Celso Silva
Pricing Manager at Forever Liss- Claim this Profile
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Portuguese Native or bilingual proficiency
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English Native or bilingual proficiency
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Italian Limited working proficiency
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German Elementary proficiency
Topline Score
Bio
Credentials
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Certified Pricing Professional (CPP)
Professional Pricing SocietyMar, 2021- Nov, 2024 -
Strategic Sales Management
FIA Business SchoolDec, 2020- Nov, 2024 -
R Programming
Coursera Verified CertificatesDec, 2014- Nov, 2024 -
The Data Scientist’s Toolbox
Coursera Verified CertificatesDec, 2014- Nov, 2024
Experience
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Forever Liss
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Brazil
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Personal Care Product Manufacturing
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1 - 100 Employee
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Pricing Manager
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Aug 2021 - Present
Passionate about beauty and innovation, Forever Liss is the largest DTC (Direct to Consumer) cosmetics company in Brazil. As a Pricing Manager my main responsibilities are: • Develop studies and coordinate actions to build price lists for Forever Liss' different sales channels. • Build and implement pricing strategy for each product category, sales channels and customer segments, in order to maximize contribution margin. • Define commercial policies, management model and… Show more Passionate about beauty and innovation, Forever Liss is the largest DTC (Direct to Consumer) cosmetics company in Brazil. As a Pricing Manager my main responsibilities are: • Develop studies and coordinate actions to build price lists for Forever Liss' different sales channels. • Build and implement pricing strategy for each product category, sales channels and customer segments, in order to maximize contribution margin. • Define commercial policies, management model and actions for other business areas in order to obtain results with better profitability from the various sales channels. • Carry out analyzes and studies of commercial policies, in order to monitor adherence to the policy and establish corrective actions. • Support the definition of promotional activity in order to achieve sales and profitability goals. • Design and maintenance of pricing and demand forecasting algorithms. Show less Passionate about beauty and innovation, Forever Liss is the largest DTC (Direct to Consumer) cosmetics company in Brazil. As a Pricing Manager my main responsibilities are: • Develop studies and coordinate actions to build price lists for Forever Liss' different sales channels. • Build and implement pricing strategy for each product category, sales channels and customer segments, in order to maximize contribution margin. • Define commercial policies, management model and… Show more Passionate about beauty and innovation, Forever Liss is the largest DTC (Direct to Consumer) cosmetics company in Brazil. As a Pricing Manager my main responsibilities are: • Develop studies and coordinate actions to build price lists for Forever Liss' different sales channels. • Build and implement pricing strategy for each product category, sales channels and customer segments, in order to maximize contribution margin. • Define commercial policies, management model and actions for other business areas in order to obtain results with better profitability from the various sales channels. • Carry out analyzes and studies of commercial policies, in order to monitor adherence to the policy and establish corrective actions. • Support the definition of promotional activity in order to achieve sales and profitability goals. • Design and maintenance of pricing and demand forecasting algorithms. Show less
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Quantiz Pricing Solutions
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Brazil
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Business Consulting and Services
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1 - 100 Employee
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Senior Pricing Consultant
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Mar 2019 - Aug 2021
Quantiz Pricing Solutions, a pioneering pricing and revenue management consulting firm in Brazil, has been at the forefront of the industry since 2006, delivering over 200 successful Pricing/Revenue Management projects. As a dedicated consultant, my core responsibilities included: • Price Optimization Modeling: Developed sophisticated models to assess price elasticity, price trade-offs, and pinpoint opportunities for optimizing pricing strategies to enhance profitability. •… Show more Quantiz Pricing Solutions, a pioneering pricing and revenue management consulting firm in Brazil, has been at the forefront of the industry since 2006, delivering over 200 successful Pricing/Revenue Management projects. As a dedicated consultant, my core responsibilities included: • Price Optimization Modeling: Developed sophisticated models to assess price elasticity, price trade-offs, and pinpoint opportunities for optimizing pricing strategies to enhance profitability. • Cross-Functional Expertise: Demonstrated an exceptional ability to collaborate across functions, gathering and analyzing data to provide Revenue Management (RM) recommendations that drove both profitability and sustainable growth. • Analytical Prowess: Leveraged strong analytical skills to harness data from diverse sources, enabling data-driven decision-making processes. • Comprehensive Pricing Strategy: Formulated comprehensive pricing strategies, incorporating a range of influential factors such as market trends, customer segments, product categories, geographic regions, competitive landscape, and client response. Additionally, designed and managed policies for discounts