Tay Mauro, CPA
VP Commercial Strategy at Legacy Vacation Resorts, a Certified B Corp- Claim this Profile
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Bio
Credentials
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Certified Public Accountant
Accountancy Board Of OhioOct, 2013- Nov, 2024
Experience
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Legacy Vacation Resorts, a Certified B Corp
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United States
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Hospitality
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1 - 100 Employee
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VP Commercial Strategy
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Sep 2022 - Present
Responsible for developing the vision, providing leadership, and accountable for company-wide activities and strategies focused on generating, maintaining, and increasing revenue. Create strategies to integrate and align functions across the organization, including Revenue Management, Marketing, Sales, Product Development, Long-term Development, and Digital Optimization to achieve revenue targets and grow demand for the company's products and services.
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Chief of Staff
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May 2022 - Sep 2022
Chief of Staff to the COO. As a member of the Senior Leadership Team for this privately owned hotel company, I lead the Revenue, Commercial Projects, and Social Purpose teams responsible for our portfolio of 8 hotels across 4 states with a mission to better the communities we operate in.
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SeaWorld Parks & Entertainment
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United States
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Entertainment Providers
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700 & Above Employee
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Director - Revenue Management
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Aug 2020 - Apr 2022
Lead the pricing strategy and implementation for Busch Gardens Williamsburg and Water Country USA in Virginia. Responsible for over $100M on annual admissions revenue. Direct employee engagement and recruiting efforts for this brand new corporate team. Lead the pricing strategy and implementation for Busch Gardens Williamsburg and Water Country USA in Virginia. Responsible for over $100M on annual admissions revenue. Direct employee engagement and recruiting efforts for this brand new corporate team.
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The Walt Disney Company
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United States
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Entertainment Providers
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700 & Above Employee
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Strategic Pricing Manager - Walt Disney World Parks and Resorts
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Mar 2020 - Aug 2020
Lead the development and execution of the Walt Disney World promotional ticket strategy to enhance our annual ticket product and drive income generating initiatives. My team and I are responsible for key markets including Broad (Domestic and International), Canada, Central Florida, Latin America, Timeshare and Post-Arrival. We own and lead the tactical build for each ticket product which requires partnering with key business areas including Legal, Technology, Digital, Marketing,… Show more Lead the development and execution of the Walt Disney World promotional ticket strategy to enhance our annual ticket product and drive income generating initiatives. My team and I are responsible for key markets including Broad (Domestic and International), Canada, Central Florida, Latin America, Timeshare and Post-Arrival. We own and lead the tactical build for each ticket product which requires partnering with key business areas including Legal, Technology, Digital, Marketing, Sales, Operations, Finance and more. On top of developing current and future offers, we are the key stakeholders for technical development projects that will enhance the way Disney offers our unique experiences to Guests. Sample Project: 4-PARK MAGIC TICKET One of Disney World's most popular products, this promotional ticket allows guests to enter each of the four Theme Parks once at a special price. As lead analyst, I was responsible for bringing this unique product to market. (commercial link below)
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Sr. Strategic Pricing Analyst - Walt Disney World Parks and Resorts
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Feb 2019 - Mar 2020
Part of the team that leads the pricing and promotional strategy for lodging and ticketing across all of Walt Disney World’s Parks and Resorts. Translate complex business problems and large data sets into actionable insights and story-telling presentations to drive profit to the bottom-line. Engage in key partnerships (e.g., Forecasting, Marketing and Sales, Revenue Management, Digital, Legal) to ensure alignment and long term success across organizations. Sample… Show more Part of the team that leads the pricing and promotional strategy for lodging and ticketing across all of Walt Disney World’s Parks and Resorts. Translate complex business problems and large data sets into actionable insights and story-telling presentations to drive profit to the bottom-line. Engage in key partnerships (e.g., Forecasting, Marketing and Sales, Revenue Management, Digital, Legal) to ensure alignment and long term success across organizations. Sample Project: ULTIMATE DISNEY CHRISTMAS An increasingly popular curated Christmas package with an itinerary full of Yuletide offerings – including a five-night stay, four-day theme park tickets and exclusive holiday experiences. Was the pricing lead responsible for ideation to execution by partnering with key areas including Marketing, Park Operations, Legal, Sales, Digital, Creative, gift Card Services and more. (Review of package at link below)
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Sr. Financial Analyst - Disney Vacation Club
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Mar 2018 - Jan 2019
On the FP&A team for Disney Vacation Club where I was the lead finance partner for Member Services, Compliance and Regulation, Technology, Training, Planing and Integration, Strategy and managing our capital investment portfolio.
