Cooper Waddell
Director Of Business Development at Newzoo- Claim this Profile
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Bio
Experience
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Newzoo
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Netherlands
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Computer Games
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1 - 100 Employee
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Director Of Business Development
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Jan 2022 - Jun 2023
• Sold software solutions (SaaS) delivering data insights into consumer engagement and monetization trends within the video game industry. • Used consultative selling approach to identify, scope, propose and deliver bespoke reporting solutions. These solutions often leveraged player engagement KPIs, title revenue, consumer awareness/purchase intent and influencer streaming trends. • Developed unique marketing strategies to reach untapped buying centers with new logos and existing client… Show more • Sold software solutions (SaaS) delivering data insights into consumer engagement and monetization trends within the video game industry. • Used consultative selling approach to identify, scope, propose and deliver bespoke reporting solutions. These solutions often leveraged player engagement KPIs, title revenue, consumer awareness/purchase intent and influencer streaming trends. • Developed unique marketing strategies to reach untapped buying centers with new logos and existing client portfolio. • Engaged with video game publishers, developers, hardware manufacturers, peripheral manufacturers, marketing agencies, venture capital firms, consumer technology companies, AI developers, Esports organizations, universities and consumer brands. Show less • Sold software solutions (SaaS) delivering data insights into consumer engagement and monetization trends within the video game industry. • Used consultative selling approach to identify, scope, propose and deliver bespoke reporting solutions. These solutions often leveraged player engagement KPIs, title revenue, consumer awareness/purchase intent and influencer streaming trends. • Developed unique marketing strategies to reach untapped buying centers with new logos and existing client… Show more • Sold software solutions (SaaS) delivering data insights into consumer engagement and monetization trends within the video game industry. • Used consultative selling approach to identify, scope, propose and deliver bespoke reporting solutions. These solutions often leveraged player engagement KPIs, title revenue, consumer awareness/purchase intent and influencer streaming trends. • Developed unique marketing strategies to reach untapped buying centers with new logos and existing client portfolio. • Engaged with video game publishers, developers, hardware manufacturers, peripheral manufacturers, marketing agencies, venture capital firms, consumer technology companies, AI developers, Esports organizations, universities and consumer brands. Show less
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The NPD Group
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United States
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Market Research
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700 & Above Employee
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Director of Business Development, Video Games
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Oct 2016 - Jan 2022
• Sold software solutions (SaaS) delivering unit sales, revenue, marketing spend and consumer insights data specific to the video game industry. • Leveraged consultative and relationship selling approaches to identify, scope, propose and deliver custom data insights and consulting to clients. Popular reporting needs included title forecasting, game evaluations, genre teardowns, surveys, focus groups and play-tests. • Led the conceptualization, go-to-market strategy and marketing campaigns… Show more • Sold software solutions (SaaS) delivering unit sales, revenue, marketing spend and consumer insights data specific to the video game industry. • Leveraged consultative and relationship selling approaches to identify, scope, propose and deliver custom data insights and consulting to clients. Popular reporting needs included title forecasting, game evaluations, genre teardowns, surveys, focus groups and play-tests. • Led the conceptualization, go-to-market strategy and marketing campaigns for 4 new product lines (Game Brand Tracker, Player Engagement Tracker, Quantitative & Qualitative Research). • Built deep client relationships with video game publishers, developers, hardware manufacturers, peripheral manufacturers, marketing agencies, venture capital firms, consumer technology companies, AI developers, Esports organizations, universities and consumer brands. • Exceeded Individual Sales Quota in 2017, 2018, 2019, 2020, 2021 (avg. of 123% attainment annually). • #1 Global Volume Producer (out of 40+ Reps) in 2017, 2018, 2019, 2020, 2021 (avg. of 125 closed contracts annually). • Top 5 Global Revenue Producer (out of 40+ Reps) in 2017, 2018, 2019, 2020, 2021 (avg. of $3.1 million in net-new revenue annually). Show