Lauren Parrish

Market Development Manager at PRAVANA
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Contact Information
us****@****om
(386) 825-5501
Location
Rowlett, Texas, United States, US

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Experience

    • United States
    • Cosmetics
    • 1 - 100 Employee
    • Market Development Manager
      • Sep 2019 - Present

    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Distribution Sales Manager
      • Aug 2013 - Sep 2019

      Build relationships with franchise owners of Armstrong McCall beauty supply to increase and maintain sales of TIGI. • Increased TIGI sales through the re-distributors. • Manage 88 accounts and increase brand awareness throughout territory. • Work with store owners to increase the TIGI brand within their stores and upsell them to include every brand we carry, Copyright Colour, Catwalk, S Factor, and Bed Head. • Travel within Texas, Oklahoma, Louisiana, Mississippi and Alabama to conduct meetings, hold classes, and sell TIGI. • Analyzed data from past quarters to maximize salability at key accounts. 1. Utilized out-reach programs through email blasts and direct sales to educate target market with sale information as well as educational event dates. • Trained with manufacture on TIGI’s color, brands, styling products, and business programs in order to sell more efficiently to Armstrong McCall owners, salons and stylists. 2. In-depth product knowledge pertaining to the Beauty Industry and TIGI. 3. Liaison between franchise owners, salon owners and VP’s of TIGI. Show less

    • Distributor Sales Consultant
      • Jan 2010 - Jul 2013

      • Maintained good relationships with vendors and manufacture reps in order to build sales within my territory. • Highest Color Conversion Ratio among fellow DSC’s for the previous two years. • Created and implemented marketing, promotion and merchandising programs for salons in my territory. • Analyzed data from past quarters to maximize salability at key accounts. 1. Utilized out-reach programs through email blasts and direct sales to educate target market with sale information as well as educational event dates. • Trained with manufactures on color brands, styling products, and business programs in order to sell more efficiently to salons and stylists. 1. In-depth product knowledge pertaining to the Beauty Industry. 2. Liaison between consumers and manufactures. Show less

  • Laura Mercier Cosmetics
    • Dallas/Fort Worth Area
    • Freelance Make-Up Artist
      • Jun 2006 - Nov 2010

      I freelance a few times a year for Laura Mercier when they have a big event or promotion at one of their stores in the DFW metroplex. • Conducted cosmetic make overs while upselling client’s new make-up wardrobes for each season or occasion. • Managed other freelance artists in order to have a successful team make-up sales event. • Extreme attention to detail. • Effectively utilized POS software on a daily basis. I freelance a few times a year for Laura Mercier when they have a big event or promotion at one of their stores in the DFW metroplex. • Conducted cosmetic make overs while upselling client’s new make-up wardrobes for each season or occasion. • Managed other freelance artists in order to have a successful team make-up sales event. • Extreme attention to detail. • Effectively utilized POS software on a daily basis.

    • United States
    • Retail
    • 700 & Above Employee
    • Business Manager
      • Jul 2009 - Jan 2010

      • Managed and controlled daily operations pertaining to Philosophy brand in the Cosmetics Department. • Maximized each sale by adding accessories using strong communication and customer service skills. • Processed all new orders with customers by communicating lead times and tracking. • Consistently met and exceeded company set standards for both dollars per transaction, and conversion ratios. • Conducted quarterly inventories of entire Philosophy brand and cosmetics department to ensure accurate end of year inventory. Show less

    • United States
    • Facilities Services
    • 700 & Above Employee
    • Account Executive
      • Nov 2008 - Jun 2009

      • In-depth product knowledge in my product category, Uniform sales and floor mats. • Direct business to business sales, from small companies to large corporations. • Liaison between District Managers, delivery drivers and customers in order to get orders complete. • Effectively met all deadlines, which included working overtime in order to assure that quality work was accomplished. • In-depth product knowledge in my product category, Uniform sales and floor mats. • Direct business to business sales, from small companies to large corporations. • Liaison between District Managers, delivery drivers and customers in order to get orders complete. • Effectively met all deadlines, which included working overtime in order to assure that quality work was accomplished.

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • District Sales Representative
      • Jun 2000 - Aug 2008

      District Sales Represntative • Sold food and supplies to Restaurants, Hotels, Country Clubs and Schools. • Managed my territory of 80 accounts by consulting with Chef’s and buyers to create a strong business relationship. • “Diamond Producer” for selling over 1 million in sales for the year, every year. • Worked with manufacture reps and brokers to increase customer retention and sales. • Compiled business leads through networking, newspapers, and business articles to earn awards monthly for “new doors” opened. • As a rookie I ranked with the top 10% in a sales competition to win a golf trip plus prizes worth over $2000 National Account Representative •Managed all orders and customer service for National Accounts including Chili’s, Hooters, Macaroni Grill, Carino’s, Maggiano’s, Wich Which and Corner Bakery. • Worked with our buyers to ensure the National Account’s priotory items were bought properly and secured to only national account customers. • Traveled to new store openings to represent Ben E. Keith and make sure everything ran smoothly. Customer Service Representative •General customer service skills: answer phones, fix problems, key in orders, ensure our customers and sales reps were taken care of properly. • Act as a liason between customers and transportation to effectively communicate when their order would arrive. Bid Coordinator • Contact vendors to get special pricing for schools, casinos and jails. • Filled out time sensitive bid contracts for school districts all over Texas. • Assisted school kitchen managers with child nutrition information and created food menus for the school year. Accounts Recievable Clerk • Utilized the following computer software on a daily basis, Microsoft Word, Excel, PowerPoint, Outlook •Data entry of checks and cash received, post to customer accounts and produce final batches for the day. Show less

Education

  • Texas A&M Commerce
    Bachelor's degree, Business
    2010 - 2012
  • Tarrant County College
    Associates Degree, Arts
    2000 - 2005
  • Naaman Forest
    Diploma
    1994 - 2000

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