Experience

FCB Partners

• Italy
• Advertising Services
• 1 - 100 Employee

• PR and Media Director

  • Dec 2022 - Present

• Account supervisor

  • Nov 2020 - Present

  Building a strong relationship of trust with the clients, daily defining the priorities, the timelines and the budget of every project. Leading a Junior Account in the advertising universe and coordinating the internal creative team. Clients: Haier, Colnago, CONI, Filippo Berio, Salov, Donnafugata, Pietro Fiorentini,...



Aero Club Como

• Social Media Strategist and Manager

  • Sep 2007 - Jan 2021

  - Digital strategist and manager;- official photographer and safety assistant during aviation events;- responsible of the Media Team during the competitions.http://www.aeroclubcomo.com/ - Digital strategist and manager;- official photographer and safety assistant during aviation events;- responsible of the Media Team during the competitions.http://www.aeroclubcomo.com/



DDB Group Italy

• Italy
• Advertising Services
• 1 - 100 Employee

• Account executive

  • Apr 2019 - Nov 2020

  Working for Audi Italia and taking part to pitches for new clients.For Audi, launching different models from the electric (e-tron), to the hybrid one (Q5 TFSI e), to the urban (A1citycarver) one, with a 360° campaign according to the importance of the model and of the media plan.Growing a strong relationship with the client, with the events’ agency and with the media team in order to perfectly communicate the events on the different owned channels and on the partners' ones. Working for Audi Italia and taking part to pitches for new clients.For Audi, launching different models from the electric (e-tron), to the hybrid one (Q5 TFSI e), to the urban (A1citycarver) one, with a 360° campaign according to the importance of the model and of the media plan.Growing a strong relationship with the client, with the events’ agency and with the media team in order to perfectly communicate the events on the different owned channels and on the partners' ones.



Leo Burnett

• United States
• Advertising Services
• 700 & Above Employee

• Account executive

  • Jun 2015 - Mar 2019

  New business pitches: Pittarosso, Cosmoprof and McDonald’s.Clients: June-December 2015: Original Marines, Menarini, Rana, Kellogg’s and Pfizer. November 2015-March 2019: McDonald’s.Facilitation of the exchange of information between the agency and the client through different activities:- understanding the client requirements and briefing the creative team in order to develop the right campaign in terms of creativity, timing and budget; - building a trusted relationship with the client in order to have the possibility to eventually negotiate the timing and/or the budget; - keeping the agency team and the stakeholders involved on time; - handling costs and budget of every project; - developing a digital, social media and ATL competitive analysis, through different tools;- interacting with the McDonald’s Global Family Team for the family business projects;- supervising the intern working on the McDonald’s family business.



McDonald's

• United States
• Restaurants
• 700 & Above Employee

• Product Manager - Family Business

  • Jun 2017 - Oct 2018

  Managing the family business of the Company to meet the families’ needs working on the Happy Meal campaigns, the Birthday Parties Program, the well-being kids communication program (Happy Studio, Happy Reader, CGI and EU Pledge,…), the Families’ promotions, the National and LSM activities, the restaurant experience in the restaurants,… through: - analyzing and estimating the Happy Meal campaigns’ performances to identify the strongest ones to invest on; - developing the marketing plan with the CMO;- managing the budget; - collaborating with internal functions, with the Global Team, with the advertising agency and the media center to produce a good product;- involving the licensees and the restaurants for the correct outcome in the restaurants;- leading the Family development team with colleagues and licensees;- coordinating with the suppliers and the logistic company to guarantee the stock of every family business element in the McDonald’s storehouse;- gathering, evaluating and learning from ideas, opinions and suggestions of the colleagues and consumers;- inspiring and engaging colleagues and users of the product;- monitoring the competitors.