less • Sold software solutions (SaaS) delivering unit sales, revenue, marketing spend and consumer insights data specific to the video game industry. • Leveraged consultative and relationship selling approaches to identify, scope, propose and deliver custom data insights and consulting to clients. Popular reporting needs included title forecasting, game evaluations, genre teardowns, surveys, focus groups and play-tests. • Led the conceptualization, go-to-market strategy and marketing campaigns… Show more • Sold software solutions (SaaS) delivering unit sales, revenue, marketing spend and consumer insights data specific to the video game industry. • Leveraged consultative and relationship selling approaches to identify, scope, propose and deliver custom data insights and consulting to clients. Popular reporting needs included title forecasting, game evaluations, genre teardowns, surveys, focus groups and play-tests. • Led the conceptualization, go-to-market strategy and marketing campaigns for 4 new product lines (Game Brand Tracker, Player Engagement Tracker, Quantitative & Qualitative Research). • Built deep client relationships with video game publishers, developers, hardware manufacturers, peripheral manufacturers, marketing agencies, venture capital firms, consumer technology companies, AI developers, Esports organizations, universities and consumer brands. • Exceeded Individual Sales Quota in 2017, 2018, 2019, 2020, 2021 (avg. of 123% attainment annually). • #1 Global Volume Producer (out of 40+ Reps) in 2017, 2018, 2019, 2020, 2021 (avg. of 125 closed contracts annually). • Top 5 Global Revenue Producer (out of 40+ Reps) in 2017, 2018, 2019, 2020, 2021 (avg. of $3.1 million in net-new revenue annually). Show less
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Electronic Entertainment Design and Research (EEDAR)
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Carlsbad, California, United States
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Manager of Business Development
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Jun 2013 - Sep 2016
• Developed strategic data partnerships that delivered unit sales (digital and physical), revenue (digital and physical), marketing spend and consumer insights data specific to the video game industry. • Leveraged consultative selling approaches to identify, scope, propose and deliver custom data insights and consulting to clients. Popular reporting needs included title forecasting, mock reviews, game evaluations and genre teardowns. • Built deep client relationships with video game… Show more • Developed strategic data partnerships that delivered unit sales (digital and physical), revenue (digital and physical), marketing spend and consumer insights data specific to the video game industry. • Leveraged consultative selling approaches to identify, scope, propose and deliver custom data insights and consulting to clients. Popular reporting needs included title forecasting, mock reviews, game evaluations and genre teardowns. • Built deep client relationships with video game publishers, developers, hardware manufacturers, peripheral manufacturers, marketing agencies, venture capital firms and consumer technology companies. • Exceeded Individual Sales Quota in 2014, 2015, 2016 (avg. of 107% attainment annually). Show less • Developed strategic data partnerships that delivered unit sales (digital and physical), revenue (digital and physical), marketing spend and consumer insights data specific to the video game industry. • Leveraged consultative selling approaches to identify, scope, propose and deliver custom data insights and consulting to clients. Popular reporting needs included title forecasting, mock reviews, game evaluations and genre teardowns. • Built deep client relationships with video game… Show more • Developed strategic data partnerships that delivered unit sales (digital and physical), revenue (digital and physical), marketing spend and consumer insights data specific to the video game industry. • Leveraged consultative selling approaches to identify, scope, propose and deliver custom data insights and consulting to clients. Popular reporting needs included title forecasting, mock reviews, game evaluations and genre teardowns. • Built deep client relationships with video game publishers, developers, hardware manufacturers, peripheral manufacturers, marketing agencies, venture capital firms and consumer technology companies. • Exceeded Individual Sales Quota in 2014, 2015, 2016 (avg. of 107% attainment annually). Show less
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Bankers Life
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United States
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Insurance
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700 & Above Employee
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Financial Advisor and Unit Field Trainer
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Jan 2012 - Jun 2013
