Xinni Chen

Artist Development Intern at AWAL
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Contact Information
us****@****om
(386) 825-5501
Location
St Petersburg, Florida, United States, US

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Experience

    • United Kingdom
    • Musicians
    • 100 - 200 Employee
    • Artist Development Intern
      • Jun 2023 - Aug 2023

      New York City Metropolitan Area -Collaborated with Artist Development team on priority project tasks, research, reporting, and creative brainstorming to contribute to overall success of artist campaigns -Compiled artist chart performance data using Luminate's Music Connect and distributed it to the Artist Development marketing team -Gathered weekly DSP playlisting data for artists using Chartmetric and Spot On, then organized information for distribution to various supervisors -Conducted audience research and digital… Show more -Collaborated with Artist Development team on priority project tasks, research, reporting, and creative brainstorming to contribute to overall success of artist campaigns -Compiled artist chart performance data using Luminate's Music Connect and distributed it to the Artist Development marketing team -Gathered weekly DSP playlisting data for artists using Chartmetric and Spot On, then organized information for distribution to various supervisors -Conducted audience research and digital health checks on artists’ social profiles using music analytics tools including Chartmetric, Luminate Insights and MelodyIQ, for artists such as Bu Cuaron and Sawyer Hill -Created a 2024 repository highlighting key dates and artist song/album anniversaries to facilitate team organization and enhance awareness of upcoming marketing drivers for effective DSP communication Show less

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • MAIP 2023 Fellow
      • Feb 2023 - Aug 2023

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Supervisor
      • Aug 2022 - Dec 2022

      -Acted as the Agency account lead for the client, Netrush -Communicated with and guided a team at the Agency to accomplish client goals and various workstreams

    • Project Manager
      • Jan 2022 - Dec 2022

      -Communicated and worked with a team of Photographers, Designers, Copywriters and Researchers at the Agency -Managed project deadlines and timelines for the client, Netrush, using project management tools Asana and Monday.com

    • Project Coordinator
      • Jul 2021 - Jan 2022

      Gainesville, Florida, United States -Developed, oversaw, and managed project timelines on Monday.com for internal team, Operations FUBU, a student-led initiative to give voices to underrepresented students and minorities

    • Server
      • Jan 2022 - Dec 2022

      Gainesville, Florida, United States

    • United States
    • Design Services
    • 1 - 100 Employee
    • Project Management Intern
      • Jun 2022 - Aug 2022

      New York City Metropolitan Area -Communicated across departments on the Comcast account to ensure completion of projects and tasks -Assisted in managing Comcast's digital content spreadsheet to deploy videos across Xfinity stores -Utilized Smartsheet and Mavenlink to help update project timelines and manage timesheets -Managed and sent out daily task reports with internal team after meetings -Brainstormed, researched and developed redesign ideas for Elephant’s internal newsletter, the Trumpet, to increase… Show more -Communicated across departments on the Comcast account to ensure completion of projects and tasks -Assisted in managing Comcast's digital content spreadsheet to deploy videos across Xfinity stores -Utilized Smartsheet and Mavenlink to help update project timelines and manage timesheets -Managed and sent out daily task reports with internal team after meetings -Brainstormed, researched and developed redesign ideas for Elephant’s internal newsletter, the Trumpet, to increase engagement Show less

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • MAIP 2022 Fellow
      • Feb 2022 - Aug 2022

    • United States
    • Public Relations and Communications Services
    • President
      • Jul 2021 - Jul 2022

      -Led and oversaw a team of 6 executive board members -Planned and executed monthly general body meetings, recruitment activities and professional development events for APRSA members -Co-created the website for VOICES, a national communications organization for AAPI in communication roles (www.voicesforaapi.com), which garnered 150+ member signups -Participated as a student panelist for the Museum of Public Relations’ “Celebration of The AAPI Community in Public Relations” event in May… Show more -Led and oversaw a team of 6 executive board members -Planned and executed monthly general body meetings, recruitment activities and professional development events for APRSA members -Co-created the website for VOICES, a national communications organization for AAPI in communication roles (www.voicesforaapi.com), which garnered 150+ member signups -Participated as a student panelist for the Museum of Public Relations’ “Celebration of The AAPI Community in Public Relations” event in May 2022 (https://www.youtube.com/watch?v=ofBwZnSej_w)

