Experience

Berge Farrell International

• South Africa
• Design Services
• 1 - 100 Employee

• General Manager

  • Jul 2011 - Present

  Management of internal departments and functions:• Streamlining of internal processes and procedures to best deliver on client needs and objectives. This also to optimise agency resources.• Management and measurement of internal processes to ensure profitability. • Management of internal departments to ensure optimal performance to deliver on the monthly targets for the business – co-ordination and daily interaction with traffic (studio manager), client service team, creative directors, finance and directors.• Co-ordination and involvement of the Berge Farrell Strategy arm, to assist with brand plans, positioning documents and strategy consultation where necessary. Balance client needs with broader agency initiatives:• Annual review and cost negotiations with clients. • Retainer negotiations with clients. • Co-ordination and set up of client training where necessary i.e.: brief writing and process training.Reporting structure:• Reporting to the Directors on key performance areas of the business.



Berge Farrell International

• South Africa
• Design Services
• 1 - 100 Employee

• Client Service Director

  • Jan 2006 - Jan 2011

  Management of the team includes management of the following client base:• SAB Castle Lite, Castle, Miller Genuine Draft, Carling Black Label, Hansa, • Pick ‘n Pay PnP and No Name packaging conversion – direct involvement• Cadburys Chappies, Halls, Tempo, Question Bar, PS Bar• Mc Donald’s In-store• Tiger Brands Energade, Status deodorant, Tastic, Black Cat, Fattis & Monis• International Unilever Singapore, Unilever Italy, AlmaraiRoles and responsibilities:• Client service team management.• Quarterly and monthly forecasting, co-ordination of the teams to meet the monthly billings targets.• Identification and assistance in mining the current client base for business.• Support and co-ordination of account Management responsibilities for all of the above mentioned brands from development of communication plans to execution of all campaign elements.• Involvement in the clients marketing plans including strategic planning, media, creative design and production.• Client involvement to resolve agency / client issues and find resolution.• Working closely with client to understand their marketing needs.• Co-ordination and set up of client training where necessary i.e.: set up for brief writing, process training and change management workshops.Highlights:• Negotiation and set up of the remuneration model for the PnP packaging project 2007. 2 200 SKU’s designed and developed over an 18 month period. Models around people versus time developed and negotiated with client.• Development and implementation of systems to facilitate the work flow internally and with client. Lead the team that accomplished an average disking of 122 SKU’s per month with 4 reverts per SKU.• Strategic involvement with the International consultants that were given the task of assessing, segmenting and re-categorizing the existing SKU’s for PnP. 3 400 existing SKU’s where re-categorized according to the good, better, best model and new ranges developed.



Switch Brand

• South Africa
• Advertising Services
• 1 - 100 Employee

• Client Services Manager

  • Jan 2004 - Dec 2006

  Management of the following accounts, reporting directly to the managing director:• The Coca-Cola company• Mutual and Federal• City of Joburg• SABC• Softline• African Alliance• Investec• Brandhouse• Ford Motor CompanySwitch Branding and Design focused on diverse forms of branding ie: conferencing, identity design, corporate identity manuals, packaging and interior and architectureHighlight• Project team involvement for Madibas' 80th Birthday held at the SCC. • Project team involvement for Coca-Cola conferencing 900 people held in Mauritius.• Mining of current client base to achieve the highest monthly production turnover for the company: Coca-Cola and Ford Motor Company.



Harrison Human Bates

• Client Services Manager

  • Jan 2003 - Dec 2004

  Focus on above the line advertising. Television and radio campaigns, media placement and above the line strategy. Management of the following accounts:- EDS- Roche (Corenza C, Berroca, Supradyne, Rennies)- Exclusive Books- IMAX- Cardies Focus on above the line advertising. Television and radio campaigns, media placement and above the line strategy. Management of the following accounts:- EDS- Roche (Corenza C, Berroca, Supradyne, Rennies)- Exclusive Books- IMAX- Cardies



TBWA\Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Account Executive

  • Jan 2000 - Dec 2003

  Supportive role of above the line functions ie: maintaining status reports, assisting with Television Commercial shoots and media placement.Clients included- Spar Group / Tops- Beiersdorf (Nivea)- KZN Wildlife Supportive role of above the line functions ie: maintaining status reports, assisting with Television Commercial shoots and media placement.Clients included- Spar Group / Tops- Beiersdorf (Nivea)- KZN Wildlife