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Sr. Financial Analyst - Resort Operations
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Oct 2016 - Mar 2018
Had some great experiences and learned a lot from accounting/financial reporting and wanted to leverage the other half of my degree so took on the opportunity to be the financial point person for one of Walt Disney World's deluxe resorts. Here at the BoardWalk I serve as the lead financial adviser, consultant, reporting pro and all around 'will figure it out' person when it comes to dollars and cents. Great part about my role is all of the different industries I have gotten exposure to.… Show more Had some great experiences and learned a lot from accounting/financial reporting and wanted to leverage the other half of my degree so took on the opportunity to be the financial point person for one of Walt Disney World's deluxe resorts. Here at the BoardWalk I serve as the lead financial adviser, consultant, reporting pro and all around 'will figure it out' person when it comes to dollars and cents. Great part about my role is all of the different industries I have gotten exposure to. From hotel operations, to merchandising, and the whole spectrum of the food service industry, to say I have learned a lot is an understatement. The best part of my job is being able to take my great finance and accounting experience, and over all passion for the business, to help my team improve our resort both financially and operationally.
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Sr. Financial Reporting Analyst - Global Parks and Resorts
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May 2015 - Sep 2016
•Responsible for planning, reporting and analysis of the consolidated Statement of Cash Flow and Balance Sheet accounts for all of the business units within the Parks and Resorts segment during the monthly forecast, quarterly reporting, annual operating plan and five year plan processes. •Critically analyze, make recommendations and prepare communications for senior Parks and Resorts leadership and Corporate partners concerning significant transactions and other financial reporting… Show more •Responsible for planning, reporting and analysis of the consolidated Statement of Cash Flow and Balance Sheet accounts for all of the business units within the Parks and Resorts segment during the monthly forecast, quarterly reporting, annual operating plan and five year plan processes. •Critically analyze, make recommendations and prepare communications for senior Parks and Resorts leadership and Corporate partners concerning significant transactions and other financial reporting topics. •Proactively lead the Segment-wide update and quality control efforts relating to the 10K, 10Q, and other publicly disclosed financial information. Utilize corporate communication and research skills to gain assurance over our financial disclosures and data demonstrating strong organizational skills and attention to detail. Requires thorough understanding of the current and future operations at our parks in order to recommend improvements to our prior disclosures, which have subsequently been accepted and published by corporate.
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Financial Reporting Analyst - Global Parks and Resorts
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Aug 2014 - May 2015
•Own the complex financial reporting and analysis for the Administrative business unit. Partner with key stakeholders to effectively communicate cause of change analysis to executives for over 40 areas. Manage crucial journal entry and accounts payable control processes requiring a proficient knowledge of SAP and KHALIX financial systems. Create and deliver executive level presentations to leadership on monthly/quarterly deadlines. •Streamline Time & Expense reporting by establishing… Show more •Own the complex financial reporting and analysis for the Administrative business unit. Partner with key stakeholders to effectively communicate cause of change analysis to executives for over 40 areas. Manage crucial journal entry and accounts payable control processes requiring a proficient knowledge of SAP and KHALIX financial systems. Create and deliver executive level presentations to leadership on monthly/quarterly deadlines. •Streamline Time & Expense reporting by establishing and documenting key Excel and SAP process improvements to reduce turnover time for this deliverable to the Parks and Resorts CFO. Build strong working relationships with finance leaders to assist in the analysis of root cause variances. •Create and consolidate key corporate reports. Includes reporting highly detailed business unit metrics, streamlining corporate financial transmissions to reduce lead time required from our reporting partners, strengthening account reconciliation controls, and driving efficiencies in our quarter-close processes.
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Financial Analyst - Int'l Park and Resorts Financial Reporting
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Oct 2013 - Jul 2014
•Strong contributing and highly rated team member on the International Financial Reporting team working directly with Disney’s international Parks and Resorts specifically Disneyland Paris, Hong Kong Disneyland, and Shanghai Disney Resort. Balanced multiple reporting priorities across the business units while gaining a thorough understanding of the complexities of each resort. •Provided solid analytical support for Disneyland Paris, a € 2.2B subsidiary of The Walt Disney Company… Show more •Strong contributing and highly rated team member on the International Financial Reporting team working directly with Disney’s international Parks and Resorts specifically Disneyland Paris, Hong Kong Disneyland, and Shanghai Disney Resort. Balanced multiple reporting priorities across the business units while gaining a thorough understanding of the complexities of each resort. •Provided solid analytical support for Disneyland Paris, a € 2.2B subsidiary of The Walt Disney Company. Delivered monthly and quarterly segment submissions, including actuals reporting, AOP, five-year plan, forecasting, capital planning, cause of change analysis, and governmental reporting. •Utilized CPA certification to ensure that all documents relating to SEC reporting were in conformity with US GAAP standards as well as SEC guidelines. Responsible for verification of publicly released data for both Euro Disney S.C.A. (listed NYSE Euronext) and The Walt Disney Company including 10Q, 10K, and other regulatory filings both domestic and abroad. •Researched technical accounting topics relating to complex, atypical transactions to present to senior management. Crafted concise memos that effectively simplified highly detailed scenarios regarding stock conversions and advanced prepayments. •Actively increased the ease of use and functionality of our quarter-close templates. Utilized advanced Excel skills to reduce repetition of data and significantly reduce turnover time from hours to minutes for respective processes.
