Experience

Freelance Writer & Editor

• Book and Periodical Publishing
• 1 - 100 Employee

• Content Creator and Strategist

  • Jun 2006 - Present

  My goal is to create results-oriented content that meets an organization's business goals and simultaneously informs its intended audience. I have more than 20 years of experience producing and editing print and digital content for both B2B and B2C projects and an established track record of increasing key metrics such as total readership, conversions, etc. My areas of specialization include general business, marketing, finance and health care/medical. Services provided include: Content strategy and development Copywriting Proofreading/Copyediting Brand communication & messaging Content marketing



Federal Reserve Bank of Philadelphia

• United States
• Financial Services
• 500 - 600 Employee

• Senior Editor -- Public Affairs

  • May 2013 - Aug 2014

  Edit external publications including working papers, publications, and press releases. Work with variety of stakeholders in other departments to maintain style and quality. Edit and coordinate internal communications including employee newsletter, intranet, and quarterly magazine for style and content. Additional projects include serving on the workgroup to recognize the Bank's Centennial year and coordinate Bank-wide and Reserve System-wide events and communications. Edit external publications including working papers, publications, and press releases. Work with variety of stakeholders in other departments to maintain style and quality. Edit and coordinate internal communications including employee newsletter, intranet, and quarterly magazine for style and content. Additional projects include serving on the workgroup to recognize the Bank's Centennial year and coordinate Bank-wide and Reserve System-wide events and communications.



Progressive Business Publications

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Group Publisher

  • Nov 2007 - Oct 2012

  Managed a suite of B2B websites, e-newsletters, and related products aimed at audiences in the fields of finance, marketing, and health care. Web sites' combined pageviews averaged 650k+ per month; e-newsletters' combined audience was 76k. (Includes both subscription-based and ad-supported sites.) Supervised and coordinated activities for staff of 5-8 writers. Tracked and reported all key performance metrics. Oversaw transition from existing print publications to new digital publishing products, including: * retraining of editorial staff (changing writing styles, understanding new metrics and goals, and market research) * collaborating with sales and marketing to identify new market opportunities and tailor existing marketing collateral to address changing needs, and * assisting design staff to create new web sites to reflect print and web publications' new positioning. Advised editorial director and marketing director on strategic development and marketing planning for editorial products. Collaborated with other divisions to leverage existing content/expertise, projects included creating new curricula for executive educational program, creating white papers (both as standalone products and free bonus content), writing scripts and providing voiceover narration for video training programs. Continued to serve on recruiting team for editorial staff.



PBP

• Managing Editor

  • May 2004 - Oct 2007

  Responsible for production and management of three print publications with total annual revenue of roughly $2.5M.Supervised writing staff of four, overseeing production schedules, content quality, and editorial direction. My primary publication beat the company average sales for four years running, setting a number of single-issue sales records in the process. Within one year, I was able to raise renewal rates on each of the publications to which I was assigned. Collaborated with marketing department to create associated web sites, e-newsletters, and premium content (white papers, special reports, etc.). Provided feedback on telemarketing scripts, direct mail efforts, and related sales collateral. Conducted direct market research to identify new opportunities for all products. Reorganized talent development program for editors, including organizing ongoing "refresher" roundtables for all staff and regular training seminars for junior staff based on newly identified needs. Presented several times at yearly in-house conference for editorial and marketing staff. Served on recruiting team for editorial staff.

• Editor

  • Jan 2001 - Apr 2004

  Responsible for all editorial content of two print publications, eventually overseeing assistant editors. (Fastest promotion to this title in company history.) Worked on a variety of publications at this time, but primarily focused on finance, business administration, and marketing. Responsible for all content strategy, research, and editorial quality. Increased new subscriptions and renewals on each of my publications within the first year I was assigned to them -- average of 14k new orders yearly.Worked with marketing and sales to keep collateral materials fresh. Collaborated with graphics staff to ensure timely production of my publications, as well as coordinating annual production schedule for all 30 print publications. Oversaw proofreading schedule and revamped in-house style guide. Provided supplementary training for new staff to ensure consistency across all company products.



Progressive Business Publications

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Associate Editor

  • Jun 2000 - Dec 2000

  Assisted senior writers in creating content for a variety of B2B newsletters. Coordinated with graphics and print production staff. Performed frequent direct market research with customers for product feedback and marketing ideas. Assisted senior writers in creating content for a variety of B2B newsletters. Coordinated with graphics and print production staff. Performed frequent direct market research with customers for product feedback and marketing ideas.



North American Publishing Co.

• Prior titles held: Assistant Editor, Production Editor, Senior Editor

• Managing Editor

  • Dec 1995 - Jun 2000

  Reconfigured production workflow bringing chronically late publication back on schedule. Ad revenue increased approximately 40%. Edited all copy from freelancers and in-house staff for three monthly publications. Founding editor of Promotional Marketing magazine, working with sales and marketing team to identify potential advertiser base -- as a debut publication it exceeded its first-year ad-sales goal within the first six months. Managed all editorial-side production and served as liaison with production/graphics. Planned all editorial content, developed editorial calendar and special issues, and managed four-person editorial staff. (Two new editorial features became the groundwork for Promotional Marketing as a separate magazine.) Wrote one to three departments and/or feature articles per month. Developed educational track and helped recruit speakers for national trade show sponsored by our magazine. Increased production efficiency by revamping archival system. Represented the magazine at dozens of national trade shows and conferences.