Beth Dwyer
Vice President of Sales at MNI Targeted Media- Claim this Profile
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Bio
Shawn Wilson
I had the pleasure of working alongside Beth while she was at The Washington Post. Beth has one of the most strategic minds I have ever worked with at any organization. Beth is a consummate professional, always open to new ideas and such a true pleasure to work with. She brought a wealth of ideas to my team at The Post -- always creating excitement and energy. I would highly recommend Beth to any company lucky enough to have her on their team.
Michael Myers
I had the pleasure of working with Beth Dwyer on several large projects and was impressed by her passion for her product and her deep understanding the target audience. Beth’s experience, awareness of the online world and her ability to tie those together in a seamless manner, enable her to create compelling products. These qualities combined with a tenaciousness to do what’s right, makes her an invaluable asset. She is also collaborative and an excellent communicator. If you have a chance to work with Beth Dwyer, you should.
Shawn Wilson
I had the pleasure of working alongside Beth while she was at The Washington Post. Beth has one of the most strategic minds I have ever worked with at any organization. Beth is a consummate professional, always open to new ideas and such a true pleasure to work with. She brought a wealth of ideas to my team at The Post -- always creating excitement and energy. I would highly recommend Beth to any company lucky enough to have her on their team.
Michael Myers
I had the pleasure of working with Beth Dwyer on several large projects and was impressed by her passion for her product and her deep understanding the target audience. Beth’s experience, awareness of the online world and her ability to tie those together in a seamless manner, enable her to create compelling products. These qualities combined with a tenaciousness to do what’s right, makes her an invaluable asset. She is also collaborative and an excellent communicator. If you have a chance to work with Beth Dwyer, you should.
Shawn Wilson
I had the pleasure of working alongside Beth while she was at The Washington Post. Beth has one of the most strategic minds I have ever worked with at any organization. Beth is a consummate professional, always open to new ideas and such a true pleasure to work with. She brought a wealth of ideas to my team at The Post -- always creating excitement and energy. I would highly recommend Beth to any company lucky enough to have her on their team.
Michael Myers
I had the pleasure of working with Beth Dwyer on several large projects and was impressed by her passion for her product and her deep understanding the target audience. Beth’s experience, awareness of the online world and her ability to tie those together in a seamless manner, enable her to create compelling products. These qualities combined with a tenaciousness to do what’s right, makes her an invaluable asset. She is also collaborative and an excellent communicator. If you have a chance to work with Beth Dwyer, you should.
Shawn Wilson
I had the pleasure of working alongside Beth while she was at The Washington Post. Beth has one of the most strategic minds I have ever worked with at any organization. Beth is a consummate professional, always open to new ideas and such a true pleasure to work with. She brought a wealth of ideas to my team at The Post -- always creating excitement and energy. I would highly recommend Beth to any company lucky enough to have her on their team.
Michael Myers
I had the pleasure of working with Beth Dwyer on several large projects and was impressed by her passion for her product and her deep understanding the target audience. Beth’s experience, awareness of the online world and her ability to tie those together in a seamless manner, enable her to create compelling products. These qualities combined with a tenaciousness to do what’s right, makes her an invaluable asset. She is also collaborative and an excellent communicator. If you have a chance to work with Beth Dwyer, you should.
Credentials
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Digital Media Sales Certification
IABAug, 2014- Nov, 2024
Experience
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MNI Targeted Media @ Dotdash Meredith
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United States
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Advertising Services
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100 - 200 Employee
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Vice President of Sales
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Apr 2022 - Present
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Director
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Jul 2018 - Present
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Associate Director
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Dec 2016 - Present
At MNI Targeted Media we identify and understand your audience. In turn we can deliver your message like no one else can. MNI is the unique blend of unmatched reach with scalability, proprietary data and the ability to layer-in the most modern targeting technologies and methods. This plus our own OmniPoint system (1st party research/data) and robust team of media experts, ensures our clients get a smarter, more efficient and cost-effective plan every single time. Digital - Search - Social - Email - Video -Mobile- Native - Print (A network of Magazine publishers that include Time, Hearst, Meredith and Bloomberg)We work with client's and agencies across Washington DC, Virginia, Maryland, and Pennsylvania that want to reach consumers or businesses locally, regionally or nationally.
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Comcast Spotlight
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United States
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Advertising Services
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700 & Above Employee
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Digital Media Sales Consultant
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Apr 2014 - Nov 2016
Consultative selling of Comcast's line of digital products to new and existing Comcast Spotlight Linear advertisers (Regional and National). Includes top names in Automotive, Retail, Financial and Entertainment.Comcast Spotlight digital line up includes XFINITY.com, NBC Universal Network; Esquire, E-Online, Fandango and Movies.com; Fox News and Fox Business as well as an ISP Network that includes Verizon, Cox and Atlantic Broadband as well as a premium video network. Work closely with advertising agencies to exhibit the advantages of a multi- media, cross-platform advertising solutions for their clients.
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POLITICO
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United States
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Online Audio and Video Media
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700 & Above Employee
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Managing Director
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Sep 2012 - Apr 2014
Manage advertising sales for Retail and Recruitment advertising for POLITICO and POWERJobs. POWERJobs is a new innovative recruitment web site brought to you by the publishers of POLITICO, WJLA (7), NewsChannel 8, WTOP and Federal News Radio. POWERJobs connects top employers to top talent in the Washington DC Area. Manage advertising sales for Retail and Recruitment advertising for POLITICO and POWERJobs. POWERJobs is a new innovative recruitment web site brought to you by the publishers of POLITICO, WJLA (7), NewsChannel 8, WTOP and Federal News Radio. POWERJobs connects top employers to top talent in the Washington DC Area.