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KPMG US
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United States
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Financial Services
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700 & Above Employee
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Auditor
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Aug 2012 - Oct 2013
•Audited both private and public clients, primarily with international operations, serving the diversified industrial and retail industries. Evaluated client’s financial information for adherence to generally accepted accounting principles to corroborate the validity of information as reported. Obtained extensive top-quality training on financial statement auditing standards, COSO framework control testing, and analytical evaluation methodology. Developed strong knowledge of U.S. GAAP and SOX… Show more •Audited both private and public clients, primarily with international operations, serving the diversified industrial and retail industries. Evaluated client’s financial information for adherence to generally accepted accounting principles to corroborate the validity of information as reported. Obtained extensive top-quality training on financial statement auditing standards, COSO framework control testing, and analytical evaluation methodology. Developed strong knowledge of U.S. GAAP and SOX compliance with a financial research background. •Lead auditor for international steel company with over $2B in assets. In-charge of planning and executing mid-year review with strict reporting deadlines and coordinating and documenting inventory counts for all North American locations. Utilized strong verbal and written communication skills to convey results to management and maintained strong client relationships and add value to our clients. •Selected to perform a private international audit of a newly acquired priority client. Took ownership of key audit areas including cash, accounts receivable, debt, fixed assets, and accounts payable at thirteen divisional locations. Led testwork of four domestic and international acquisitions, including peer coaching of associate. Directly contributed to the retention of this first-year audit client by delivering results beyond expectations. •Core auditor on KPMG Cincinnati’s premier newly acquired SEC multi-national client with over $500M in annual revenue. Performed quarterly review procedures to AICPA attestation standards. Analytically inquired, investigated, and documented international divisions’ quarterly performance. •Performed extensive testing of the design and implementation of controls for a leading retail client. Utilized interpersonal skills to obtain the appropriate understanding of client operations to perform walkthroughs of entity and process level controls. Show less •Audited both private and public clients, primarily with international operations, serving the diversified industrial and retail industries. Evaluated client’s financial information for adherence to generally accepted accounting principles to corroborate the validity of information as reported. Obtained extensive top-quality training on financial statement auditing standards, COSO framework control testing, and analytical evaluation methodology. Developed strong knowledge of U.S. GAAP and SOX… Show more •Audited both private and public clients, primarily with international operations, serving the diversified industrial and retail industries. Evaluated client’s financial information for adherence to generally accepted accounting principles to corroborate the validity of information as reported. Obtained extensive top-quality training on financial statement auditing standards, COSO framework control testing, and analytical evaluation methodology. Developed strong knowledge of U.S. GAAP and SOX compliance with a financial research background. •Lead auditor for international steel company with over $2B in assets. In-charge of planning and executing mid-year review with strict reporting deadlines and coordinating and documenting inventory counts for all North American locations. Utilized strong verbal and written communication skills to convey results to management and maintained strong client relationships and add value to our clients. •Selected to perform a private international audit of a newly acquired priority client. Took ownership of key audit areas including cash, accounts receivable, debt, fixed assets, and accounts payable at thirteen divisional locations. Led testwork of four domestic and international acquisitions, including peer coaching of associate. Directly contributed to the retention of this first-year audit client by delivering results beyond expectations. •Core auditor on KPMG Cincinnati’s premier newly acquired SEC multi-national client with over $500M in annual revenue. Performed quarterly review procedures to AICPA attestation standards. Analytically inquired, investigated, and documented international divisions’ quarterly performance. •Performed extensive testing of the design and implementation of controls for a leading retail client. Utilized interpersonal skills to obtain the appropriate understanding of client operations to perform walkthroughs of entity and process level controls. Show less
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Xavier University
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United States
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Higher Education
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700 & Above Employee
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Finance Chair
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May 2010 - May 2012
