Jonathan GEROME

SEO & Analytics Director at Vanksen
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Contact Information
us****@****om
(386) 825-5501
Location
Luxembourg, LU

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Credentials

  • Analytics Academy : Google Analytics Advanced
    -
    Aug, 2018
    - Nov, 2024
  • Analytics Academy : Mobile App Analytics Fundamentals
    -
    Dec, 2014
    - Nov, 2024
  • Analytics Academy : Ecommerce Analytics From Data to Decisions
    -
    Jul, 2014
    - Nov, 2024
  • Analytics Academy : Google Analytics Platform Principles
    -
    Mar, 2014
    - Nov, 2024
  • Analytics Academy : Digital Analytics Fundamentals
    -
    Nov, 2013
    - Nov, 2024
  • Google Analytics Individual Qualification (GAIQ)
    -
    Nov, 2013
    - Nov, 2024

Experience

  • Vanksen
    • Luxembourg
    • Advertising Services
    • 1 - 100 Employee
    • SEO & Analytics Director
      • Mar 2019 - Present

      As Director of the SEO and Analytics department, I provide advice and support for my clients on the optimization of their visibility in search engines, but also on all topics of audience measurement.Leading a team of 10 experts, I supervise the work of each one, always with a goal of performance and customer satisfaction.I actively participate in the development of the department, of our expertise, while ensuring the profitability of our services, the respect of the planning, and reaching the objectives of the clients, who for the most part, trust us for many years. Show less

    • SEO & Analytics Coordinator
      • Jan 2016 - Feb 2019

      As a SEO & Webanalytics Coordinator, my main missions are to increase natural visibility of web sites though SEO and develop traffic acquisition :SEO:- Web sites audit : strengths and weaknesses of a web site (content, structure,…) - Logs analysis- Technical recommendations- Management of on & off site performance lever- Creation of SEO web pages that focus on strategic keywords- Creation of optimized contents for users and search engines- Increase of web popularity through link building - Pre-sales, pricings- Quality checks- Team coordination, prioritizationWebanalytics (Certified : Google Analytics Individual Qualification - GAIQ):- Websites tagging (Showcase site, E-commerce solutions, Mobiles, Facebook, ...)- Definitions and key performance indicators (KPIs)- Tagging Plan- Campaign tagging- Setting and management of Google Analytics' accounts- Setting and management of Google Tag Manager's accounts- Reporting and analysis (PPT, Excel, Google Analytics, Google Data Studio, ...) - Trainings- Pre-sales, pricings- Quality checks- Team coordination, prioritizationA/B Testing: - Analysis and tests to improve conversion rate (Google WebOptimizer)- Analysis and tests to improve conversion rate (Google Analytics)Spécialisations :Tools: Google Analytics, Google WebmasterTools, Google WebOptimizer, Google Data Studio, Ahref, SEM Rush, Screaming frog, Monitorank, OncrawlWeb development: XHTML, CSS, Javascript, PHP/MYSQL, ASP, XML, XSLT Show less

    • SEO & Webanalytics Consultant
      • Apr 2012 - Dec 2015

      - Increase natural visibility in search engines thanks to technical, semantic and linking strategies.- Generation of qualified traffic.- Website trafic analysis, tagging plans- Analytics reports, KPIsCertified : Google Analytics Individual Qualification - GAIQWorks for different type of web sites (institutional, e-commerce, information, ...) for clients such as GrandOptical, Générale d'Optique, Citroën, PureVia, Heineken, Bergère de France, Mondiale Assistance, PSA Peugeot Citroën, BGL BNP Paribas, Crédit Mutuel, Foyer, ... Show less

    • Project Manager SEO
      • Dec 2007 - Apr 2012

      - Increase natural visibility in search engines thanks to technical, semantic and linking strategies.- Generation of qualified traffic.Works for different type of web sites (institutional, e-commerce, information…) for clients such as Louis Vuitton, Louvre Hôtels, GrandOptical, Citroën, PureVia, Heineken, PSA Peugeot Citroën, ...

  • Université de Metz
    • France
    • Research
    • 100 - 200 Employee
    • Intervenant à l'université de METZ (département informatique)
      • Feb 2016 - Present

      Cela fait maintenant plusieurs années que j'assure, en plus de mon emploi chez Vanksen, des cours de référencement naturel et de webanalytics à l'université de Metz. Ces cours ont pour objectifs de sensibiliser les futurs développeurs aux différents aspects d'un projet web et de leur donner des compétences additionnelles afin de se démarquer dans le cadre de leur futur emploi. - Introduction au référencement naturel (SEO) . Sensibilisation aux différents aspects SEO . Comprendre l'importance et la place du SEO dans un projet . Se familiariser avec les balises et METAs importantes . Mettre en évidence les points de vigilances . ... - Introduction au webanalytics . Objectif de la webanalyse . Présentation de Google Analytics . Paramétrage de l'outil . Analyse et croisement des données . Plan de tagging Show less

  • Digital Studio
    • Luxembourg
    • Web developer
      • May 2007 - Sep 2007

      Websites sections developments (LuxGSM, Love.lu,...) Websites sections developments (LuxGSM, Love.lu,...)

Education

  • Université de Metz
    Bachelor's degree in Informatics & software
    2006 - 2007
  • Robert Schuman High School
    Associate Degree
    2004 - 2005
  • Robert Schuman High School
    French high-school diploma
    2002 - 2003

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