Erik Swen

Marketing Director at GoodKarma
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Contact Information
us****@****om
(386) 825-5501
Location
Amsterdam, North Holland, Netherlands, NL
Languages
  • Nederlands -
  • Engels -
Skills

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Kasper Brandi Petersen

In the early days Erik would run all online advertising inhouse. Quickly revenue and budgets were rammed up to a level where Eriks role changed into sourcing and managing agencies for us (and 1 marketeer). 5 different agencies in total, on 3 continents. The agencies know he is on top of their performance while at the same time being a nice guy they like working with. Erik has been great at making my life as a founder easier because he is good at sales forecasting and budgeting. On top of this Erik eats data for breakfast - he early on structured and organised all data in dashboards that allowed us to quickly align the strategy to the actual performance.

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Credentials

  • Leren Leiden
    de Baak
    Jan, 2018
    - Nov, 2024
  • Master of Business Administration
    Vrije Universiteit Amsterdam
    Apr, 2013
    - Nov, 2024

Experience

  • GoodKarma Agency
    • Netherlands
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Director
      • Jul 2022 - Present

  • Stieglitz
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Digital Marketing & E-Commerce Manager
      • Aug 2020 - Aug 2022

  • LABFRESH
    • Netherlands
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Jan 2021 - Jul 2022

  • Montro
    • Netherlands
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Nov 2020 - Jul 2022

  • Cortazu | Certified B Corp™
    • Netherlands
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Aug 2020 - Jul 2022

  • Rax Finance
    • Netherlands
    • Investment Management
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Feb 2021 - May 2021

  • Bundleboon
    • Netherlands
    • Retail
    • 1 - 100 Employee
    • Digital Marketing Consultant
      • Aug 2020 - Sep 2020

  • LABFRESH
    • Netherlands
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Head of Marketing & BI
      • Sep 2018 - Aug 2020

      LABFRESH is a premium menswear brand passionate about minimalistic Scandinavian design and disruptive technologies. We fight fast fashion by using technology to make a new generation of life-proof garments. Premium cotton shirts that repel stains and odour. Buy less. Wash less. Wear more. As Head of Marketing I currently manage the Shopify e-commerce platform, the marketing budget and all acquisition channels, such as: * Facebook & Instagram * Google Adwords & Shopping * Display ads * YouTube * LinkedIn * Snapchat * Affiliates * Kickstarter * Out of Home, print & TV As head of BI I build fully automated marketing dashboards, integrating data from all marketing & e-commerce platforms and reporting on crucial KPI's & metrics (e.g. revenue, ROAS, CAC) as well as customized founder & investor reports. Show less

  • Tufina Watches
    • United States
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Digital Marketing Consultant
      • Oct 2017 - Jan 2018

  • CLUSE
    • Netherlands
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Manager Digital Marketing
      • 2014 - 2018

      By utilizing the brand building potential of Facebook and Instagram, Amsterdam-based CLUSE became one of the fastest growing watch & jewellery brands in the world. As head of the digital marketing department I managed all international marketing campaigns, distributed a 10+ million yearly marketing budget, steered the marketing agencies and coached the in-house digital marketing team of 5. By utilizing the brand building potential of Facebook and Instagram, Amsterdam-based CLUSE became one of the fastest growing watch & jewellery brands in the world. As head of the digital marketing department I managed all international marketing campaigns, distributed a 10+ million yearly marketing budget, steered the marketing agencies and coached the in-house digital marketing team of 5.

  • Watch2Day
    • Amsterdam en omgeving, Nederland
    • Manager Marketing & E-Commerce
      • 2013 - 2014

      Head of Marketing & E-Commerce at Watch2Day, a major online watch reseller in The Netherlands and Belgium. Responsible for the e-commerce platform, acquisition channels and a team of 4 people. Head of Marketing & E-Commerce at Watch2Day, a major online watch reseller in The Netherlands and Belgium. Responsible for the e-commerce platform, acquisition channels and a team of 4 people.

  • International Card Services
    • Financial Services
    • 500 - 600 Employee
    • ICT Management /Project Management Office
      • 2011 - 2013

      ICT Project management at International Card Servicesv/ ABN AMRO. ICT Project management at International Card Servicesv/ ABN AMRO.

  • ICHICA LIMITED
    • Marketing & Sales
      • 2010 - 2011

      Marketing & sales at iChica.nl home & living webshop. Marketing & sales at iChica.nl home & living webshop.

Education

  • Vrije Universiteit Amsterdam
    Master of Business Administration (MBA), Information and Knowledge Management
    2011 - 2013
  • Vrije Universiteit Amsterdam
    Bachelor of Business Administration (BBA), International Business Administration
    2006 - 2011
  • Vrije Universiteit Amsterdam
    Master of Science - MS, Informatiewetenschappen (Information sciences)
    2006 - 2011
  • Atlas College Copernicus Hoorn
    Pre-University Secondary Education (VWO), Economics
    2000 - 2006

Community

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