and waivers. • Process and Tool Development: Spearheaded the creation and implementation of processes and tools designed to facilitate data-driven decisions concerning price management, streamlining operations and improving overall efficiency. • Product Portfolio Optimization: Utilized in-depth market segmentation and channel analysis, leveraging customer insights and competitive intelligence to optimize product portfolios. This strategic approach resulted in increased profitability. My tenure at Quantiz Pricing Solutions was marked by a commitment to innovative pricing and revenue management practices that consistently delivered value to clients. Show less Quantiz Pricing Solutions, a pioneering pricing and revenue management consulting firm in Brazil, has been at the forefront of the industry since 2006, delivering over 200 successful Pricing/Revenue Management projects. As a dedicated consultant, my core responsibilities included: • Price Optimization Modeling: Developed sophisticated models to assess price elasticity, price trade-offs, and pinpoint opportunities for optimizing pricing strategies to enhance profitability. •… Show more Quantiz Pricing Solutions, a pioneering pricing and revenue management consulting firm in Brazil, has been at the forefront of the industry since 2006, delivering over 200 successful Pricing/Revenue Management projects. As a dedicated consultant, my core responsibilities included: • Price Optimization Modeling: Developed sophisticated models to assess price elasticity, price trade-offs, and pinpoint opportunities for optimizing pricing strategies to enhance profitability. • Cross-Functional Expertise: Demonstrated an exceptional ability to collaborate across functions, gathering and analyzing data to provide Revenue Management (RM) recommendations that drove both profitability and sustainable growth. • Analytical Prowess: Leveraged strong analytical skills to harness data from diverse sources, enabling data-driven decision-making processes. • Comprehensive Pricing Strategy: Formulated comprehensive pricing strategies, incorporating a range of influential factors such as market trends, customer segments, product categories, geographic regions, competitive landscape, and client response. Additionally, designed and managed policies for discounts and waivers. • Process and Tool Development: Spearheaded the creation and implementation of processes and tools designed to facilitate data-driven decisions concerning price management, streamlining operations and improving overall efficiency. • Product Portfolio Optimization: Utilized in-depth market segmentation and channel analysis, leveraging customer insights and competitive intelligence to optimize product portfolios. This strategic approach resulted in increased profitability. My tenure at Quantiz Pricing Solutions was marked by a commitment to innovative pricing and revenue management practices that consistently delivered value to clients. Show less
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Peers Consulting & Technology
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Brazil
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Technology, Information and Internet
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200 - 300 Employee
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Business Analyst
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Oct 2017 - Mar 2019
Peers is a dynamic business consultancy specializing in management and process enhancement. During my tenure as a consultant, I undertook a range of impactful projects, including: • Strategic Cross-Functional Leadership: Spearheaded and directed a cross-functional team encompassing marketing, logistics, finance, and sales to successfully overhaul a critical solution platform. • Organizational Structure and Process Mapping: Conducted comprehensive organizational structure and process… Show more Peers is a dynamic business consultancy specializing in management and process enhancement. During my tenure as a consultant, I undertook a range of impactful projects, including: • Strategic Cross-Functional Leadership: Spearheaded and directed a cross-functional team encompassing marketing, logistics, finance, and sales to successfully overhaul a critical solution platform. • Organizational Structure and Process Mapping: Conducted comprehensive organizational structure and process mapping across key departments, including HR, Law, Internal Controls & Risks, and Internal Communication. This initiative led to enhanced operational clarity and efficiency. • Strategic Roadmap Development: Designed a comprehensive roadmap to implement and capitalize on identified opportunities, ensuring a structured approach to achieving operational improvements and financial benefits. • Revenue and Profit Enhancement: Identified both internal and external opportunities, resulting in a remarkable 13% increase in revenue and a 6% increase in profits year-over-year (YoY). This achievement underscores the ability to drive bottom-line growth through strategic insights and action plans. • Establishment of Performance Levers: Established critical revenue and profit levers, enabling the development of actionable plans to maintain alignment with bottom-line targets. My tenure at Peers was marked by a relentless commitment to driving organizational efficiency, revenue growth, and profitability through strategic consultancy. I am enthusiastic about bringing my expertise to new challenges and opportunities in the world of business management and process improvement. Show less Peers is a dynamic business consultancy specializing in management and process enhancement. During my tenure as a consultant, I undertook a range of impactful projects, including: • Strategic Cross-Functional Leadership: Spearheaded and directed a cross-functional team encompassing marketing, logistics, finance, and sales to successfully overhaul a critical solution platform. • Organizational Structure and Process Mapping: Conducted comprehensive organizational structure and process… Show more Peers is a dynamic business