Michele Olivier
Complex Director of Sales and Marketing at Sonesta Resorts Sint Maarten- Claim this Profile
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Bio
Giovanna Allella
I had the pleasure to work with Michele Olivier as my direct boss at Sunset Resorts. Michele is a practicable person that relates theories to real life situations. She is an extraordinary professional at what she does, with the absolute objective of recording success. I have seen her excellent negotiation skills. She is a master at analyzing findings of daily metrics and she implements results driven action plans. Working under pressure is an attribute most common for her and when things need to be done at the eleventh hour she just gets it done. She understands the hotels’s defined competitive market and is aware of current/future market conditions and industry changes and fluctuations. She possesses an early warning system to where future revenue opportunities may lie. She develops and maintain at all time a positive rapport with corporate offices, as well as all market managers of utilized distribution channels, to build a strong, mutually beneficial partnerschip.
Yndiana Montes Fogelquist
I recall meeting Michele in a "Meet the Press" event hosted by the Aruba Tourism Authority. That was many years and many projects ago. Back then, Venezuela was the strongest Latin American market for Aruba, and Argentina and Brazil were new sources of business for the ABC Islands. Michele was the Manchebo Beach Resort on site GM, and together we implemented a marketing plan for the sub-region for the first time. Almost four years later she started with Intercontinental Hotel Group (IHG), and she took me along with her. I learned so much from her expertise about planning and marketing for the IHG’s Holiday Inn Aruba & Jamaica full service resorts, especially during the re-branding of the Holiday Inn to the Holiday Inn SunSpree. My job was PR and Press for the LatAm and Caribbean media, but I helped her with the marketing all over LatAm as well. Under her direction, I represented the properties in the most renowned tourism trade shows in South America, and I can say that we opened the South Cone market for the Islands in a very innovative way, using strategic partnerships and a fresh approach. Michele Olivier is one of the most recognized tourism professionals in the region, specializing in sales, marketing and revenue management for destinations and resorts.
Giovanna Allella
I had the pleasure to work with Michele Olivier as my direct boss at Sunset Resorts. Michele is a practicable person that relates theories to real life situations. She is an extraordinary professional at what she does, with the absolute objective of recording success. I have seen her excellent negotiation skills. She is a master at analyzing findings of daily metrics and she implements results driven action plans. Working under pressure is an attribute most common for her and when things need to be done at the eleventh hour she just gets it done. She understands the hotels’s defined competitive market and is aware of current/future market conditions and industry changes and fluctuations. She possesses an early warning system to where future revenue opportunities may lie. She develops and maintain at all time a positive rapport with corporate offices, as well as all market managers of utilized distribution channels, to build a strong, mutually beneficial partnerschip.
Yndiana Montes Fogelquist
I recall meeting Michele in a "Meet the Press" event hosted by the Aruba Tourism Authority. That was many years and many projects ago. Back then, Venezuela was the strongest Latin American market for Aruba, and Argentina and Brazil were new sources of business for the ABC Islands. Michele was the Manchebo Beach Resort on site GM, and together we implemented a marketing plan for the sub-region for the first time. Almost four years later she started with Intercontinental Hotel Group (IHG), and she took me along with her. I learned so much from her expertise about planning and marketing for the IHG’s Holiday Inn Aruba & Jamaica full service resorts, especially during the re-branding of the Holiday Inn to the Holiday Inn SunSpree. My job was PR and Press for the LatAm and Caribbean media, but I helped her with the marketing all over LatAm as well. Under her direction, I represented the properties in the most renowned tourism trade shows in South America, and I can say that we opened the South Cone market for the Islands in a very innovative way, using strategic partnerships and a fresh approach. Michele Olivier is one of the most recognized tourism professionals in the region, specializing in sales, marketing and revenue management for destinations and resorts.
Giovanna Allella
I had the pleasure to work with Michele Olivier as my direct boss at Sunset Resorts. Michele is a practicable person that relates theories to real life situations. She is an extraordinary professional at what she does, with the absolute objective of recording success. I have seen her excellent negotiation skills. She is a master at analyzing findings of daily metrics and she implements results driven action plans. Working under pressure is an attribute most common for her and when things need to be done at the eleventh hour she just gets it done. She understands the hotels’s defined competitive market and is aware of current/future market conditions and industry changes and fluctuations. She possesses an early warning system to where future revenue opportunities may lie. She develops and maintain at all time a positive rapport with corporate offices, as well as all market managers of utilized distribution channels, to build a strong, mutually beneficial partnerschip.