• Provided financial planning services to individuals and local businesses with a focus on risk-aversion techniques and strategies. • Demonstrated expertise in insurance and financial products. Specialized in indexed universal life, health and annuity policies within the framework of the modern portfolio theory. • Trained and managed 74 local insurance representatives and their sales production within the annuity category. Personally conducted training sessions to educate representatives… Show more • Provided financial planning services to individuals and local businesses with a focus on risk-aversion techniques and strategies. • Demonstrated expertise in insurance and financial products. Specialized in indexed universal life, health and annuity policies within the framework of the modern portfolio theory. • Trained and managed 74 local insurance representatives and their sales production within the annuity category. Personally conducted training sessions to educate representatives on effective sales techniques and product knowledge and provided ongoing support and guidance to ensure representatives met or exceeded sales targets. • Exceeded Individual Sales Quota in 2012 (173% attainment) and on target to exceed quota in 2013. • #1 Annuity Asset Producer (out of 75 Reps) in 2012 for San Diego County. • #4 Insurance Premium Producer (out of 75 Reps) in 2012 for San Diego County. Show less • Provided financial planning services to individuals and local businesses with a focus on risk-aversion techniques and strategies. • Demonstrated expertise in insurance and financial products. Specialized in indexed universal life, health and annuity policies within the framework of the modern portfolio theory. • Trained and managed 74 local insurance representatives and their sales production within the annuity category. Personally conducted training sessions to educate representatives… Show more • Provided financial planning services to individuals and local businesses with a focus on risk-aversion techniques and strategies. • Demonstrated expertise in insurance and financial products. Specialized in indexed universal life, health and annuity policies within the framework of the modern portfolio theory. • Trained and managed 74 local insurance representatives and their sales production within the annuity category. Personally conducted training sessions to educate representatives on effective sales techniques and product knowledge and provided ongoing support and guidance to ensure representatives met or exceeded sales targets. • Exceeded Individual Sales Quota in 2012 (173% attainment) and on target to exceed quota in 2013. • #1 Annuity Asset Producer (out of 75 Reps) in 2012 for San Diego County. • #4 Insurance Premium Producer (out of 75 Reps) in 2012 for San Diego County. Show less
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Morgan Stanley
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United States
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Financial Services
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700 & Above Employee
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Financial Advisor
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Sep 2010 - Nov 2011
• Provided financial planning services leveraging low-risk investment vehicles to individual households and local businesses. • Specific focus on networking with individuals identified as preparing to retire or who recently retired from the armed forces. • Utilized consultative selling approach, providing personalized financial advice and solutions based on client needs. • Acquired Series 7 Securities Representative License. • Acquired Series 63 Securities Agent State Law… Show more • Provided financial planning services leveraging low-risk investment vehicles to individual households and local businesses. • Specific focus on networking with individuals identified as preparing to retire or who recently retired from the armed forces. • Utilized consultative selling approach, providing personalized financial advice and solutions based on client needs. • Acquired Series 7 Securities Representative License. • Acquired Series 63 Securities Agent State Law License. • Acquired California State Life and Health Insurance License. Show less • Provided financial planning services leveraging low-risk investment vehicles to individual households and local businesses. • Specific focus on networking with individuals identified as preparing to retire or who recently retired from the armed forces. • Utilized consultative selling approach, providing personalized financial advice and solutions based on client needs. • Acquired Series 7 Securities Representative License. • Acquired Series 63 Securities Agent State Law… Show more • Provided financial planning services leveraging low-risk investment vehicles to individual households and local businesses. • Specific focus on networking with individuals identified as preparing to retire or who recently retired from the armed forces. • Utilized consultative selling approach, providing personalized financial advice and solutions based on client needs. • Acquired Series 7 Securities Representative License. • Acquired Series 63 Securities Agent State Law License. • Acquired California State Life and Health Insurance License. Show less
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Education
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California Polytechnic State University-San Luis Obispo
Bachelor's degree, Business Finance