Experience

HotTopics

• United Kingdom
• Technology, Information and Media
• 1 - 100 Employee

• Marketing Director

  • Sep 2022 - 1 year 4 months

  London, England, United Kingdom HotTopics is the leading C-suite community. Through our global community, world leading organisations, inspirational industry experts and aspiring business leaders create meaningful connections, share industry insight to set the agenda for business on a global stage. A global community of 17k C-Level executives , home to the most influential thought leadership event for the C-Suite, The Studio. Plus our annual C-Suite awards including Global Top 100 CIOs, CISOs, CDOs, CMOs, Data… Show more HotTopics is the leading C-suite community. Through our global community, world leading organisations, inspirational industry experts and aspiring business leaders create meaningful connections, share industry insight to set the agenda for business on a global stage. A global community of 17k C-Level executives , home to the most influential thought leadership event for the C-Suite, The Studio. Plus our annual C-Suite awards including Global Top 100 CIOs, CISOs, CDOs, CMOs, Data Leaders, Future CIOs, Future CMOs & DevOps Leaders Show less



Impact Festival UK

• United Kingdom
• Events Services

• Board Trustee

  • May 2020 - 3 years 8 months

  London, England, United Kingdom Trustee (Marketing, communications and PR) for Impact Festival Ltd. Impact Festival's mission is to promote everyday ethical living by educating, inspiring, and providing tools for communities across the UK. Supported by the Arts Council England.



Hawksford

• Jersey
• Financial Services
• 200 - 300 Employee

• Group Digital Leader

  • Jan 2020 - Sep 2022

  London, United Kingdom Group digital and technology lead, responsible for designing, managing and implementing Hawksford's global digital marketing and digital infrastructure strategy. Hawksford is a leading provider of Corporate, Private Client and Fund services. We are trusted to deliver efficient administration and services to large and multinational corporates, FTSE listed companies, and SMEs as well as entrepreneurs, HNW individuals, and intermediaries.



Digiwot

• United Kingdom
• Advertising Services

• Founder - Managing Director

  • Nov 2017 - Nov 2021

  London, United Kingdom Digiwot is an independent digital marketing team that specialises in empowering start-ups, entrepreneurs and scale-ups with the expertise and insights needed to make their business an online success. • Company Director. • Owner of brand and value proposition (product, services and pricing matrix). • Project manager to ensure projects are delivered on time and budget. • Chair of diverse board.



Institute of Directors (IoD)

• United Kingdom
• Non-profit Organizations
• 200 - 300 Employee

• Head Of Digital

  • Jan 2018 - Jan 2020

  London, United Kingdom Lead in defining and implementing the IoD's international digital strategy and customer experience. • Sponsored digital lead for business transformation project (CRM,CMS,Finance). • Defined and implemented organisation-wide digital strategy aligned to IT roadmap. • Developed digital value proposition to enhance products and services. • Managed Digital, Email, Social, Analytics teams. • Managed partner relationships (digital agencies, affiliate networks). • As digital… Show more Lead in defining and implementing the IoD's international digital strategy and customer experience. • Sponsored digital lead for business transformation project (CRM,CMS,Finance). • Defined and implemented organisation-wide digital strategy aligned to IT roadmap. • Developed digital value proposition to enhance products and services. • Managed Digital, Email, Social, Analytics teams. • Managed partner relationships (digital agencies, affiliate networks). • As digital champion, embedded best practice throughout regional and international departments.

• Digital Manager

  • Jan 2014 - Jan 2018

  London, United Kingdom • Led digital strategy (Email, Social, Media, Content and UX). • Digital project lead for website migration. • Managed digital teams, (Digital, Email, Social, Analytics teams). • Campaign Management and optimisation. • Led management reporting, business insights and KPI tracking.



McLaren Group

• United Kingdom
• Motor Vehicle Manufacturing
• 300 - 400 Employee

• eCommerce Manager

  • Jan 2012 - Jan 2014

  London, United Kingdom McLaren store encompasses all four McLaren brands, which range from F1 merchandise to high-end luxury clothing and jewellery, and its international membership programme. • Analysed, planned and traded the website’s stock, ensuring sales are fully growth-orientated. • Ongoing evaluation of the site’s performance through the use of web analytics. • Developed ecommerce strategy, conceptual design services and optimisation. • Worked with Partners and sponsors to increase brand… Show more McLaren store encompasses all four McLaren brands, which range from F1 merchandise to high-end luxury clothing and jewellery, and its international membership programme. • Analysed, planned and traded the website’s stock, ensuring sales are fully growth-orientated. • Ongoing evaluation of the site’s performance through the use of web analytics. • Developed ecommerce strategy, conceptual design services and optimisation. • Worked with Partners and sponsors to increase brand awareness and engagement.

• Business Planning Executive

  • Jan 2010 - Jan 2012

  London, United Kingdom • Led key business reporting including sales, profitability, stock profile, product mix performance. • Marketing performance analysis and user segmentation. • Assessed and adapted creative content to see which channels are performing best UX and sales funnel.

• eCommerce coordinator

  • Oct 2008 - Jan 2010

  London, United Kingdom