Digital Marketing Supervisor

• Jan 2021 - Present

Senior Digital Program Manager

• Sep 2017 - Jan 2021

As Senior Digital Program Manager, I lead digital strategy with key clients from concept to execution, driving implementation across paid search (PPC), search engine optimization (SEO), display, email, social, content, mobile and website development. • Manage internal resource relationships to prioritize timelines and ensure project fulfillment.• Organize large amounts of multi-channel data into relevant and compelling takeaways for stakeholders. Summarize findings to capture key learnings and support clear and compelling recommendations. • Foster further integration of digital marketing at Crosby by championing online strategies and tactics within cross-functional agency teams (strategy, creative, media, copywriters). • Cultivate strong client relations by providing trusted, strategic counsel.

Marketing Manager

• Apr 2017 - Aug 2017

A marketing leader for a privately held real-estate services organization, developing and effectively executing marketing plans that deliver needed lead volume to support customer acquisition and retention goals.• Spearhead the marketing strategy and activation for a portfolio of 40+ communities in the DMV area • Deliver timely/accurate budgets and marketing performance reports to external and internal stakeholders that clearly explain program effectiveness, benchmarks and opportunities• Manage over $2MM per year in established marketing budget and media spend• Expert on the competitive marketplace and utilizing that knowledge to help in differentiate properties from competition• Cultivate and maintain strong, loyal relationships with all constituents— owners, team members, internal customers, and vendors

Digital Marketing Account Manager

• Nov 2013 - Apr 2017

Serves as the primary connection between the client and R2i. The DM Account Manager has an all-encompassing view of the business problem at hand and the various opportunities to create effective digital solutions. • Successful in managing high performing cross-functional teams while building and maintaining client relationships• Industry experience in Real Estate, IT, Education, and Healthcare • Manage over $1MM per year in client marketing budget and media spend • Develop digital strategies and drive implementation across SEO/SEM and social channels with defined KPI’s to articulate ROI with senior management and executive teams • Assist in the creation, design, and production of marketing materials• Oversee the build of analytics dashboards with multiple API integrations • Create SOW’s, prioritize timelines, write and implement multi-channel processes/workflows to ensure project fulfillment • Lead Generation experience

Digital Marketing Account Coordintator

• Sep 2012 - Nov 2013

• All-encompassing view of assigned clients industry and business problem at hand; assisted in creating effective digital solutions to compel traffic and increase conversions • Utilized Google Analytics to track and communicate appropriate trend data and metrics (GA certified September 2012) • Coordinated with online engineers to design and develop micro sties• Play a strategic and tactical role in the development of deliverables from site audits to campaign reporting

Market Research

• 2012 - 2013

• Collecting, evaluating and interpreting data, as well as preparing reports through in-depth telephone/mail interviews, online surveys, and focus groups• Assisting Research Managers with quantitative and qualitative projects • Creating and editing data graphics for client reports • Reviewing CATI programs, cross-tabulations and reports for accuracy • Collecting, evaluating and interpreting data, as well as preparing reports through in-depth telephone/mail interviews, online surveys, and focus groups• Assisting Research Managers with quantitative and qualitative projects • Creating and editing data graphics for client reports • Reviewing CATI programs, cross-tabulations and reports for accuracy

Graduated

• Aug 2008 - Jun 2012