Experience

ISDE

• Spain
• Education Administration Programs
• 1 - 100 Employee

• Visiting Professor

  • Jan 2021 - Present



Universidad de Montevideo

• Uruguay
• Higher Education
• 300 - 400 Employee

• Visiting Professor

  • Sep 2021 - Present

  Teanching branding, communications and digital strategy. Teanching branding, communications and digital strategy.



Atrápalo

• Spain
• Travel Arrangements
• 1 - 100 Employee

• Chief Communications Officer

  • Sep 2016 - Present

  I work on Atrapalo's brand and corporate identity, to transmit the purpose ​​of the company through a coherent and transversal omnichannel strategy. My team works on the architecture, soul and language of the brand and its proper implementation at the several interaction touchpoints. We define and optimize our approach to the audiences understanding the customer journey, and design communication and brand campaigns for the different targets: employees, media, social media, customers and prescribers. Our final aim is to develop a true, global and integrated corporate communication strategy, in order to build community, generate engagement and promote conversation and social trust around the brand.



Nuclio Digital School

• Spain
• Education Administration Programs
• 1 - 100 Employee

• Visiting Professor

  • Jan 2020 - Present

  Teaching Branding, Online Marketing and Creative Thinking at the Master of Digital Product Management. Teaching Branding, Online Marketing and Creative Thinking at the Master of Digital Product Management.



Baúl Weekend

• Founder and Organizer

  • Dec 2015 - Present

  Co Founder and Organizer of Baúl Weekend, a charity pop up store of second hand luxury goods donated by private individuals with 100% of benefits donated to a non-profit institution. By developing a strong and viral communication strategy, we reach a large audience and generate interest among local and national influencers. On the 1st edition the total amount of 56k went to Save The Children. On the 2nd edition more than 62k were donated to Proactiva Open Arms.On the 3rd edition, more than 48k went to Sonrisas de Bombay.On the 4th edition, more than 67k were donated to Arrels Fundació.



Patadon

• Spain
• IT Services and IT Consulting
• 1 - 100 Employee

• Partner

  • Mar 2016 - Aug 2020

  Patadon is the technological spin off of Depique, a national chain of multi-brand golf material stores. Depique has been leading the off-line Spanish market since 1997 and Patadon leads the business evolution to a SaaS model, as a marketplace solution for clubs and golf fields. Patadon is the technological spin off of Depique, a national chain of multi-brand golf material stores. Depique has been leading the off-line Spanish market since 1997 and Patadon leads the business evolution to a SaaS model, as a marketplace solution for clubs and golf fields.



LABORATORIO ECHEVARNE

• Spain
• Hospitals and Health Care
• 200 - 300 Employee

• CMO

  • Mar 2007 - Aug 2016

  Reporting directly to the CEO, my team worked to successfully build and disseminate the corporate image of the company and to communicate (online and offline strategy) the different divisions of Echevarne Group. Along with the Business Development area, we defined and created the strategy, content and marketing materials for the commercial network (B2B) and end customers (B2C). We also take care of the exterior signage, design and production of POS materials for the 45 local laboratories that compose our network among Spain, Andorra and Portugal.Competence and direct responsibility for: Strategic communication Definition, design and development of corporate image Internal and external communication Marketing Plan and BudgetDefinition, design and management of marketing materials and eventsCreation and management of digital content and corporate social networks



Universitat de Barcelona

• Spain
• Research Services
• 700 & Above Employee

• Account Executive

  • Oct 2006 - Mar 2007

  As Account Executive, I was in charge of designing, developing and performing Communication Plans for our clients. As Account Executive, I was in charge of designing, developing and performing Communication Plans for our clients.



Generalitat de Catalunya

• Spain
• Government Administration
• 700 & Above Employee

• Editor web

  • Sep 2004 - Oct 2006

  In 2004, a team of professionals from various fields joined the Citizen Service Office of the Catalan Government to participate in the definition and launch of the new website of the Catalan Government, introducing the idea of web 2.0, specially focused on improving the online communication channels with citizens and the development and integration of online procedures. In 2004, a team of professionals from various fields joined the Citizen Service Office of the Catalan Government to participate in the definition and launch of the new website of the Catalan Government, introducing the idea of web 2.0, specially focused on improving the online communication channels with citizens and the development and integration of online procedures.



Hospital de la Santa Creu i Sant Pau

• Spain
• Hospitals and Health Care
• 700 & Above Employee

• Communications Department

  • May 2002 - Jul 2004

  As a member of a multidisciplinary team, during my two years at Sant Pau Hospital I gained experience on designing, editing, creating content, dealing with press and media... which set my competence to work in the health sector.Being part of the organizing committee of the opening ceremony of the new hospital (Nou Sant Pau), I participated in developing the communication plan of the opening and move to the new hospital through both online and offline channels to reach the different audiences: staff, public institutions, social partners, media and patients.