    • Vice President
      • Jul 2020 - Jul 2021

      -Organized and executed a virtual #StopAsianHate panel in April 2021 featuring 5 prominent public relations professionals (attendance over 100+ people) -Launched and oversaw the “Sound The Alarm Against Hate” campaign, a pro-bono fundraising project to assist in the production of safety kits for AAPI elders, which garnered 50+ unique donors -Implemented a monthly newsletter using MailChimp and increased subscriptions by 140% over the span of a semester -Co-founded APEERSA mentorship… Show more -Organized and executed a virtual #StopAsianHate panel in April 2021 featuring 5 prominent public relations professionals (attendance over 100+ people) -Launched and oversaw the “Sound The Alarm Against Hate” campaign, a pro-bono fundraising project to assist in the production of safety kits for AAPI elders, which garnered 50+ unique donors -Implemented a monthly newsletter using MailChimp and increased subscriptions by 140% over the span of a semester -Co-founded APEERSA mentorship program and increased membership by 185% within two semesters

    • United States
    • Media Production
    • 1 - 100 Employee
    • Promotions Director
      • Dec 2019 - Jul 2022

      Gainesville, Florida -Led public relations team of 3-4 people to brainstorm and create engaging content for Sparks’ social media -Developed and implemented social media content calendars to ensure team stayed on track and organized on all digital projects -Programmed, advertised and led release party each semester (attendance over 100+ people) -Rebranded and established Sparks’ social media presence, increasing Instagram following by 60% over span of a semester -Collaborated with various on and… Show more -Led public relations team of 3-4 people to brainstorm and create engaging content for Sparks’ social media -Developed and implemented social media content calendars to ensure team stayed on track and organized on all digital projects -Programmed, advertised and led release party each semester (attendance over 100+ people) -Rebranded and established Sparks’ social media presence, increasing Instagram following by 60% over span of a semester -Collaborated with various on and off-campus organizations/businesses to obtain sponsorships and hold fundraisers/events

    • Public Relations Team Member
      • Aug 2019 - Dec 2019

    • Server
      • May 2021 - Aug 2021

      St Petersburg, Florida, United States

    • Graphic Designer
      • Nov 2017 - May 2021

      Bradenton, Florida -Produced promotional materials for business including posters and flyers -Developed and designed monthly coupons and offers sent out to over 10,000+ customers through MailChimp -Organized and created Mother’s and Father’s Day special promotion campaign for months of May and June in 2018

    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Marketer
      • Jan 2021 - May 2021

      -Created and developed weekly content for Spoon UF’s Facebook page -Collaborated cross-functionally with photographers, writers, and marketers to ensure smooth functioning of the organization

    • Newspaper Publishing
    • 1 - 100 Employee
    • Advertising Sales Representative
      • Jan 2020 - Apr 2020

      Gainesville, Florida -Conducted in-person sales call with local Gainesville businesses -Developed detailed call reports for each business and communicated all information to an appointed sales representative -Directed regular communication with existing and prospective clients via phone/email

    • United States
    • Restaurants
    • Server
      • Nov 2018 - Aug 2019

      Venice, Florida -Handled and took care of over 7 tables in one night -Addressed customer’s requests/complaints and communicated problems with front/back of house when necessary to make sure any adjustments or corrections were made -Operated with POS system to input customer orders, handle payments/bills, and enter tip outs

    • Assistant Editor-In-Chief
      • Aug 2017 - May 2019

      Osprey, Florida, United States -Aided in the founding of the publication -Leveraged InDesign to design spreads for three different issues of the magazine -Advertised the magazine through social media, school announcements, and live events -Managed and maintained the organization’s social media presence -Reached out to school’s alumni to create an edition of Luminary celebrating Pine View High School’s 50th anniversary

    • United States
    • Restaurants
    • 1 - 100 Employee
    • Hostess
      • Dec 2016 - Nov 2018

      Venice, Florida -Strategized methods for balancing server sections and seating customers -Greeted and escorted guests to their seats, presented menus, and aided severs with drink orders -Processed and recorded phone calls for reservations -Handled over thirty reservations in one night

Education

  • University of Florida
    Bachelor of Science - BS, Advertising
  • Kansai Gaidai University
    Asian Studies Program
  • Cornell University
    Summer Program, Introduction to Business Management
  • Pine View School
    High School Diploma

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