Bogdan - Mihai Radulescu
Project Manager Controlling Marketing at Lidl România- Claim this Profile
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Bio
Martin Norbert Missbrandt
Bogdan - Mihai Radulescu is a good professional and entrepreneurial thinking Manager. He has very high knowledge in Marketing and Projektmanagement.
Radu S.
Several qualities are to be apreciated at Bogdan, but the following 2, I think would prevail : 1. customer - focus mindset 2. result - oriented marketing approach And that I found not very often. Radu Silaghi
Martin Norbert Missbrandt
Bogdan - Mihai Radulescu is a good professional and entrepreneurial thinking Manager. He has very high knowledge in Marketing and Projektmanagement.
Radu S.
Several qualities are to be apreciated at Bogdan, but the following 2, I think would prevail : 1. customer - focus mindset 2. result - oriented marketing approach And that I found not very often. Radu Silaghi
Martin Norbert Missbrandt
Bogdan - Mihai Radulescu is a good professional and entrepreneurial thinking Manager. He has very high knowledge in Marketing and Projektmanagement.
Radu S.
Several qualities are to be apreciated at Bogdan, but the following 2, I think would prevail : 1. customer - focus mindset 2. result - oriented marketing approach And that I found not very often. Radu Silaghi
Martin Norbert Missbrandt
Bogdan - Mihai Radulescu is a good professional and entrepreneurial thinking Manager. He has very high knowledge in Marketing and Projektmanagement.
Radu S.
Several qualities are to be apreciated at Bogdan, but the following 2, I think would prevail : 1. customer - focus mindset 2. result - oriented marketing approach And that I found not very often. Radu Silaghi
Experience
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Lidl România
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Romania
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Retail
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700 & Above Employee
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Project Manager Controlling Marketing
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Apr 2016 - Present
Control costuri marketingPrognoze costuri campanii marketingRaportari costuri maketingVerificare contracte marketing
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Senior Marketing Consultant
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Feb 2014 - Mar 2016
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Project Marketing Manager
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Nov 2010 - Feb 2014
Coordonarea departamentului de print Gestionarea bugetului de publicitate (print, drop mail, indoor)Coordonarea activitatilor de comunicare OOHCoordonarea activitatilor de comunicare IndoorCoordonarea activitatii de drop mail Gestionarea productiei si a distributiei publicitareCoordonarea furnizorilor de servicii tipar si distributieProiecte SpecialeCoordonarea activitatii de POS
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Plus Discount Romania
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Bucuresti
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Project Marketing Manager
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Sep 2004 - Oct 2010
Responsabilitati, Realizari -coordonarea departamentului de creatie (pentru online si offline) -coordonarea strategiei online a Plus Romania -coordonarea activitatii de marketing (BTL, Media, ATL) -implementarea marcilor proprii Plus -stabilirea strategiei de pozitionare -mentinere si dezvoltare pe piata de retail a brandului Plus - negocierea contractelor cu agentia de publicitate, tipografia, distribuitorul de materiale promotionale -coordonarea activitatii de POS Responsabilitati, Realizari -coordonarea departamentului de creatie (pentru online si offline) -coordonarea strategiei online a Plus Romania -coordonarea activitatii de marketing (BTL, Media, ATL) -implementarea marcilor proprii Plus -stabilirea strategiei de pozitionare -mentinere si dezvoltare pe piata de retail a brandului Plus - negocierea contractelor cu agentia de publicitate, tipografia, distribuitorul de materiale promotionale -coordonarea activitatii de POS
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Profimedia
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Ploiesti
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Director Marketing
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Sep 2003 - 2004
Responsabilitati, Realizari - sustinerea si dezvoltarea brandurilor din portofoliu - implementarea de noi marci in Romania -negocierea contractelor cu agentia de publicitate, tipografia, distribuitorul de materiale promotionale, coordinarea activitatii de POS - supervizarea actiunilor de promovare la punctele de vanzare Responsabilitati, Realizari - sustinerea si dezvoltarea brandurilor din portofoliu - implementarea de noi marci in Romania -negocierea contractelor cu agentia de publicitate, tipografia, distribuitorul de materiale promotionale, coordinarea activitatii de POS - supervizarea actiunilor de promovare la punctele de vanzare
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Editura Vremea
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Bucharest, Romania
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Director Productie Publicitara
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2000 - 2003
Responsabilitati, Realizari Editari brosuri, pliante, ziare, carti. Realizari de cataloage etc. Coordonarea activitatii de productie, incepand de la preluarea textelor si a fotografiilor si pana la relatia cu tipografia, rezultatul final fiind produsul obtinut Responsabilitati, Realizari Editari brosuri, pliante, ziare, carti. Realizari de cataloage etc. Coordonarea activitatii de productie, incepand de la preluarea textelor si a fotografiilor si pana la relatia cu tipografia, rezultatul final fiind produsul obtinut
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Education
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1999 - 2004
Academia de Studii Economice
1999-2004, Contabilitate si Informatica de Gestiune -
1986 - 1990
Liceul Industrial 1 Mai Ploiesti
Absolvent
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