area, Israel Leading product efforts in multiple teams and task forces, developing an innovative tech support platform to advance the company vision, and reduce people’s frustration with technology. - Working in multidisciplinary teams, including PM, developers, and UX collaborating to achieve a mutual goal, from initiating, through planning and developing to an actual launch - MVP approach for a fast go-live, allowing quick learning and iterating based on quantitative and qualitative analysis -… Show more Leading product efforts in multiple teams and task forces, developing an innovative tech support platform to advance the company vision, and reduce people’s frustration with technology. - Working in multidisciplinary teams, including PM, developers, and UX collaborating to achieve a mutual goal, from initiating, through planning and developing to an actual launch - MVP approach for a fast go-live, allowing quick learning and iterating based on quantitative and qualitative analysis - Conducting user testing, data and user behavior analysis to discover new opportunities - Updating existing support experience to be aligned to the most strict accessibility guidelines to serve even more users
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Product Delivery Lead
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Aug 2016 - Feb 2019
Tel Aviv District
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Growmobile by Perion
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United States
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Advertising Services
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Manager of Customer Success, Growmobile Engagement
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Jan 2015 - Aug 2016
Establish and lead Customer Success for SaaS Mobile Engagement Automation platform, serving as a trusted point of contact for Growmobile Engagement portfolio of enterprise customers. With our platform, app publishers can create, manage, optimize and analyze their in-app and push notification campaigns to engage, retain, monetize and re-engage their users. - Ensure smooth integration and short “go live” by building an efficient customer onboarding program - Acquire strong… Show more Establish and lead Customer Success for SaaS Mobile Engagement Automation platform, serving as a trusted point of contact for Growmobile Engagement portfolio of enterprise customers. With our platform, app publishers can create, manage, optimize and analyze their in-app and push notification campaigns to engage, retain, monetize and re-engage their users. - Ensure smooth integration and short “go live” by building an efficient customer onboarding program - Acquire strong understanding of customer business, goals and use cases and based on those provide guidance on platform adoption - Continuously identify, recommend and implement optimization strategies for increasing the performance of client campaigns, through data analysis of key metrics, market trends and success experience - Ensure high level of customer satisfaction by creating a framework to effectively reflect customer’s voice to Product and Technology teams and guarantee timely execution of evolving requirements - Constantly balance and prioritize the customer needs within Growmobile product strategy - Matrix management of a development team of 27 people Show less
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Perion Network
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United States
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Technology, Information and Internet
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100 - 200 Employee
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Localization Project Manager
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Jan 2014 - Jul 2015
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Software Project Manager, Growmobile by Perion
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Jan 2014 - Jan 2015
- Establishing a new strategic company product from scratch - Introducing and implementing an Agile DSDM methodology to a rapidly growing R&D team - Planning and monitoring short development cycles (sprints) - Creating and monitoring long-term development plans
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Conduit
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Technology, Information and Internet
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100 - 200 Employee
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Localization Project Manager
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Nov 2011 - Aug 2014
Ness Ziona - Localization process management of all company products - Determining complete projects specifications, instructions, terminology and style preferences. - Consulting and advising teams on the workflow, setting timelines and process for project deliverable. - Effectively monitoring time and costs on each project, taking into account projects running simultaneously - Recruiting, training and managing outsource team of 60 translators and copywriters worldwide - Preparing… Show more - Localization process management of all company products - Determining complete projects specifications, instructions, terminology and style preferences. - Consulting and advising teams on the workflow, setting timelines and process for project deliverable. - Effectively monitoring time and costs on each project, taking into account projects running simultaneously - Recruiting, training and managing outsource team of 60 translators and copywriters worldwide - Preparing management information reports and yearly budget - Creating finance and legal procedures for a seamless work with translation freelancers - Working together with a Localization development team to build an internal Localization Management System - Formulating and fostering effective working relationships with different teams to promote and continuously improve the service. Show less
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Cyhawk Ventures Ltd.
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Israel
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Project Manager
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Aug 2008 - Oct 2011
Tel Aviv Projects driven by me during my work in Cyhawk: - Establish and setup a startup (in video and social market) from concept based on the group strategy and roadmap, working directly with the operating board. Building and performing extensive market research and validation, business and financial plans, product and UI macro specifications. - Brand launch from scratch – design, marketing, production. Matrix management of different company units. - Create and manage the company P&L on top… Show more Projects driven by me during my work in Cyhawk: - Establish and setup a startup (in video and social market) from concept based on the group strategy and roadmap, working directly with the operating board. Building and performing extensive market research and validation, business and financial plans, product and UI macro specifications. - Brand launch from scratch – design, marketing, production. Matrix management of different company units. - Create and manage the company P&L on top of SAP module - Lead and define the company analytics and dashboards - Implementing SalesForce as an CRM platform - Building Media, Affiliates, Sales departments’ dashboards according to each department need. Used till today on top of backend solutions.
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Head of Sales
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Jun 2010 - Jul 2011
Tel Aviv, Israel - Building Sales department in company – internal and external working processes, training program, legal contracts, reporting & analytics platform. - Defining and managing company KPIs and P&L - Developing new business models - Business and new markets development: from negotiation to final campaign optimization - Managing the Account Management Team: Recruitment, training and daily operations
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SEM & Media Department Manager
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Jan 2010 - Jun 2010
Tel Aviv, Israel - Leading media department to achieve max ROI - Management of Junior Media Account Manager
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Priority Software
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Israel
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Software Development
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200 - 300 Employee
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Support Team
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Nov 2006 - Aug 2008
ERP system (Priority) technical support in various modules: sales, marketing, finance, inventory management, production and customer service.
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Prime Ministers Office
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Government Administration
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200 - 300 Employee
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Economist
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Dec 2005 - Nov 2006
Israel's Unilateral Disengagement Plan ( חוק יישום תוכנית ההתנתקות, התשס"ה 2005- ) - Representative of Financial Division of Prime Minister Office in government eligibility boards for the matter of compensations approval according to Disengagement Plan Law, 2005 - Compensations calculation according to Disengagement Plan Law for private and business bodies involved, prioritizing the actual payments taking into account budgets approved by government - Examination of legal issues… Show more Israel's Unilateral Disengagement Plan ( חוק יישום תוכנית ההתנתקות, התשס"ה 2005- ) - Representative of Financial Division of Prime Minister Office in government eligibility boards for the matter of compensations approval according to Disengagement Plan Law, 2005 - Compensations calculation according to Disengagement Plan Law for private and business bodies involved, prioritizing the actual payments taking into account budgets approved by government - Examination of legal issues concerning the Disengagement Plan Law, 2005 Show less
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United Mizrahi Bank
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Banking
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1 - 100 Employee
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Customer Service Senior Representative
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Feb 2004 - Dec 2005
Jerusalem, Israel - Management and Training of Customer Service team members - Customer Complaints Care - Professional solutions for existing mortgages customers of the bank
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Education
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The Hebrew University
B.A., Business Management and Economics -
High School for Honor Students, Gymnasium #1, Novosibirsk, Russia
Linguistics