Louisa Mennell
National Head of Performance Media at Reprise Australia- Claim this Profile
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Bio
Amy Perkins
I had the pleasure of working within Louisa’s team at Mindshare, reporting into her. Louisa is an incredible mentor and manager, I learnt so much from her. She brought inspiration to our team through process and expertise, whilst doubling the number of team members, plus revenue.
Angeliki Galanopoulou
A manager who was also a mentor and a coach and I was lucky enough to work for. Louisa and I were working together for over a year and a half and she was my line manager at Mindshare WW PPC team. Not only she had a wider digital & performance knowledge outside Paid Search & Social that I could always look up to, but she was always there for myself and the rest of the team when we needed guidance or just a shoulder to cry on. An inspiring and motivating leader that helped me through my career decisions and developement. A trully team player and go-to person that could always provide a solution. Louisa would be a great asset for any team that will be lucky enough to have her on board. She is missed here in London.
Amy Perkins
I had the pleasure of working within Louisa’s team at Mindshare, reporting into her. Louisa is an incredible mentor and manager, I learnt so much from her. She brought inspiration to our team through process and expertise, whilst doubling the number of team members, plus revenue.
Angeliki Galanopoulou
A manager who was also a mentor and a coach and I was lucky enough to work for. Louisa and I were working together for over a year and a half and she was my line manager at Mindshare WW PPC team. Not only she had a wider digital & performance knowledge outside Paid Search & Social that I could always look up to, but she was always there for myself and the rest of the team when we needed guidance or just a shoulder to cry on. An inspiring and motivating leader that helped me through my career decisions and developement. A trully team player and go-to person that could always provide a solution. Louisa would be a great asset for any team that will be lucky enough to have her on board. She is missed here in London.
Amy Perkins
I had the pleasure of working within Louisa’s team at Mindshare, reporting into her. Louisa is an incredible mentor and manager, I learnt so much from her. She brought inspiration to our team through process and expertise, whilst doubling the number of team members, plus revenue.
Angeliki Galanopoulou
A manager who was also a mentor and a coach and I was lucky enough to work for. Louisa and I were working together for over a year and a half and she was my line manager at Mindshare WW PPC team. Not only she had a wider digital & performance knowledge outside Paid Search & Social that I could always look up to, but she was always there for myself and the rest of the team when we needed guidance or just a shoulder to cry on. An inspiring and motivating leader that helped me through my career decisions and developement. A trully team player and go-to person that could always provide a solution. Louisa would be a great asset for any team that will be lucky enough to have her on board. She is missed here in London.
Amy Perkins
I had the pleasure of working within Louisa’s team at Mindshare, reporting into her. Louisa is an incredible mentor and manager, I learnt so much from her. She brought inspiration to our team through process and expertise, whilst doubling the number of team members, plus revenue.
Angeliki Galanopoulou
A manager who was also a mentor and a coach and I was lucky enough to work for. Louisa and I were working together for over a year and a half and she was my line manager at Mindshare WW PPC team. Not only she had a wider digital & performance knowledge outside Paid Search & Social that I could always look up to, but she was always there for myself and the rest of the team when we needed guidance or just a shoulder to cry on. An inspiring and motivating leader that helped me through my career decisions and developement. A trully team player and go-to person that could always provide a solution. Louisa would be a great asset for any team that will be lucky enough to have her on board. She is missed here in London.
Credentials
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Google Certification Program
GoogleJan, 2014- Nov, 2024 -
IPA Advanced Certification
IPA (Institute of Practitioners in Advertising)Jan, 2014- Nov, 2024 -
GAIQ Qualified
GoogleJan, 2013- Nov, 2024 -
IPA Foundation Certificate
IPA (Institute of Practitioners in Advertising)Jan, 2009- Nov, 2024
Experience
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Reprise Australia
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Australia
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Marketing Services
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1 - 100 Employee
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National Head of Performance Media
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Dec 2021 - Present
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National Head of Paid Search
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Mar 2020 - Nov 2021
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AKQA Media
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Australia
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Advertising Services
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1 - 100 Employee
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National Head of Performance
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Jul 2018 - Feb 2020
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Mindshare
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United Kingdom
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Advertising Services
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700 & Above Employee
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Partner, Paid Search & Social - Mindshare Worldwide
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Jul 2017 - Jun 2018
Leading a multilingual team of 40+ paid search and social specialists, accountable for the product development, profitability, resourcing and operations, combined with being on the digital leadership team.
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Head of Search and Social - Mindshare WW
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Sep 2015 - Jun 2017
Established an integrated paid search and social team of 20+ specialists to deliver holistic planning, buying, optimisation and reporting. Created an infrastructure to empower the team to do their best work.
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Performics
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Mexico
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Advertising Services
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700 & Above Employee
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Search Business Director
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Jan 2015 - Sep 2015
Responsible for a team of 13, and strategic lead coordinating a portfolio of 9 global brand and performance clients within the luxury retail, automotive, finance and FMCG industries. Collaborated with digital channel leads to develop and PR of the Performics product. Responsible for a team of 13, and strategic lead coordinating a portfolio of 9 global brand and performance clients within the luxury retail, automotive, finance and FMCG industries. Collaborated with digital channel leads to develop and PR of the Performics product.
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Zenith
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United Kingdom
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Advertising Services
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700 & Above Employee
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Search Director
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Oct 2012 - Dec 2014
Strategic lead on 6 clients including Telefonica - O2 UK. Responsible for revenue growth across my client portfolio, and the management and development of a team of 5. • Responsible for the development of Paid Search strategy inclusive of Google shopping, the synergy of SEO and PPC, YouTube video advertising and channel innovation i.e GMail sponsored promotions and Yahoo Gemini ads.• Part of the project team for in channel attribution, digital algorithmic attribution and the interpretation of econometric modelling to improve the overall media CPA. • Development and coordination of the agency-wide paid search training program.• Coordination of the digital training program for young people of ZenithOptimedia's charity Castlehaven.
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Search Manager
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Sep 2011 - Oct 2012
Search Manager for Telefonica O2 UK reporting directly to the Head of Search.• Managing a team of 4 to deliver PPC and YouTube brand and direct response campaigns• Establishing process and best practice.• Planning, optimisation and forecasting using Econometric insights.• Building a close working relationship with a large comms planning team.
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Tradedoubler
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Sweden
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Advertising Services
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300 - 400 Employee
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Senior Account Manager
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May 2010 - Aug 2011
Leading a team of 5 specialists managing PPC for clients across the Travel and Retail sector. Also responsible for managing the affiliate program for travel brands, establishing a strategic search partnership with key affiliates. Leading a team of 5 specialists managing PPC for clients across the Travel and Retail sector. Also responsible for managing the affiliate program for travel brands, establishing a strategic search partnership with key affiliates.
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The Search Works
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Online Audio and Video Media
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1 - 100 Employee
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Account Manager
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Jun 2008 - Apr 2010
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Account Executive
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Jun 2007 - May 2008
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Mediavest Manchester UK
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Summer Placement
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2006 - 2006
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Education
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2004 - 2007
University of Lincoln
2:1, Advertising and Marketing
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