Yndiana Montes Fogelquist
I recall meeting Michele in a "Meet the Press" event hosted by the Aruba Tourism Authority. That was many years and many projects ago. Back then, Venezuela was the strongest Latin American market for Aruba, and Argentina and Brazil were new sources of business for the ABC Islands. Michele was the Manchebo Beach Resort on site GM, and together we implemented a marketing plan for the sub-region for the first time. Almost four years later she started with Intercontinental Hotel Group (IHG), and she took me along with her. I learned so much from her expertise about planning and marketing for the IHG’s Holiday Inn Aruba & Jamaica full service resorts, especially during the re-branding of the Holiday Inn to the Holiday Inn SunSpree. My job was PR and Press for the LatAm and Caribbean media, but I helped her with the marketing all over LatAm as well. Under her direction, I represented the properties in the most renowned tourism trade shows in South America, and I can say that we opened the South Cone market for the Islands in a very innovative way, using strategic partnerships and a fresh approach. Michele Olivier is one of the most recognized tourism professionals in the region, specializing in sales, marketing and revenue management for destinations and resorts.
Giovanna Allella
I had the pleasure to work with Michele Olivier as my direct boss at Sunset Resorts. Michele is a practicable person that relates theories to real life situations. She is an extraordinary professional at what she does, with the absolute objective of recording success. I have seen her excellent negotiation skills. She is a master at analyzing findings of daily metrics and she implements results driven action plans. Working under pressure is an attribute most common for her and when things need to be done at the eleventh hour she just gets it done. She understands the hotels’s defined competitive market and is aware of current/future market conditions and industry changes and fluctuations. She possesses an early warning system to where future revenue opportunities may lie. She develops and maintain at all time a positive rapport with corporate offices, as well as all market managers of utilized distribution channels, to build a strong, mutually beneficial partnerschip.
Yndiana Montes Fogelquist
I recall meeting Michele in a "Meet the Press" event hosted by the Aruba Tourism Authority. That was many years and many projects ago. Back then, Venezuela was the strongest Latin American market for Aruba, and Argentina and Brazil were new sources of business for the ABC Islands. Michele was the Manchebo Beach Resort on site GM, and together we implemented a marketing plan for the sub-region for the first time. Almost four years later she started with Intercontinental Hotel Group (IHG), and she took me along with her. I learned so much from her expertise about planning and marketing for the IHG’s Holiday Inn Aruba & Jamaica full service resorts, especially during the re-branding of the Holiday Inn to the Holiday Inn SunSpree. My job was PR and Press for the LatAm and Caribbean media, but I helped her with the marketing all over LatAm as well. Under her direction, I represented the properties in the most renowned tourism trade shows in South America, and I can say that we opened the South Cone market for the Islands in a very innovative way, using strategic partnerships and a fresh approach. Michele Olivier is one of the most recognized tourism professionals in the region, specializing in sales, marketing and revenue management for destinations and resorts.
Credentials
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Certified in Hospitality Business Acumen
HSMAIMay, 2020- Nov, 2024 -
Hospitality & Tourism Management
Florida Atlantic UniversityMar, 2020- Nov, 2024 -
Caribbean Certified Hospitality Trainer (CCHT)
Caribbean Hotel and Tourism AssociationJan, 2001- Nov, 2024
Experience
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Sonesta Resorts Sint Maarten
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Sint Maarten (Dutch part)
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Hospitality
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1 - 100 Employee
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Complex Director of Sales and Marketing
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Sep 2020 - Present
Sonesta Resorts Sint Maarten encompasses 550 rooms in the all-inclusive, adults only Sonesta Ocean Point Resort and the all-inclusive, family focused Sonesta Maho Beach Resort, Casino & Spa. The Convention Center is the largest in the region and the resorts are conveniently located minutes from the airport with an amazing and famous view of the runway. At Sonesta Resorts Sint Maarten, Michele oversees a team of talented sales, catering, marketing, revenue, and reservations professionals on property and abroad, selling and marketing to all segments of travel including incentive, corporate and MICE groups, direct leisure, wholesale, crew, weddings, and travel agents. Accomplishments: During the pandemic, cruise turnover and long-term medical services contracts kept the hotels open, and the staff employed. 2022 saw the highest revenue ever in the history of the company by 10M. The group segment moved from 7,000 RN to 25,000 in 3 years. Through a change of mix and revamping all marketing, rate grew +18% and RP +37% over pre-pandemic levels. Michele leads the creative teams in developing and executing marketing programs that generate new millions in social, OTA and direct business. Show less
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Performance Hospitality
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United States
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Hospitality
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1 - 100 Employee
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Vice President of Commercial Services
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Mar 2019 - Apr 2020
A boutique real estate investment firm managing select- to full- service properties and a proprietary lifestyle resort brand. Responsible for the commercial strategy and development of the organization, leading all activities relating to B2B and B2C sales, marketing, brand and revenue management. Spearheading strategic initiatives to drive business growth across PHM’s portfolio and build a platform for the growth of the lifestyle B Hotels and Resorts brand. • Led 9 business units and 60 staff to +9% total revenue, +8% RevPAR, incidental revs +179% of budget Show less
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Hospitality Metrics
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Miami Metropolitan Area
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Managing Director
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Jun 2016 - Mar 2019