consultancy specializing in management and process enhancement. During my tenure as a consultant, I undertook a range of impactful projects, including: • Strategic Cross-Functional Leadership: Spearheaded and directed a cross-functional team encompassing marketing, logistics, finance, and sales to successfully overhaul a critical solution platform. • Organizational Structure and Process Mapping: Conducted comprehensive organizational structure and process mapping across key departments, including HR, Law, Internal Controls & Risks, and Internal Communication. This initiative led to enhanced operational clarity and efficiency. • Strategic Roadmap Development: Designed a comprehensive roadmap to implement and capitalize on identified opportunities, ensuring a structured approach to achieving operational improvements and financial benefits. • Revenue and Profit Enhancement: Identified both internal and external opportunities, resulting in a remarkable 13% increase in revenue and a 6% increase in profits year-over-year (YoY). This achievement underscores the ability to drive bottom-line growth through strategic insights and action plans. • Establishment of Performance Levers: Established critical revenue and profit levers, enabling the development of actionable plans to maintain alignment with bottom-line targets. My tenure at Peers was marked by a relentless commitment to driving organizational efficiency, revenue growth, and profitability through strategic consultancy. I am enthusiastic about bringing my expertise to new challenges and opportunities in the world of business management and process improvement. Show less
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TOTVS
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Brazil
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Software Development
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700 & Above Employee
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Trainee
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Jan 2016 - Dec 2016
TOTVS, the largest IT company in Brazil, renowned for its comprehensive range of solutions spanning from enterprise resource planning to business intelligence. As a trainee, I actively contributed to various key initiatives, with notable accomplishments including: • Diverse Business Exposure: Engaged in a six-month job rotation program, which involved executing short-term projects across different business areas. This experience provided me with a multifaceted understanding of TOTVS's… Show more TOTVS, the largest IT company in Brazil, renowned for its comprehensive range of solutions spanning from enterprise resource planning to business intelligence. As a trainee, I actively contributed to various key initiatives, with notable accomplishments including: • Diverse Business Exposure: Engaged in a six-month job rotation program, which involved executing short-term projects across different business areas. This experience provided me with a multifaceted understanding of TOTVS's operations. • Revamped Client Prospecting: Led the mapping and redesign of the new client prospecting structure. This encompassed an overhaul of career paths, prospecting processes, sales methodologies, targets, and KPIs, resulting in a more efficient and targeted approach to acquiring new clients. • Sales Enablement: Played a pivotal role in creating compelling commercial materials and refining the sales pitch. These materials empowered the sales team to communicate effectively and showcase TOTVS's solutions to potential clients. • Partner Empowerment: Successfully disseminated and conducted training sessions on the new prospecting process for TOTVS franchise partners. This ensured alignment and consistency in approach across the organization's network. • Innovative Tool Development: Leveraged my skills in R to develop a tool for managing and reporting pipeline generation. This tool enhanced efficiency in tracking and managing potential client leads, contributing to improved sales performance. Show less TOTVS, the largest IT company in Brazil, renowned for its comprehensive range of solutions spanning from enterprise resource planning to business intelligence. As a trainee, I actively contributed to various key initiatives, with notable accomplishments including: • Diverse Business Exposure: Engaged in a six-month job rotation program, which involved executing short-term projects across different business areas. This experience provided me with a multifaceted understanding of TOTVS's… Show more TOTVS, the largest IT company in Brazil, renowned for its comprehensive range of solutions spanning from enterprise resource planning to business intelligence. As a trainee, I actively contributed to various key initiatives, with notable accomplishments including: • Diverse Business Exposure: Engaged in a six-month job rotation program, which involved executing short-term projects across different business areas. This experience provided me with a multifaceted understanding of TOTVS's operations. • Revamped Client Prospecting: Led the mapping and redesign of the new client prospecting structure. This encompassed an overhaul of career paths, prospecting processes, sales methodologies, targets, and KPIs, resulting in a more efficient and targeted approach to acquiring new clients. • Sales Enablement: Played a pivotal role in creating compelling commercial materials and refining the sales pitch. These materials empowered the sales team to communicate effectively and showcase TOTVS's solutions to potential clients. • Partner Empowerment: Successfully disseminated and conducted training sessions on the new prospecting process for TOTVS franchise partners. This ensured alignment and consistency in approach across the organization's network. • Innovative Tool Development: Leveraged my skills in R to develop a tool for managing and reporting pipeline generation. This tool enhanced efficiency in tracking and managing potential client leads, contributing to improved sales performance. Show less
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Alstom Power