•Appointed to be Financial Controller for the largest club at Xavier University •Managed over $200K in revenues and expenditures, including accounting for all A/P, A/R, and cash as well as financial forecasts and projections. •Worked closely with Development Chairs to see that appropriate financial goals were created and reached during our two consecutive record breaking fundraising years •Developed the annual capital budget which included turning an operating deficit into a… Show more •Appointed to be Financial Controller for the largest club at Xavier University •Managed over $200K in revenues and expenditures, including accounting for all A/P, A/R, and cash as well as financial forecasts and projections. •Worked closely with Development Chairs to see that appropriate financial goals were created and reached during our two consecutive record breaking fundraising years •Developed the annual capital budget which included turning an operating deficit into a $40K surplus in one annual operating cycle. •Established and managed all internal control activities and objectives to ensure appropriate asset safeguards were implemented to meet financial reporting assertions and to mitigate potential liabilities Show less •Appointed to be Financial Controller for the largest club at Xavier University •Managed over $200K in revenues and expenditures, including accounting for all A/P, A/R, and cash as well as financial forecasts and projections. •Worked closely with Development Chairs to see that appropriate financial goals were created and reached during our two consecutive record breaking fundraising years •Developed the annual capital budget which included turning an operating deficit into a… Show more •Appointed to be Financial Controller for the largest club at Xavier University •Managed over $200K in revenues and expenditures, including accounting for all A/P, A/R, and cash as well as financial forecasts and projections. •Worked closely with Development Chairs to see that appropriate financial goals were created and reached during our two consecutive record breaking fundraising years •Developed the annual capital budget which included turning an operating deficit into a $40K surplus in one annual operating cycle. •Established and managed all internal control activities and objectives to ensure appropriate asset safeguards were implemented to meet financial reporting assertions and to mitigate potential liabilities Show less
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Cedar Fair Entertainment Company
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United States
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Entertainment Providers
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700 & Above Employee
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Internal Auditor-Kings Island
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May 2011 - Oct 2011
•Evaluated the design and operational effectiveness of the internal controls for all departments at Kings Island by performing various audit programs. Developed audit memos to explain the objective, process and result of each audit. Developed recommendations to address identified control weaknesses and identified mitigating controls. •Performed walkthroughs and tested the effectiveness of the Company’s internal controls over financial reporting to support compliance with section 404 of… Show more •Evaluated the design and operational effectiveness of the internal controls for all departments at Kings Island by performing various audit programs. Developed audit memos to explain the objective, process and result of each audit. Developed recommendations to address identified control weaknesses and identified mitigating controls. •Performed walkthroughs and tested the effectiveness of the Company’s internal controls over financial reporting to support compliance with section 404 of the Sarbanes-Oxley act. Assisted Deloitte & Touché LLP with their evaluation of the Company’s internal controls over financial reporting as part of their integrated audit. •Developed and maintained relationships with employees, managers, directors and senior management from different departments within the organization to successfully implement recommendations to improve internal control processes, procedural efficiency and to determine root causes of control weaknesses and to identify or develop mitigating controls. Show less •Evaluated the design and operational effectiveness of the internal controls for all departments at Kings Island by performing various audit programs. Developed audit memos to explain the objective, process and result of each audit. Developed recommendations to address identified control weaknesses and identified mitigating controls. •Performed walkthroughs and tested the effectiveness of the Company’s internal controls over financial reporting to support compliance with section 404 of… Show more •Evaluated the design and operational effectiveness of the internal controls for all departments at Kings Island by performing various audit programs. Developed audit memos to explain the objective, process and result of each audit. Developed recommendations to address identified control weaknesses and identified mitigating controls. •Performed walkthroughs and tested the effectiveness of the Company’s internal controls over financial reporting to support compliance with section 404 of the Sarbanes-Oxley act. Assisted Deloitte & Touché LLP with their evaluation of the Company’s internal controls over financial reporting as part of their integrated audit. •Developed and maintained relationships with employees, managers, directors and senior management from different departments within the organization to successfully implement recommendations to improve internal control processes, procedural efficiency and to determine root causes of control weaknesses and to identify or develop mitigating controls. Show less
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SeaWorld Parks & Entertainment
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United States
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Entertainment Providers
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700 & Above Employee
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Lead Operations Intern-Busch Gardens
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May 2010 - Aug 2010
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Clovernook Center for the Blind & Visually Impaired
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United States
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Philanthropic Fundraising Services
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1 - 100 Employee
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Youth Discovery Intern
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Jun 2009 - Jul 2009
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Education
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University of Florida
Master of Business Administration (M.B.A.), Business Administration and Management, General -
Xavier University
B.S.B.A, Accounting & Finance -
John Glenn High School
Academic Honors Diploma