Paolo Bini

Marketing Director, Hyperimmune at Kedrion Biopharma
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Contact Information
us****@****om
(386) 825-5501
Location
Florence, Tuscany, Italy, IT

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Experience

    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Marketing Director, Hyperimmune
      • Jun 2020 - Present

      Management of the global portfolio in the Hyperimmune IG space, in terms of go to market strategy, pricing definition, product positioning and allocation, definition of the marketing plan and coordination of the global initiatives and campaign. In US Market, working in team with Regional Portfolio Managers in setting key milestones, KPIs and objectives for the Hyperimmune IG franchise. Management of the global portfolio in the Hyperimmune IG space, in terms of go to market strategy, pricing definition, product positioning and allocation, definition of the marketing plan and coordination of the global initiatives and campaign. In US Market, working in team with Regional Portfolio Managers in setting key milestones, KPIs and objectives for the Hyperimmune IG franchise.

    • Italy
    • Medical Practices
    • 1 - 100 Employee
    • Business Development Manager
      • Mar 2018 - Jun 2020

      • Definition and implementation of products/projects/services within healthcare sector (including continuous medical education activities, events e meetings, congresses, digital campaigns, observational studies, scientific publishing and communication, product launches) • Development of market analysis aimed at mapping new opportunities, contacts, strategies, activities and projects within healthcare sector • Update of the scientific background in several therapeutic areas • Definition, implementation and monitoring of annual and multiannual development plans • Support for association management and project development activities for Italian Respiratory Society SIP-IRS and Italian Society of Allergy, Asthma and Clinical Immunology SIAAIC • Management and implementation of clients’ portfolio • Continuous feeding of a network of professionals within the healthcare sector, including university and hospital key opinion leaders belonging to several therapeutic areas • Advanced skills on creative and technological trends • Project Managements’ • Medical-marketing consulting • Advanced negotiation, from pricing strategy to contracts’ signing for each product/project Show less

    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Responsabile Medico Marketing
      • Jun 2016 - Feb 2018

      • Definition and implementation of annual and multiannual Company Marketing Plans (including internal and external communication, market analysis, SWOT analysis, strategy and prioritization of golas, definition of operational plans aligned to targets)• Budgeting e forecasting• Launching new products• Evaluation and assessment of new opportunities and products• Member of multinational and cross-functional teams to assess new projects in early stage ofdevelopment• Company Reputation Projects• Patient Access and Market Access Activities• Awareness Campaigns• Congressional Office Responsability• Managing and empowerment of people and teams Show less

    • Coordinatore Medico Marketing
      • Jun 2015 - May 2016

      Coordinator of Menarini I.F.R. Medico-Marketing activities

    • Therapeutic Area Manager
      • May 2005 - May 2015

      • Definition and implementation of Therapeutic Area Marketing Plans (including internal and external communication, market analysis, SWOT analysis, strategy within the assigned therapeutic area)• Managing and coordination of Product Managers e Medical Advisors• Therapeutic Area: Respiratory, Rheumatology, Allergology, Infettivology and Urology/Sexual Health

    • Product Manager
      • Sep 2002 - Apr 2005

      • Definition and implementation of Product Marketing Plans (including market analysis, SWOTanalysis, product strategy and communication)• Training course to Reps on assigned products• Product: Aliflus, brand leader in Asthma and COPD Market

    • Product Manager
      • 2001 - 2002

      • Product Marketing Plan definition and implementation (including market analysis, SWOT analysis, product strategy and communication) • Training course to Reps on assigned products • Products: Oral Antidiabetics Portfolio (Glibomet, Solosa, Metforal) • Product Marketing Plan definition and implementation (including market analysis, SWOT analysis, product strategy and communication) • Training course to Reps on assigned products • Products: Oral Antidiabetics Portfolio (Glibomet, Solosa, Metforal)

    • Germany
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Sales Representative
      • Feb 2000 - Mar 2001

Education

  • Università di Pisa
    Master's degree, Pharmaceutical Chemistry and Technology

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