Xinni Chen
Artist Development Intern at AWAL- Claim this Profile
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Bio
Experience
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AWAL
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United Kingdom
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Musicians
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100 - 200 Employee
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Artist Development Intern
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Jun 2023 - Aug 2023
New York City Metropolitan Area -Collaborated with Artist Development team on priority project tasks, research, reporting, and creative brainstorming to contribute to overall success of artist campaigns -Compiled artist chart performance data using Luminate's Music Connect and distributed it to the Artist Development marketing team -Gathered weekly DSP playlisting data for artists using Chartmetric and Spot On, then organized information for distribution to various supervisors -Conducted audience research and digital… Show more -Collaborated with Artist Development team on priority project tasks, research, reporting, and creative brainstorming to contribute to overall success of artist campaigns -Compiled artist chart performance data using Luminate's Music Connect and distributed it to the Artist Development marketing team -Gathered weekly DSP playlisting data for artists using Chartmetric and Spot On, then organized information for distribution to various supervisors -Conducted audience research and digital health checks on artists’ social profiles using music analytics tools including Chartmetric, Luminate Insights and MelodyIQ, for artists such as Bu Cuaron and Sawyer Hill -Created a 2024 repository highlighting key dates and artist song/album anniversaries to facilitate team organization and enhance awareness of upcoming marketing drivers for effective DSP communication Show less
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4A's
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United States
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Advertising Services
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100 - 200 Employee
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MAIP 2023 Fellow
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Feb 2023 - Aug 2023
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The Agency at UF
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United States
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Advertising Services
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1 - 100 Employee
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Account Supervisor
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Aug 2022 - Dec 2022
-Acted as the Agency account lead for the client, Netrush -Communicated with and guided a team at the Agency to accomplish client goals and various workstreams
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Project Manager
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Jan 2022 - Dec 2022
-Communicated and worked with a team of Photographers, Designers, Copywriters and Researchers at the Agency -Managed project deadlines and timelines for the client, Netrush, using project management tools Asana and Monday.com
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Project Coordinator
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Jul 2021 - Jan 2022
Gainesville, Florida, United States -Developed, oversaw, and managed project timelines on Monday.com for internal team, Operations FUBU, a student-led initiative to give voices to underrepresented students and minorities
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Server
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Jan 2022 - Dec 2022
Gainesville, Florida, United States
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Elephant
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United States
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Design Services
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1 - 100 Employee
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Project Management Intern
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Jun 2022 - Aug 2022
New York City Metropolitan Area -Communicated across departments on the Comcast account to ensure completion of projects and tasks -Assisted in managing Comcast's digital content spreadsheet to deploy videos across Xfinity stores -Utilized Smartsheet and Mavenlink to help update project timelines and manage timesheets -Managed and sent out daily task reports with internal team after meetings -Brainstormed, researched and developed redesign ideas for Elephant’s internal newsletter, the Trumpet, to increase… Show more -Communicated across departments on the Comcast account to ensure completion of projects and tasks -Assisted in managing Comcast's digital content spreadsheet to deploy videos across Xfinity stores -Utilized Smartsheet and Mavenlink to help update project timelines and manage timesheets -Managed and sent out daily task reports with internal team after meetings -Brainstormed, researched and developed redesign ideas for Elephant’s internal newsletter, the Trumpet, to increase engagement Show less
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4A's
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United States
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Advertising Services
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100 - 200 Employee
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MAIP 2022 Fellow
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Feb 2022 - Aug 2022
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Asian Public Relations Student Association
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United States
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Public Relations and Communications Services
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President
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Jul 2021 - Jul 2022
-Led and oversaw a team of 6 executive board members -Planned and executed monthly general body meetings, recruitment activities and professional development events for APRSA members -Co-created the website for VOICES, a national communications organization for AAPI in communication roles (www.voicesforaapi.com), which garnered 150+ member signups -Participated as a student panelist for the Museum of Public Relations’ “Celebration of The AAPI Community in Public Relations” event in May… Show more -Led and oversaw a team of 6 executive board members -Planned and executed monthly general body meetings, recruitment activities and professional development events for APRSA members -Co-created the website for VOICES, a national communications organization for AAPI in communication roles (www.voicesforaapi.com), which garnered 150+ member signups -Participated as a student panelist for the Museum of Public Relations’ “Celebration of The AAPI Community in Public Relations” event in May 2022 (https://www.youtube.com/watch?v=ofBwZnSej_w)