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Sales and Marketing Manager, Capital Business and Express
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Nov 2009 - Sep 2012
● Managed sales for The Washington Post’s daily free publication Express and the new weekly B-to-B subscription publication Capital Business. Met with senior executives at clients such as Comcast Business Class, Cardinal Bank, Salient Federal, CBRE and China Daily.● Managed all aspects of sales and marketing for both publications including a team of 5 sales representatives.● Created strategic partnerships to increase brand awareness and subscription sales for Capital Business. These partnerships included NVTC, MTC, Georgetown BID, The Greater Washington Board of Trade and AWE - Alliance for Workplace Excellence.
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Director of Product Management
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Jan 2008 - Dec 2009
OnTargetJobs was a Warburg Pincus portfolio business and parent company of professional recruitment sites HEALTHeCareers, Hcareers, BioSpace, and RegionalHelpWanted. Acquired by Dice in 2013. Responsible for the product development life cycle of three job boards, BioSpace, ClinicaSpace and DeviceSpace. Launched a new job search platform that included new taxonomy of which to search as well as a new registration process. This offers scientists more relevant search results and content. Managed the Employer experience for all ONTARGETJOBS web sites including the Spaces (Science), Hcareers (Hospitality), Regional Help Wanted (location based sites), and Healthecareers (Healthcare) Manage the Social Networking Platform on all three sites powered by Pluck Sitelife which includes Blogburst, Facebook Connect and moderated forums.Led overall product strategy to include research and development requirements for new and emerging products and provides assistance to project management portions of the development process. Launched a video content partnership with JoVE (Journal of Visualized Experiments) as well as a partnership with Pennsylvania Biotech Association where we managed their career network.Responsible for product launch planning that includes the following: working with cross-functional teams to ensure successful roll out of products and new features, usability, pricing, defining the market position of a product and developing detailed marketing plans, collateral materials and training aids for sales.Supported the sales teams in the areas of creating marketing collateral, case studies, surveys, training materials and other sales tools to assist them in achieving their revenue quotas and maintaining market share. Awarded MVP 2008
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Hanley Wood (now Zonda)
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United States
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Real Estate
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100 - 200 Employee
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Product Manager
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Sep 2006 - Jan 2008
Manage numerous Internet products, including company's flagship job board, BuilderJobs.com, for multimedia publishing company serving construction industry.Oversee related product development, sales, and new web site launches. Including launch of ArchitectJobsOnline.com June 2007 and Multihousingjobs.com ready for launch late 2007.Exceeded 2007 Revenue Projection for ArchitectJobsOnlineCollaborate with tech department, production, and marketing to ensure timely launches and effective marketing strategies.Develop sales plans, train all inside sales representatives, target new and potential clients, and focus sales strategies on key client decision makers.
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Strategic Account Manager
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Aug 2005 - Aug 2006
Major AccountsGenerated $1.4 million in annual revenue for www.hotjobs.com by selling advertising and media through phone and in-person presentations.Advised top executives at Fortune 500 companies and large government agencies regarding their Internet recruitment and branding efforts.Collaborated with clients and top advertising agencies to help identify optimal advertising programs for clients and enhance agency service to customers. Major AccountsGenerated $1.4 million in annual revenue for www.hotjobs.com by selling advertising and media through phone and in-person presentations.Advised top executives at Fortune 500 companies and large government agencies regarding their Internet recruitment and branding efforts.Collaborated with clients and top advertising agencies to help identify optimal advertising programs for clients and enhance agency service to customers.
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Internet Sales Manager
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1997 - 2005
• Led sales team in Internet advertising sales efforts, consistently generating annual increases in web revenues (11% increase in 2005); Managed some of the larger print client accounts including University of California System, NIH, Pfizer, St.Jude Children's Research Hospital and Lilly.• Directed all activities related to site’s development, coordinating related tech department, customer service, product development, marketing, and sales functions.• Designed and developed new site products, such as Resume/CV Database, and Post and Go-online job posting service. The Resume Database increased revenue by $60,000 in its first 3 months and Post and Go increased online revenue by 40% in it’s first year.• Coordinated new product implementations with marketing, production, and electronic media management.• Ensured consistent and effective marketing message in communicating benefits of web site and individual products to prospects, customers, and users.
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TMP Worldwide
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United States
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Advertising Services
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300 - 400 Employee
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Senior Account Manager
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Jan 1995 - Jan 1997
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USA TODAY
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United States
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Newspaper Publishing
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700 & Above Employee
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Contract Sales Representative
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Mar 1991 - Dec 1994
Launched weekly recruitment section. Sold recruitment advertising in the classifieds as well as the new weekly regional section. Specialized in Government and Education advertising for Recruitment.Sold Business and Franchise advertising in the USA Today Money Monday section. Launched weekly recruitment section. Sold recruitment advertising in the classifieds as well as the new weekly regional section. Specialized in Government and Education advertising for Recruitment.Sold Business and Franchise advertising in the USA Today Money Monday section.
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Recruitment Advertising Sales Representative
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Jan 1989 - Jan 1991
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Education
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VIRGINIA TECH
Bachelor of Arts, Liberal Arts; English and Marketing -
Bishop O'Connell High School