Steph Cohen, MMR

Market VP Northeast - Provider & Hospital Solutions at PatientPoint®
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Contact Information
us****@****om
(386) 825-5501
Location
Cresskill, New Jersey, United States, JE
Languages
  • English Native or bilingual proficiency

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Bio

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Cody McLeish

Steph Cohen is dynamic and fearless team leader with a passion for people. She has a strong understanding the power of client relationships, building and delivering against customer needs while also anticipating additional strategic opportunities for their benefit. Steph values her employees, and their growth and always makes herself readily available for anything that is needed. An opportunity had opened up at PatientPoint within our Northeast territory and with Steph's guidance + support, I had applied and eventually landed the new role. Achieving this opportunity has allowed us to work much closer together, where I have been able to see how incredible of a leader she is. I strongly recommend anyone who is looking for a sales professional to consider Steph. I believe she will make a great addition to your team!

Lynne Nienhaus Polselli

Steph Cohen is never defined by the boundaries of her job description. She is of high value to her team by providing next action steps and overhauling the training program reducing turnover by more than 75%. Steph’s research, marketing and sales background makes her emails and presentations so articulate they hardly need a second draft. I recommend Steph to any dynamic individual contributor or managerial role...she will keep her colleagues laughing through all stages of the sales cycle!

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Experience

    • United States
    • Software Development
    • 400 - 500 Employee
    • Market VP Northeast - Provider & Hospital Solutions
      • Jan 2021 - Present

      PatientPoint actively assists physician offices & hospitals to improve their quality of care, decrease costs and enhance patient satisfaction with innovative digital patient engagement technology at every touchpoint through the patient journey. * Lead a team of 8 cross-functional individuals in the Northeast territory valued at over $33M in annual advertising revenue including outside & inside sales for net new business as well as client success managers for current business and field support staff to continuously grow additional accounts. We partner with small medical practices, large systems and regional hospitals to provide their high-quality digital patient education programs. * Extensive contact list in large health systems in the Northeast territory including Northwell Health, Jefferson Northeast and AtlantiCare. * Formally trained in the DISC personality assessment and Sales Funnel methodology for sales and leadership. * Consistently outperform given sales quotas averaging 118% for 2023. * Strategically review market opportunities in Salesforce and Tableau for client expansion in targeted specialties including Primary Care, Ophthalmology, Cardiology, Oncology and Gastroenterology. * All daily team activity is tracked in Salesforce. Manage the team KPIs with the manager dashboard. * Host daily and weekly meetings as well as continuous training sessions across team functions. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Regional Sales Manager - Northeast Physician Network
      • Oct 2017 - Oct 2019

      * Performance consistently over 100% to Quarterly Objective. As a determined multi-tasker I coached a team 11 sales reps in the Northeast Region. The group was strategically selling to health care providers by targeting, cold calling and networking to place high-quality, pharma sponsored patient education digital screens in doctor offices and hospitals. The screens are interactive with patients and staff and placed in exam rooms and waiting areas. * Completely overhauled the standard training program for both new hires and current sales reps with a refresher course. Sales rep turnover rate reduced by over 75% since the start of the new programs and the time to first sale reduced from 6 weeks to 2 weeks. In December of 2018 won an Achiever Award for redesigning the training programs... * Spearheaded a digital sponsorship deal for the Urology specialty worth $150K for the pilot program. * Teamed with pharmaceutical sponsors in 12 specialties including Women's Health, Neurology and Allergy. Show less

    • Client Success Manager / Co-Owner
      • Aug 2012 - Sep 2017

      In 2012, I turned my passion for healthy living, marketing and sales, into an indoor cycling studio. I love how I feel after a great workout and I wanted others to feel the same. Ride Revolution - a premier indoor cycling studio... • Voted best spin studio in Bergen County for 2015 & 2016 by 201 & Bergen Health & Life Magazines • Primary operator and co-owner of indoor cycling studio including client check-in & customer relations • Created market for indoor cycling in Bergen & Rockland County Regions • Opened over 3,000 new client accounts through prospecting and referrals • Direct and create all marketing, advertising and PR efforts • Partner with local vendors & charities • Manage a team of 13 instructors with rotating schedules • Designed customer front-end software for best outcomes, including client & prospect database Show less

    • United States
    • Software Development
    • 1 - 100 Employee
    • Regional Sales Manager - Northeast (SaaS)
      • Dec 2007 - Aug 2012

      Sold automated patient communication systems to medical practice doctors & administrators in the Northeast territory. Software (SaaS) & hardware products increased revenue by improving office efficiencies, decreasing no-shows and enhancing patient compliance. • Personally responsible for closing over $1M annual revenue to the top eight accounts including prestigious area hospitals such as Bronx Lebanon Hospital, Lenox Hill & Hackensack University Center. • Managed a large book of business in my region for almost 5 years. • Strengthened client relations through cross-sales and up-sales consistently. • Secured partnership with a lucrative EMR company, NextGen, for a Private Label deal. • Earned Employee of the Month twice in a four year period. • Worked all major industry trade shows. • Designed a comprehensive training program for new sales team employees. • Worked with marketing department for copywriting sales materials both paper and digital. • Organized & distributed reference accounts and competitive intelligence to company leaders. • Developed partnerships with resellers. Show less

    • United States
    • Software Development
    • 400 - 500 Employee
    • Patient Education Programs Director - New Jersey
      • Feb 2005 - Jan 2008

      Built relationships with medical practice decision makers through cold calls & in-person visits to strategically place HAN pharma sponsored print and digital patient education programs in offices and hospitals. Conversant in multiple specialties including primary care, women’s health, pediatrics & cardiology. Consistently met monthly quota with YTD totals over 108%. Marketing Built relationships with medical practice decision makers through cold calls & in-person visits to strategically place HAN pharma sponsored print and digital patient education programs in offices and hospitals. Conversant in multiple specialties including primary care, women’s health, pediatrics & cardiology. Consistently met monthly quota with YTD totals over 108%. Marketing

    • Marketing Specialist
      • Nov 2000 - Jan 2005

      Founded agency specializing in integrated marketing strategy, database segmentation, planning and execution of direct mail campaigns. Founded agency specializing in integrated marketing strategy, database segmentation, planning and execution of direct mail campaigns.

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Marketing Database Manager
      • Nov 1997 - Oct 2000

      Set the standard for creating a user-friendly marketing research database for marketing executives & brand managers. Saved the Information Process Management Department over 50K budgeted dollars per year with a newly designed tracking system for new, secured & outdated documents. Supported the field sales managers with standardized templates in 8 data sources based on regional business strategies. Set the standard for creating a user-friendly marketing research database for marketing executives & brand managers. Saved the Information Process Management Department over 50K budgeted dollars per year with a newly designed tracking system for new, secured & outdated documents. Supported the field sales managers with standardized templates in 8 data sources based on regional business strategies.

Education

  • Emory University - Goizueta Business School
    Bachelor of Science, Business Administration
  • University of Georgia - Terry College of Business
    MMR, Market Research & Consumer Behavior

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