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Vice President
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Jul 2020 - Jul 2021
-Organized and executed a virtual #StopAsianHate panel in April 2021 featuring 5 prominent public relations professionals (attendance over 100+ people) -Launched and oversaw the “Sound The Alarm Against Hate” campaign, a pro-bono fundraising project to assist in the production of safety kits for AAPI elders, which garnered 50+ unique donors -Implemented a monthly newsletter using MailChimp and increased subscriptions by 140% over the span of a semester -Co-founded APEERSA mentorship… Show more -Organized and executed a virtual #StopAsianHate panel in April 2021 featuring 5 prominent public relations professionals (attendance over 100+ people) -Launched and oversaw the “Sound The Alarm Against Hate” campaign, a pro-bono fundraising project to assist in the production of safety kits for AAPI elders, which garnered 50+ unique donors -Implemented a monthly newsletter using MailChimp and increased subscriptions by 140% over the span of a semester -Co-founded APEERSA mentorship program and increased membership by 185% within two semesters
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Sparks Magazine
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United States
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Media Production
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1 - 100 Employee
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Promotions Director
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Dec 2019 - Jul 2022
Gainesville, Florida -Led public relations team of 3-4 people to brainstorm and create engaging content for Sparks’ social media -Developed and implemented social media content calendars to ensure team stayed on track and organized on all digital projects -Programmed, advertised and led release party each semester (attendance over 100+ people) -Rebranded and established Sparks’ social media presence, increasing Instagram following by 60% over span of a semester -Collaborated with various on and… Show more -Led public relations team of 3-4 people to brainstorm and create engaging content for Sparks’ social media -Developed and implemented social media content calendars to ensure team stayed on track and organized on all digital projects -Programmed, advertised and led release party each semester (attendance over 100+ people) -Rebranded and established Sparks’ social media presence, increasing Instagram following by 60% over span of a semester -Collaborated with various on and off-campus organizations/businesses to obtain sponsorships and hold fundraisers/events
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Public Relations Team Member
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Aug 2019 - Dec 2019
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Server
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May 2021 - Aug 2021
St Petersburg, Florida, United States
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Graphic Designer
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Nov 2017 - May 2021
Bradenton, Florida -Produced promotional materials for business including posters and flyers -Developed and designed monthly coupons and offers sent out to over 10,000+ customers through MailChimp -Organized and created Mother’s and Father’s Day special promotion campaign for months of May and June in 2018
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Spoon University
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Marketer
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Jan 2021 - May 2021
-Created and developed weekly content for Spoon UF’s Facebook page -Collaborated cross-functionally with photographers, writers, and marketers to ensure smooth functioning of the organization
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The Independent Florida Alligator
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Newspaper Publishing
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1 - 100 Employee
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Advertising Sales Representative
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Jan 2020 - Apr 2020
Gainesville, Florida -Conducted in-person sales call with local Gainesville businesses -Developed detailed call reports for each business and communicated all information to an appointed sales representative -Directed regular communication with existing and prospective clients via phone/email
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Kumo Japanese Steak House
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United States
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Restaurants
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Server
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Nov 2018 - Aug 2019
Venice, Florida -Handled and took care of over 7 tables in one night -Addressed customer’s requests/complaints and communicated problems with front/back of house when necessary to make sure any adjustments or corrections were made -Operated with POS system to input customer orders, handle payments/bills, and enter tip outs
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Assistant Editor-In-Chief
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Aug 2017 - May 2019
Osprey, Florida, United States -Aided in the founding of the publication -Leveraged InDesign to design spreads for three different issues of the magazine -Advertised the magazine through social media, school announcements, and live events -Managed and maintained the organization’s social media presence -Reached out to school’s alumni to create an edition of Luminary celebrating Pine View High School’s 50th anniversary
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Kumo Japanese Steakhouse
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United States
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Restaurants
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1 - 100 Employee
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Hostess
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Dec 2016 - Nov 2018
Venice, Florida -Strategized methods for balancing server sections and seating customers -Greeted and escorted guests to their seats, presented menus, and aided severs with drink orders -Processed and recorded phone calls for reservations -Handled over thirty reservations in one night
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Education
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University of Florida
Bachelor of Science - BS, Advertising -
Kansai Gaidai University
Asian Studies Program -
Cornell University
Summer Program, Introduction to Business Management -
Pine View School
High School Diploma