Strategic Advisor to clients including Aimbridge Hospitality; Hard Rock International, Sugar Bay St Thomas, S Hotel Jamaica, a Conde Nast Readers' Choice winner in 2019; referred clients only. Built go-to-market sales plans for each property (new builds and existing) and each market segment • Fashioned trade outreach, training and loyalty programs for consortia, luxury sellers and key retail agencies globally • Oversaw each sales channel for appropriate staffing, systems and costs • Managed multiple agency and key account relationships; PR and system vendors, global brand sales GSO offices • Planned and delivered impactful training programs to all levels of client organizations on selling, communication skills, presentations; Public Relations, branding, time management, SOP’s, action plans, personality/style profiles, ex/internal reporting, rational pricing, contracting Show less
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Aimbridge Hospitality
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United States
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Hospitality
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700 & Above Employee
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Regional Vice President of Sales & Marketing, Resort Division
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Jul 2010 - May 2016
The largest independent hotel management company. Resort assets include 12 luxury, mixed-use independent and flagged resorts in the Caribbean and USA with convention space, casinos and golf. Brought to market the Jewel Resorts all-inclusive brand from inception into an award-winning luxury product (which sold in 2018 for 300M) • Defined brand elements, curated brand-enhancing experiences, • Built strategic partnerships with Mercedes Benz, national jewelers, department stores, airlines and credit cards to enhance brand visibility • Remotely managed a team of business development directors conducting 250+ Sales Actions/year • Supported the development team in acquisition efforts through preparing market studies: analyzing economic conditions, evaluating competitive sets, demand drivers and writing pitch pieces and presentations for executives and owners that are now used company-wide Show less
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Sunset Resorts, Jamaica
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Jamaica
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Hospitality
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1 - 100 Employee
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VP Sales, Marketing & Distribution
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Feb 2009 - Jul 2010
A privately held resort group with three resorts totaling 1,124 rooms and 35,000 square feet of convention space. Team of 40+ sales and revenue/reservations professionals across the US, Canada, UK and Jamaica. Revitalized the brand through compelling messaging, imagery and dynamic promotions • Designed sales recognition, reward and incentive programs, tracked metrics and administered plans • Strategically re-focused the sales effort by leveraging needs and need periods in key markets and negotiating financially-rewarding contracts with preferred wholesale, OTA, retail and group accounts Show less
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Elegant Hotels Group
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Barbados
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Hospitality
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1 - 100 Employee
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VP of Sales, Marketing & Distribution
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Jan 2008 - Feb 2009
A privately held luxury hotel group with five resorts and one of the finest restaurants in Barbados: two all-inclusive, two breakfast plan hotels and one unique, five-star boutique property. Opened an international sales and reservations office (ISO/CRO) for the brand based in South Florida • Located and negotiated long-term office space and vendor contracts, dealt with licensing and regulatory bodies, purchased and installed telephone and computer network systems • Workforce planning included organizational structure, compensation planning, recruited, trained, coached and and instituted systems for communication with a worldwide sales force. • Transitioned from a 12-year old PMS to Opera and instituted GDS connectivity, booking engine, direct connectivity. Show less
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Hilton
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United States
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Hospitality
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700 & Above Employee
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VP of Sales, Marketing and Revenue Management, Coral by Hilton brand
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Dec 2004 - Jun 2007
The operator of Hilton’s all-inclusive franchise in the Caribbean with three- to five-star urban and resort locations with convention space, casinos, spas, vacation ownership and multi-use facilities with golf, catering, equestrian center and residential sales. Recruited by the EVP of the all-inclusive brand, Coral by Hilton, and charged with increasing profitability, improving eroding market share, repairing strained customer relationships and finding new business • Connected 30 staff in the key markets of the US, UK, Europe, Latin America and Canada with each other and 400 clients • Functioned as the global coordinator to deploy strategies in Sales, Public Relations, On- and off- line Advertising and Marketing • Responsible for Business Plans, Budgeting, Forecasting, ex/internal Reporting, Strategic Partnerships, Brand Relations. During the sale of the resort assets, managed critical path to ensure a seamless transition of ownership Show less
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IHG Hotels & Resorts
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United Kingdom
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Hospitality
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700 & Above Employee
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Regional Director of Sales, Marketing and Revenue Management, Caribbean
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Feb 1998 - Dec 2004
Initially recruited to build a revenue culture in Aruba, a career of 7 years brought increasing responsibility and accountability for the IHG owned assets in the Caribbean Overseeing pricing, packaging, marketing and inventory.• Expand and motivate the revenue, marketing, catering and sales force • Client contracting in Leisure, Tour and Group sales • Business Plans • Sales Budgets • Opened an International Sales Office (ISO) for the region based in Miami • Created a Revenue Management System for use at full service resorts selling both room-only and all-inclusive packages. The MSO Excel based system included forecasting, displacement models, account tracking, competition analysis, and Business Plan templates; setting a standard used for several years. Show less
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Education
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Johnson & Wales University
Masters, Hospitality & Tourism -
Johnson & Wales University
Bachelor's degree, Hospitality Marketing
Community
