Experience

Sendhelper by PropertyGuru

• Singapore
• Software Development
• 1 - 100 Employee

• Marketing Manager

  • Dec 2022 - Present



KooBits

• Singapore
• E-Learning Providers
• 1 - 100 Employee

• Country Marketing Manager

  • Aug 2021 - Oct 2022

  Managed the paid performance marketing campaigns to acquire customers & drive revenue at scale for the Philippines market. This entails researching and adopting best practices for user acquisition, conversion optimization, A/B testing & streamlining of processes that helped to identify and scale high-converting campaigns across performance marketing channels. - Designed and executed a robust regional business development strategy, including market research, consumer behaviour & competitor analysis. - Developed and implemented strategic marketing plans that reflect a strong understanding of audience, market & their objectives. - Managed the marketing & communication budget, overseeing spend on all areas for the Philippines Market. - Overseen our marketing operations, leveraging our CRM, email automation & social tracking to gain meaningful insights that will help develop our strategies. - Outlined content for collateral, proposals, presentations, events, & other marketing activities, ensuring they align to our strategies. - Worked with media companies in the Philippines to publish advertorials & originated a plan to increase traffic. - Worked closely with the performance marketing team to increase the results of the performance marketing channels. - Developed full-funnel media plans including media mix, creative mix & audience segmentation based on business goals. - Handled the day-to-day tactical execution across channels including Paid Social, Search, and Display to drive user acquisition, engagement & retention at scale - Worked with Influencers and developed a strategy to gain traction from their followers. - Leveraged on reporting, analytics & trend tools to closely monitor performance throughout the funnel and optimise conversions daily - Working across teams to enhance conversion tracking, attribution model & marketing analytics capabilities - Integrated smart content in the emails and site pages to target people based on their lifecycle stage and location. Show less



HealthCert Education

• Australia
• Education Management
• 1 - 100 Employee

• Digital Marketing Specialist

  • Sep 2016 - Aug 2021

  I develop and implement the lead generation strategies and marketing automation for HealthCert Education (HCE), National Skin Cancer Centres (NSCC) and Skin Cancer Institute (SCI) through various channels. - Building email templates for various campaigns and A/B tested to optimise the results. - Including smart content in the emails and site pages to target people based on their lifecycle stage, location or device type. - Generating lead score to qualify contacts based on custom criteria like past email engagement and website interactions. - Creating workflows and automated emails based on the enrolment triggers. - Building wire frames for new pages/emails and implementing them with developers help. - Developing and managing pages, forms and calls-to-actions within the HubSpot and MailChimp platforms. - Setting up Facebook, Instagram, Google and LinkedIn ads to boost sales and achieve the monthly conversions. - Customising the reports dashboard in HubSpot & Google Analytics to analyse the key marketing campaign metrics. - Setting up webinars in GoToWebinar & Zoom. - Creating surveys to gather customer feedback. - Scheduling marketing Faxes and SMSes using web based broadcasting systems. - Setting up community platform for our alumni to collaborate and exchange knowledge. Show less



iSmart Communications Pte Ltd

• Singapore
• Advertising Services
• 1 - 100 Employee

• Associate Consultant

  • Jan 2014 - Aug 2016

  I managed timeline, budget and client relationships from pitch to monthly reporting for over 15 B2B clients that includes IBM (Singapore & Thailand), S&I Systems, NEC Asia Pacific, ASG Software, etc. - Created and managed pages, emails and blogs using HubSpot. - Developed content and strategy for clients on Facebook to increase awareness and build credibility. - Mind mapped and implemented SEM strategies to magnetise the traffic and generate quality leads. - Generated, analysed and presented reports as part of digital campaign optimisation process . - Managed timeline, budget and client relationships from pitch to monthly reporting. - Handled campaigns like Telemarketing and Events management to produce immediate results. Show less