Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• SVP, Media Strategy

  • May 2022 - Present



Fingerpaint Group

• United States
• Advertising Services
• 300 - 400 Employee

• Media Strategy

  • Sep 2021 - Jul 2022



CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• VP, Media - Digital Lead

  • Feb 2021 - Sep 2021



CMI Media

• VP Media - Digital Lead

  • Nov 2018 - Sep 2021

• Director, Media - Digital Lead

  • Jan 2017 - Sep 2021



Zeta Global

• United States
• Marketing Services
• 700 & Above Employee

• Director, Client Services - Global Education

  • Sep 2015 - Dec 2016



Egbavwe Pela

• Consultant

  • 2008 - 2016



EducationDynamics

• United States
• Advertising Services
• 400 - 500 Employee

• Sr. Director Marketing Services

  • Mar 2014 - Aug 2015

  Responsible for design, development and execution of new and existing client campaigns and new client proposals. Responsible for design, development and execution of new and existing client campaigns and new client proposals.



Search Marketing Group Inc.

• Technology, Information and Internet
• 1 - 100 Employee

• Director Client Services

  • Jul 2012 - Mar 2014

  Responsible for meeting and exceeding client goals with performance driven digital marketing. Responsible for meeting and exceeding client goals with performance driven digital marketing.



Lincoln Tech

• United States
• Higher Education
• 700 & Above Employee

• Interactive/Internet Marketing Manager

  • Jun 2007 - Dec 2012

  Accountable for planning and managing online marketing strategies for all SEO, SEM, display, and social marketing initiatives for 50+ campuses in 18 states with a $24M yearly budget. Establishes, communicates, and implements guidelines for key phrase definition and analysis, metadata, tagging, site structure, duplicate content, navigability, spiderability, sitemaps, and link structure. Analyzes website analytical data to improve website conversion and optimize all online initiatives while negotiating and managing multiple display advertising buys for multiple CPM, CPC, and CPA buys. Serves as project manager for website, landing page, and microsite design and assists in the creation and optimization of search engine/banner ads. Oversees staff, cultivates relationships with key affiliate programs/networks, and researches/develops new internet marketing initiatives. Manages multiple outside vendors and partnerships, including various paid lead vendors, display publishers, and the search marketing firm. Creates, manages, and edits display campaigns via DoubleClick/DART. Show less



Innovative Customer Service Solutions

• Lyndhurst, NJ

• Online Sales & Marketing Manager

  • Oct 2000 - Jun 2007

  Assumed responsibility for planning/managing web design and marketing campaigns, overseeing the lead generation/online sales team, and overseeing a $250K yearly IT budget. Oversaw the B2B sales team, customer support/web design personnel, and the installation and maintenance of PCs and peripherals in all departments. Developed budget/performance reports, ordered PCs/peripherals, trained staff, performed website analytics analysis/reporting, and developed optimization campaigns for customer websites. Created an internet marketing strategy for online ticket sales and an online lead generation campaign for Maui Wowi Coffees and Smoothies. Managed a $20K monthly PPC/Display budget for online ticket sales. Show less