Photography for passion

• Founder & Ceo

  • Jun 2011 - May 2016

  Photoblog.www.photographyforpassion.blogspot.com Photoblog.www.photographyforpassion.blogspot.com



UniLeague

• Spectator Sports

• Council member

  • Oct 2012 - Dec 2015

  - responsible of the insurance’s practices of the players; - photographer during the events and the matches; - interviewer after the matches.www.unileague.it - responsible of the insurance’s practices of the players; - photographer during the events and the matches; - interviewer after the matches.www.unileague.it



Google

• United States
• Software Development
• 700 & Above Employee

• Marketing and Communication Consultant

  • May 2015 - Jul 2015

  Master Consultancy Project on creating a marketing and communication strategy for Google Play, driving engagement and transactions on it. The two goals of the project: - increase the paying users base (# persons that buy contents on the store), converting free users to paying users;- increase the average value per purchase.Phases of the project:1) Strategy recommendation based on the following: - On-line content market assessment - Competitive scenario - Competitor analysis - Play SWOT - Recommendation of top strategic verticals to penetrate/crack based on business potential2) Marketing plan aiming to double revenues in 1) : - Construct the business marketing plan to achieve goals defined in phase 1) - Develop the marketing strategies



Arredatutto.com

• Italy
• Internet Publishing
• 1 - 100 Employee

• Digital strategy specialist for the Korean market

  • Mar 2015 - Jun 2015

  - Digital Strategist - Content Producer: social media posts, Korean's blog posts, video script and video, during Salone del Mobile Diverse team of 10, including CEO & Founder - Digital Strategist - Content Producer: social media posts, Korean's blog posts, video script and video, during Salone del Mobile Diverse team of 10, including CEO & Founder



Occasional activities

• Occasional activities

  • Jan 2009 - Apr 2015

  - Introduction to Scotchlite, the new 3M retroreflection technology the during the Milan Design Week (from April 14th to 19th 2015)- Welcoming visitors and journalists at France Design during the Milan Design Week (from April 7th to 13th 2014), through the agency ListenEvents: accreditation, delivery kit press, explanations of the products exhibited in English and French. - Distribution of pamphlets for Enercom through the agency SpecialLab (from March 18th to 21th 2014) - Guests accreditation and introduction of the new Unicum during the presentation evening through the agency SpecialLab (March 6, 2014). - Promoter for the new Renault Clio through the agency HostessPro (from March 1th to 2th 2014) - Hostess at Ventisettebi during the fashion week in Milan (from February 19th to 18th 2014) - Promoter for Panasonic at Saturn through the agency Multi Time. (December 2012) - Distribution of pamphlets (flyers + free samples) for University Village and Mentos (May and November 2012) - PR for University Village (from February 2012 to June 2013) - PR and photographer for Catholic Tonight (March 2012) - Babysitting (from January to October 2011) - Tutoring (2009)



FIFS (Federazione Italiana Football Sala)

• Stage (area marketing e comunicazione)

  • Oct 2013 - Dec 2013

  Internship in the marketing and communication departments:- application of the marketing strategies to the reality of a sports federation;- development of a business plan with the marketing manager;- research of partnerships and sponsorship, institutional and territorial;- collaboration in the organization of the events / tournament;- promotion of the Federation, of the social activities, of the events,... on the SN;- draft of the press releases, in particular of the ones for the Colombia Worldwide Championship.



EMER srl

• Replacement of the general executive secretary

  • Sep 2010 - Oct 2010

  I've done activities as welcoming clients, management of the company's appointements, management of incoming/outcoming information with telephone calls, fax, e-mail,... with other companies and with clients. I've done activities as welcoming clients, management of the company's appointements, management of incoming/outcoming information with telephone calls, fax, e-mail,... with other companies and with clients.



Ecofast srl

• Activities of Secreteriat of sales and of the technical department

  • Jun 2010 - Jul 2010

  I've done activities as welcoming clients, management of the company's appointements, management of incoming/outcoming information with telephone calls, fax, e-mail,... with other companies and with clients. I've done activities as welcoming clients, management of the company's appointements, management of incoming/outcoming information with telephone calls, fax, e-mail,... with other companies and with clients.