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Electric Power Generation
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700 & Above Employee
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Trainee
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Feb 2014 - Jan 2015
I was fortunate to be a part of Alstom, which is now part of GE Power, a global energy leader delivering technology, solutions, and services across the entire energy value chain. During my tenure as a trainee in the engineering department responsible for designing gas turbines, I had the privilege to contribute to several crucial areas, including: • Gas Turbine Design and Performance Assessment: Actively participated in the design and performance evaluation of gas turbines, both in… Show more I was fortunate to be a part of Alstom, which is now part of GE Power, a global energy leader delivering technology, solutions, and services across the entire energy value chain. During my tenure as a trainee in the engineering department responsible for designing gas turbines, I had the privilege to contribute to several crucial areas, including: • Gas Turbine Design and Performance Assessment: Actively participated in the design and performance evaluation of gas turbines, both in simple cycle and combined cycle configurations, ensuring the optimization of energy generation processes. • Thermodynamic Analysis: Conducted in-depth analysis of gas turbine operation during steady-state conditions using thermodynamic simulation tools and calculations, providing valuable insights for performance enhancement. • Performance Data Documentation: Developed and meticulously documented performance data, which served as critical resources for other engineering departments, fostering collaboration and efficiency. • Technical Sales Support: Played a pivotal role in providing technical support during sales negotiations and project scope definition, contributing to the alignment of technical specifications with customer requirements. • Model Assessment: Assessed the performance of new gas turbine models against internal benchmarks, ensuring the continuous improvement of product offerings. • Algorithm Development: Engaged in the testing and refinement of algorithms used to control compressor vanes, enhancing gas turbine operational efficiency and reliability. • Field Test Data Analysis: Evaluated test data from field engines to gain insights into the start-up and transient behavior of gas turbines, facilitating ongoing improvements in design and performance. Show less I was fortunate to be a part of Alstom, which is now part of GE Power, a global energy leader delivering technology, solutions, and services across the entire energy value chain. During my tenure as a trainee in the engineering department responsible for designing gas turbines, I had the privilege to contribute to several crucial areas, including: • Gas Turbine Design and Performance Assessment: Actively participated in the design and performance evaluation of gas turbines, both in… Show more I was fortunate to be a part of Alstom, which is now part of GE Power, a global energy leader delivering technology, solutions, and services across the entire energy value chain. During my tenure as a trainee in the engineering department responsible for designing gas turbines, I had the privilege to contribute to several crucial areas, including: • Gas Turbine Design and Performance Assessment: Actively participated in the design and performance evaluation of gas turbines, both in simple cycle and combined cycle configurations, ensuring the optimization of energy generation processes. • Thermodynamic Analysis: Conducted in-depth analysis of gas turbine operation during steady-state conditions using thermodynamic simulation tools and calculations, providing valuable insights for performance enhancement. • Performance Data Documentation: Developed and meticulously documented performance data, which served as critical resources for other engineering departments, fostering collaboration and efficiency. • Technical Sales Support: Played a pivotal role in providing technical support during sales negotiations and project scope definition, contributing to the alignment of technical specifications with customer requirements. • Model Assessment: Assessed the performance of new gas turbine models against internal benchmarks, ensuring the continuous improvement of product offerings. • Algorithm Development: Engaged in the testing and refinement of algorithms used to control compressor vanes, enhancing gas turbine operational efficiency and reliability. • Field Test Data Analysis: Evaluated test data from field engines to gain insights into the start-up and transient behavior of gas turbines, facilitating ongoing improvements in design and performance. Show less
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Bosch
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Germany
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Software Development
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700 & Above Employee
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Engineering Internship
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Feb 2012 - Dec 2013
Design and development of fuel pump modules for four wheels vehicles. - Support to the project team along the project related activities. - Elaboration of technical reports for internal proposes and customers. - Coordination of sample assembly, planning and performing tests. Design and development of fuel pump modules for four wheels vehicles. - Support to the project team along the project related activities. - Elaboration of technical reports for internal proposes and customers. - Coordination of sample assembly, planning and performing tests.
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Education
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2008 - 2014
Universidade Estadual de Campinas
Engineer's Degree, Mechanical Engineering -
2004 - 2006
Colégio Técnico de Campinas - Unicamp
Technician, Mechanical
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