Mateusz Cygan
Business Unit Director at V&P Agencja Marketingowa- Claim this Profile
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Polish Native or bilingual proficiency
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English Full professional proficiency
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Bio
Kaja Bryl
Karmi się wiedzą i nowinkami, trzyma ucho przy ziemi i jest zawsze dobrze poinformowany. Angażuje się w to, co robi. Dba o kompetencje zespołu i dobrą atmosferę. Prywatnie super gość - zawsze sprawdzam polecone przez niego gry i seriale. Uwielbiam jego poczucie humoru!
Bart Gumowski
I was working with Mateusz on multiple projects while he was a Head of Digital in V&P. Most people knew him "just" as an open-minded expert in digital landscape (social media, display, startups) but from my point of view it was his outstandingly brilliant sense of humour that made working with him a privilege.
Kaja Bryl
Karmi się wiedzą i nowinkami, trzyma ucho przy ziemi i jest zawsze dobrze poinformowany. Angażuje się w to, co robi. Dba o kompetencje zespołu i dobrą atmosferę. Prywatnie super gość - zawsze sprawdzam polecone przez niego gry i seriale. Uwielbiam jego poczucie humoru!
Bart Gumowski
I was working with Mateusz on multiple projects while he was a Head of Digital in V&P. Most people knew him "just" as an open-minded expert in digital landscape (social media, display, startups) but from my point of view it was his outstandingly brilliant sense of humour that made working with him a privilege.
Kaja Bryl
Karmi się wiedzą i nowinkami, trzyma ucho przy ziemi i jest zawsze dobrze poinformowany. Angażuje się w to, co robi. Dba o kompetencje zespołu i dobrą atmosferę. Prywatnie super gość - zawsze sprawdzam polecone przez niego gry i seriale. Uwielbiam jego poczucie humoru!
Bart Gumowski
I was working with Mateusz on multiple projects while he was a Head of Digital in V&P. Most people knew him "just" as an open-minded expert in digital landscape (social media, display, startups) but from my point of view it was his outstandingly brilliant sense of humour that made working with him a privilege.
Kaja Bryl
Karmi się wiedzą i nowinkami, trzyma ucho przy ziemi i jest zawsze dobrze poinformowany. Angażuje się w to, co robi. Dba o kompetencje zespołu i dobrą atmosferę. Prywatnie super gość - zawsze sprawdzam polecone przez niego gry i seriale. Uwielbiam jego poczucie humoru!
Bart Gumowski
I was working with Mateusz on multiple projects while he was a Head of Digital in V&P. Most people knew him "just" as an open-minded expert in digital landscape (social media, display, startups) but from my point of view it was his outstandingly brilliant sense of humour that made working with him a privilege.
Credentials
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Mini MBA in Brand Management
Marketing Week Mini MBA with Mark RitsonJul, 2021- Oct, 2024
Experience
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V&P Agencja Marketingowa
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Poland
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Advertising Services
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1 - 100 Employee
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Business Unit Director
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Aug 2021 - Present
- managing Client Service and Paid & Social Media departments - managing Client Service and Paid & Social Media departments
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GAMIVO
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Malta
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Computer Games
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1 - 100 Employee
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Head of Marketing
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Nov 2020 - May 2021
- managing the marketing department of gaming marketplace, including PPC/activations/social media/creative/partnerships teams - managing the marketing department of gaming marketplace, including PPC/activations/social media/creative/partnerships teams
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BrandLine Group Sp. z o.o.
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Poland
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Manufacturing
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1 - 100 Employee
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Marketing Director
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Nov 2019 - Nov 2020
- managing the marketing department in charge of the brands: Lionelo (children accessories), Overmax (electronics), Zeegma (home appliances), Hoplano (children accessories e-commerce)- setting the direction for campaigns with major role of performance campaigns- reviewing the structure and active recruitment of new team members - managing the marketing department in charge of the brands: Lionelo (children accessories), Overmax (electronics), Zeegma (home appliances), Hoplano (children accessories e-commerce)- setting the direction for campaigns with major role of performance campaigns- reviewing the structure and active recruitment of new team members
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GPD Agency & Film Studio
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Poland
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Advertising Services
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100 - 200 Employee
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Client Service Director | Interactive
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Dec 2016 - Oct 2019
- managing the Client Service department of the Interactive Unit (Account/Publishing/Social Media) and Strategy/Performance Marketing at some point- setting up the Performance Marketing department within the company- responsibility for the unit's financial result- project and account management
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Senior Account Manager | Interactive
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Sep 2016 - Dec 2016
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V&P Agencja Marketingowa
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Poland
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Advertising Services
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1 - 100 Employee
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Head of Digital
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Aug 2014 - Sep 2016
- overseeing the development and developing the digital strategy for the clients- coordinating digital creative propositions for clients- planning, buying and managing the online media- managing the New Media department- taking care of the department's financial result- client contact
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New Media Manager
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Oct 2011 - Jul 2014
- developing the online / social media strategy for the clients- project management (online campaigns, site/apps development)- planning and managing the online media- community management- client contact
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Promotion Executive
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Dec 2010 - Sep 2011
- planning, managing and reporting online promotions- controlling and reporting field promotions- client contact
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Junior Promotion Executive
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Feb 2010 - Dec 2010
- controlling and reporting field promotions- managing and reporting online promotions
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Intern
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Aug 2009 - Feb 2010
Internship in the departments of:- account services- copywriting- marketing services
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Education
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2021 - 2021
Marketing Week Mini MBA with Mark Ritson
Mini MBA, Brand Management -
2011 - 2012
Uniwersytet SWPS
Postgraduate Diploma, Innovation & Design management -
2005 - 2010
Uniwersytet im. Adama Mickiewicza w Poznaniu
Master's degree, Cognitive Science
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