Experience

JBM Packaging

• United States
• Packaging and Containers Manufacturing
• 1 - 100 Employee

• Director of Marketing

  • Nov 2022 - Present

  JBM Packaging provides eco-friendly, high-performing, flexible packaging solutions and contract packaging services, helping bring our customers’ ideas to life since 1985. Committed to helping customers build their brand through packaging, we continue to enhance our commitment to sustainability. Supporting responsible forest management, we have secured certifications through the Forest Stewardship Council® (FSC®) and the Sustainable Forestry Initiative®. Our Purpose is grounded in the belief that better solutions lead to better lives which, in turn, creates a better world. Balancing purpose and profit, we aspire to have our products and practices benefit our customers, team members, community, and the environment. Show less



LOTH, Inc

• United States
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Marketing Director

  • Dec 2019 - Dec 2022

  Lead a team of marketing professionals that serve as an in-house agency to support all marketing & communication needs for each brand within the LOTH portfolio. LOTH serves as the trusted commercial interior solution provider in the Cincinnati + Columbus markets. Lead a team of marketing professionals that serve as an in-house agency to support all marketing & communication needs for each brand within the LOTH portfolio. LOTH serves as the trusted commercial interior solution provider in the Cincinnati + Columbus markets.



Wiley University Services

• United States
• Education Management
• 400 - 500 Employee

• Associate Director of Customer Marketing

  • Nov 2018 - Dec 2019

  Improving lives through education by leading the team to impact customer success for a variety of B2C/B2B business units. Focused on marketing automation & reputation management channels that evolve the customer experience journey from brand recognition through inquiry funneling with marketing automation channel development, lead nurturing strategy, and journey mapping implementation. Improving lives through education by leading the team to impact customer success for a variety of B2C/B2B business units. Focused on marketing automation & reputation management channels that evolve the customer experience journey from brand recognition through inquiry funneling with marketing automation channel development, lead nurturing strategy, and journey mapping implementation.



Union Institute & University

• United States
• Higher Education
• 100 - 200 Employee

• Director of Marketing

  • Dec 2015 - Nov 2018

  At Union I led an amazing, passionate team that managed all marketing, advertising, public relations, and event channels for the university nationwide across campuses. Union strives to provide degree pathways to offer individuals looking to further their education, and continuously build a sense of belonging for students and alumni. Union Institute & University is a non-profit, private university with locations in Ohio, Florida, and California. Accomplishments: -Completed a full brand relaunch project that was a finalist for the 2017 AMA Cincinnati Pinnacle Awards -Developed an in-house Marketing/Communications department structure build, process outline, policy guidelines, and project system -Managed design and development of new university website & both lead generation & programmatic microsites -Worked collectively with enrollment for prospective and current student events (in-person + virtual) -Launched successful campaigns for two new degree programs, and 2 accreditation achievement announcements that lead to a growth of 42% in lead generation Show less



F+W Media, Inc.

• United States
• Media Production
• 100 - 200 Employee

• Event Marketing Director

  • Nov 2013 - Dec 2015

  Established & managed a driven, creative team of individuals who developed successful marketing campaigns for 15+ brands within the for the Tea/Beverage, Weapons, Woodworking and Jewelry niche B2C/B2B industries. This team served as part of an in-house agency to consumer-hobbyist brands focused on education conferences, events & industry competitions. My team focused on annual campaign development for attendee audience build including brand website design/development planning & SEO content strategy, paid advertising media buys, year-round audience nurture email campaigns, organic & paid social strategy, and brand loyalty programs. Show less

• Event Marketing Manager

  • Jan 2012 - Nov 2013

  Responsible for defining, developing, and executing the marketing plan for various consumer-driven events by providing enthusiasts valuable content.



PLAN Event Details Management

• Cincinnati, Ohio Area

• Owner-Executive Director

  • Jan 2008 - Jan 2012

  Managed the development of the company through brand marketing and sales efforts, as well as overseeing event management and operations from the development stage of the planning process through execution. PLAN Event Details Management has successfully deployed event marketing & operations for award shows, festivals, corporate outings/meetings, fundraisers, conferences, races, as well as many social group and association events. In addition, marketing strategy development, and brand launch execution for a start-up niche industry beverage publication. Clients: Downtown Denver Partnership, Susan G. Komen, EventEssentials, Larimer Square, Tea Journey Magazine. Show less



AIS Media, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Coordinator

  • May 2006 - Nov 2008

  Effectively manage all in-house marketing initiatives including online advertising and promotions, public relations, as well as partner and corporate communications. I handle the research, development and distribution of two AIS Media e-newsletters. I also manage the planning, posting and distributing all press announcements for AIS Media's CEO. Effectively manage all in-house marketing initiatives including online advertising and promotions, public relations, as well as partner and corporate communications. I handle the research, development and distribution of two AIS Media e-newsletters. I also manage the planning, posting and distributing all press announcements for AIS Media's CEO.



Akron Zoo

• Marketing Communications Intern

  • May 2005 - Sep 2005

  Handled the research, planning, development and distribution of all marketing communications. Assisted with launch of new addition to the zoo including premiere events, community communications and media placement. Conducted a 30-day survey analysis of zoo members and non-members which led to an increase in zoo membership sign-up of 20 percent. Handled the research, planning, development and distribution of all marketing communications. Assisted with launch of new addition to the zoo including premiere events, community communications and media placement. Conducted a 30-day survey analysis of zoo members and non-members which led to an increase in zoo membership sign-up of 20 percent.