Oleg Vorobev
Head Of Product Development Department at Pro Glance- Claim this Profile
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Bio
Experience
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PRO Glance
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Personal Care Product Manufacturing
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1 - 100 Employee
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Head Of Product Development Department
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Jun 2019 - Present
Functional responsibilities:Managing the Product Development Department:• Strategic planning of the department• Coordination and planning of activities of department employees• Participation in the recruitment process for the Product Development Department• Development and implementation of motivation systems for department employees• Evaluation of the effectiveness of the department's employeesManagement of the chemical laboratory:• Formation of a strategic plan and objectives of the laboratory• Control of the activities of the chemical laboratory• Evaluation of the effectiveness of a chemical laboratoryManaging the assortment matrix of the Company:• Analysis and evaluation of the current assortment of the Company• Coordination of actions to adjust the Company's assortment matrix• Formation of a strategic plan for the development of the Company's assortment• Study and analysis of sales dynamics by product categories and brands• Sales forecasting by categories and brandsNew product development management:• Assessment of the potential of new projects, calculation of payback and risks, budgeting, sales forecasting• Managing the introduction of new products in the assortment• Formation and coordination of the activities of working groups for the development of new products• Search for new product niches and ideas by analyzing the market of competitors, visiting exhibitions, collectingcustomer needs, analyzing market trends, and using other methodsCompany brand management:• Formation and coordination of the activities of working groups for the development of new brands• Coordination of the formation of brand development strategies• Brand performance analysis and evaluationManagement of innovative activity of the Company:• Formation and coordination of the innovation strategy• Coordinating the collection and evaluation of innovative ideas Show less
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Brand-manager
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Jun 2017 - Jun 2019
Functional responsibilities:• Creation of popular and competitive brands from scratch• Development of promotion strategies and advertising campaigns for entrusted products and brands• Management of communications and promotion for the company's entrusted brands• Managing the process of creating packaging for products• Managing the process of creating promotional materials needed to promote products and brands
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Graphic Designer
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Sep 2015 - Jun 2017
Functional responsibilities:• Development of corporate identity and its individual elements• Creation of packaging design for various products• Development of design of booklets, brochures, leaflets, posters, calendars, souvenirs• Design of banners, websites, landing pages, design of social networks, creation of icons, infographics
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Podorognik (Siberian fast-food brand)
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Kemerovo, Russia
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Chief specialist of social-media communications
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Sep 2014 - Jul 2015
Functional responsibilities: • Managing of the social-media specialists in the cities where the brand is present • Development of regulations and methodological instructions about internet communications and digital marketing for the company • Administration and moderation of brand communities in social networks • Administration of the company's website • Feedbacks collect from the customers, reacting to comments on behalf of the company, influencing and public opinion adjustment Functional responsibilities: • Managing of the social-media specialists in the cities where the brand is present • Development of regulations and methodological instructions about internet communications and digital marketing for the company • Administration and moderation of brand communities in social networks • Administration of the company's website • Feedbacks collect from the customers, reacting to comments on behalf of the company, influencing and public opinion adjustment
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Kvint-invest
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Kemerovo, Russia
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Marketing specialist
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Dec 2013 - Jul 2014
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Цифровой супермаркет DNS
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Russian Federation
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Retail
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200 - 300 Employee
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Sales Manager
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Sep 2013 - Dec 2013
Functional responsibilities: • Retail sale of digital devices • Consumer advice on goods and services • Merchandising Functional responsibilities: • Retail sale of digital devices • Consumer advice on goods and services • Merchandising
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GR Research and Consulting Center
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Government Relations Services
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Analyst
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May 2013 - Jun 2013
Functional responsibilities: • Analysis of bills submitted for the State Duma of the Russian Federation review about business sectors • Researching the tax declarations of the State Duma deputies Functional responsibilities: • Analysis of bills submitted for the State Duma of the Russian Federation review about business sectors • Researching the tax declarations of the State Duma deputies
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Цифровой супермаркет DNS
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Russian Federation
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Retail
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200 - 300 Employee
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Sales Manager
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Oct 2011 - Oct 2012
Functional responsibilities: • Retail sale of digital devices • Consumer advice on goods and services • Merchandising Functional responsibilities: • Retail sale of digital devices • Consumer advice on goods and services • Merchandising
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adidas
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Germany
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Sporting Goods
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700 & Above Employee
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Merchandiser
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Aug 2011 - Oct 2011
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Education
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Moscow Business School
Сategory manager, Category Management -
University of the Arts London
Student, Graphic Design -
Kemerovo State University
Political science specialist, Faculty of Political Science and Sociology