SVP, Marketing

• Feb 2022 - Present

From late pandemic, to early market crash, leading a high functioning and growing marketing team through whatever life throws at us, keeping customers at the center always. Taking User Interviews past $10M in ARR (started at $0) and counting. 📈

VP, Growth & Marketing

• Jul 2019 - Feb 2022

I lead a cross-functional team focused on growth through experimentation. I also built and lead our content and marketing teams, supporting the supply and demand side of our marketplace and SaaS offering. We're dedicated to customer empathy, data backed decision making (quant and qual), and thinking critically while moving fast. It's a lot of fun. ✅

VP, Marketing

• Oct 2017 - Jul 2019

From the first marketing hire to leading a small but mighty team, I focused on honest and smart content, engagement, and growth marketing to build the User Interviews brand and set us on a path to sustainable, compounding growth.

Sr. Director, Content & Programming

• Sep 2015 - Sep 2017

-Oversee all content strategy, production and distribution across owned, earned and paid platforms -Develop content strategy -Key player in site redesign; oversee all website optimizations and projects including SEO, CRO, engagement, and content -Oversee all content strategy, production and distribution across owned, earned and paid platforms -Develop content strategy -Key player in site redesign; oversee all website optimizations and projects including SEO, CRO, engagement, and content

Head of Content Marketing & CRM

• Jun 2014 - Sep 2015

-Oversee editorial and brand content across multiple platforms -Build content strategy, implement, manage team -Manage all email and CRM marketing with emphasis on lead gen and nurture -Oversee editorial and brand content across multiple platforms -Build content strategy, implement, manage team -Manage all email and CRM marketing with emphasis on lead gen and nurture

VP, Content & Branding

• Dec 2013 - May 2014

Director of Content

• Jul 2013 - Nov 2013

Senior Content Strategist

• Nov 2011 - Jun 2013

-Oversee content strategy and implementation with focus on SEO and UX -Manage team of staff and freelance writers, editors and producers -Plan new taxonomy, information architecture, metadata -Establish KPIs, set up analytics, monitor results -Develop numerous web products and site enhancements; test, iterate, refine

Editor, Home & Garden

• Feb 2010 - Oct 2011

- Managed dozens of freelance writers, experts on a variety of topics across home & garden vertical - Implemented SEO, crosslinking, formatting, style and quality best practices across channel through in-depth annual feedback and frequent communication as needed, especially as dictated by observation of metrics - Created editorial calendar optimized for search - Helped plan About.com social media strategy with small team of editors and executives - Produced content packages and… Show more - Managed dozens of freelance writers, experts on a variety of topics across home & garden vertical - Implemented SEO, crosslinking, formatting, style and quality best practices across channel through in-depth annual feedback and frequent communication as needed, especially as dictated by observation of metrics - Created editorial calendar optimized for search - Helped plan About.com social media strategy with small team of editors and executives - Produced content packages and specials to sell to top advertisers Show less - Managed dozens of freelance writers, experts on a variety of topics across home & garden vertical - Implemented SEO, crosslinking, formatting, style and quality best practices across channel through in-depth annual feedback and frequent communication as needed, especially as dictated by observation of metrics - Created editorial calendar optimized for search - Helped plan About.com social media strategy with small team of editors and executives - Produced content packages and… Show more - Managed dozens of freelance writers, experts on a variety of topics across home & garden vertical - Implemented SEO, crosslinking, formatting, style and quality best practices across channel through in-depth annual feedback and frequent communication as needed, especially as dictated by observation of metrics - Created editorial calendar optimized for search - Helped plan About.com social media strategy with small team of editors and executives - Produced content packages and specials to sell to top advertisers Show less

Managing Editor, PlanetGreen.com

• Jul 2008 - Jan 2010

- Managed team of 25+ writers, 2 producers and 3 photo editors - Oversaw publication of 15-20 articles every day, including editing and production - Developed and maintained editorial calendar, coordinating with ad sales, editors and producers - Worked with TV production team to translate sundry assets into great web-ready content - Edited all content—slideshows, quizzes, photo-filled articles, video—for publication - Optimized SEO and managed social media efforts on… Show more - Managed team of 25+ writers, 2 producers and 3 photo editors - Oversaw publication of 15-20 articles every day, including editing and production - Developed and maintained editorial calendar, coordinating with ad sales, editors and producers - Worked with TV production team to translate sundry assets into great web-ready content - Edited all content—slideshows, quizzes, photo-filled articles, video—for publication - Optimized SEO and managed social media efforts on Twitter, Facebook, StumbleUpon, etc. Show less - Managed team of 25+ writers, 2 producers and 3 photo editors - Oversaw publication of 15-20 articles every day, including editing and production - Developed and maintained editorial calendar, coordinating with ad sales, editors and producers - Worked with TV production team to translate sundry assets into great web-ready content - Edited all content—slideshows, quizzes, photo-filled articles, video—for publication - Optimized SEO and managed social media efforts on… Show more - Managed team of 25+ writers, 2 producers and 3 photo editors - Oversaw publication of 15-20 articles every day, including editing and production - Developed and maintained editorial calendar, coordinating with ad sales, editors and producers - Worked with TV production team to translate sundry assets into great web-ready content - Edited all content—slideshows, quizzes, photo-filled articles, video—for publication - Optimized SEO and managed social media efforts on Twitter, Facebook, StumbleUpon, etc. Show less

Copywriter

• Nov 2007 - Oct 2008

eBook Proofer

• Nov 2007 - Jul 2008

Editorial Assistant; Editorial Director International Chefs Congress

• Oct 2006 - Oct 2007

- Served as editor of 192-page Congress Book with recipes, photos, bios, and chef interviews - Stage managed and directed programming, leading staff of more than 40 to successful execution of million-dollar, industry only event at 7 World Trade - Forged relationships with more than 65 international chefs, their assistants, food-service professionals and members of the media - Wrote weekly features for audience of chefs and food enthusiasts - Edited recipes for… Show more - Served as editor of 192-page Congress Book with recipes, photos, bios, and chef interviews - Stage managed and directed programming, leading staff of more than 40 to successful execution of million-dollar, industry only event at 7 World Trade - Forged relationships with more than 65 international chefs, their assistants, food-service professionals and members of the media - Wrote weekly features for audience of chefs and food enthusiasts - Edited recipes for features, books and marketing collateral - Interviewed chefs, sommeliers, mixologists, restaurateurs and wine consultants - Tasted and photographed amazing food, fortifying knowledge of techniques and ingredients Show less - Served as editor of 192-page Congress Book with recipes, photos, bios, and chef interviews - Stage managed and directed programming, leading staff of more than 40 to successful execution of million-dollar, industry only event at 7 World Trade - Forged relationships with more than 65 international chefs, their assistants, food-service professionals and members of the media - Wrote weekly features for audience of chefs and food enthusiasts - Edited recipes for… Show more - Served as editor of 192-page Congress Book with recipes, photos, bios, and chef interviews - Stage managed and directed programming, leading staff of more than 40 to successful execution of million-dollar, industry only event at 7 World Trade - Forged relationships with more than 65 international chefs, their assistants, food-service professionals and members of the media - Wrote weekly features for audience of chefs and food enthusiasts - Edited recipes for features, books and marketing collateral - Interviewed chefs, sommeliers, mixologists, restaurateurs and wine consultants - Tasted and photographed amazing food, fortifying knowledge of techniques and ingredients Show less