Experience

TBWA\Ukraine

• Ukraine
• Advertising Services
• 1 - 100 Employee

• Client Service lead

  • Jan 2021 - Present

  Management of all ATL activities for McDonalds, from communication strategy development till advertising materials production (video, radio, digital, print, OOH, DOOH, POSM, etc). Participation in researches, study and analyze of the competitor’s activities. Management of creative materials dev and adaptation for Philips Ukraine. Tender proposals preparation. Management of all ATL activities for McDonalds, from communication strategy development till advertising materials production (video, radio, digital, print, OOH, DOOH, POSM, etc). Participation in researches, study and analyze of the competitor’s activities. Management of creative materials dev and adaptation for Philips Ukraine. Tender proposals preparation.



Programmatic Media Group

• Ukraine
• Advertising Services
• 1 - 100 Employee

• Client Service Director

  • Jan 2020 - Jan 2021

  Responsibilities: Full management of relationships and expectations for the clients of the agency: - Ensuring effective management of current projects of the agency and the development of clients in favor of increasing the agency’s business; - Development and implementation of integrated Digital projects (strategy, Media (channels: programmatic, facebook, instagram, google, native ad, etc), SMM, web production, creative production etc.); - Reports preparing, KPI's control (CPM, CPC, VTR, CTR, etc) - Management of a project team, responsibility for the effective work of team. - Development of a team of managers, providing conditions for the growth of key team managers; - Active participation in new business projects: preparing proposals, developing digital strategies, setting up project budgets, holding meetings with clients, briefing and debriefing, project presentation. Clients: Snack Production, Delta Medical, Vivat Trading (Kite), Bloome (Snow Panda) Show less



Advertising Avenue Agency (B4B Group)

• Kiev

• Client Service Director

  • Jul 2013 - Jan 2020

  Responsibilities: Managing of all agencies’ projects and processes, managing of Creative & BTL team, finance plan implementation, agency’s quality value growth. Key functions: - New Business development - Brand promotion strategy development. - Proposals preparing for positioning development, communication strategies, brand development strategies. - Marketing consulting of key clients. - Tender proposals preparation. - Agency operations. Results: Reorganization of the business processes of the agency, formation of an effective structure and recruitment of a professional team, finance figures growth in 45%, attraction and development of new business. Key clients: NOVUS, BIC, Lactalis, NIKE, PepsiCo, LENOVO, MOTO etc. Show less



Join UP! DMC to Ukraine

• Ukraine
• Travel Arrangements
• 1 - 100 Employee

• Head of Marketing

  • Mar 2012 - Apr 2013

  Marketing Communications management (B-to-b, b-to-c): - Development of marketing strategy, including Promotion strategy of Join UP! & key destinations. - PR campaigns. - Special events (Webinars, seminars, RoadShow, Workshop, exhibitions, etc.). - Communication support of key destinations. - Planning & implementation of co-promo programs using Media, BTL, Digital tools (with incoming companies & hotels). - Team management (4 employees). Results: Developed and implemented reorganization of marketing department in Join UP!. Developed positioning strategy for Join UP! as brand. Rebranding was done on October of 2012. In case of PR strategy some of the most important events were realized: Work Shop in UAE "Rasti Emiratno", DTCM Roadshow “Discover Dubai in Ukraine”, Roadshow “Grand Open Days. Winter Season 2013”, Roadshow “Grand Open Days. Summer Season 2013”, developed 2nd workshop “KOSmicheskoe uskorenie”. Show less



TWIGA Communication Group

• Russian Federation
• Advertising Services
• 1 - 100 Employee

• Client Service Director

  • Feb 2010 - Mar 2012

  Responsibilities: Managing of all agencies’ projects, managing of Creative & BTL team, finance plan implementation, agency’s quality value growth, PR of Communication Group in Ukraine. Key functions: - Brand promotion strategy development. - Proposals preparing for positioning development, communication strategies, brand development strategies. - Marketing consulting of key clients. - Tender proposals preparation. - Agency operations. Results: The best worker of the year in Communication group TWIGA (2011), finance figures growth in 40%, each of 3 tenders was won, 3 awards on Effie Awards Ukraine 2011, agency is in ТОP 10 of creative & effective agencies in Ukraine, 11 place in ranking “Agency of The Year”. Key clients: PZU Ukraine, Volia, Kraft Foods, Lactalis, Subaru, etc. Show less



Volia

• Ukraine
• Telecommunications
• 200 - 300 Employee

• leading expert in marketing communications

  • Feb 2009 - Feb 2010

  Responsibilities: Development and implementation control of marketing communications plan, marketing communications management of regional branches. Key functions: - Segmentation TA (clients’ behavior, motivation, etc.). - Communication strategies development (goals, key messages, communications channels). - Creative concepts. - Efficiency analysis of marketing communication channels. - Recommendation of media planning, up-sales support, etc. - Tender organization. Responsibilities: Development and implementation control of marketing communications plan, marketing communications management of regional branches. Key functions: - Segmentation TA (clients’ behavior, motivation, etc.). - Communication strategies development (goals, key messages, communications channels). - Creative concepts. - Efficiency analysis of marketing communication channels. - Recommendation of media planning, up-sales support, etc. - Tender organization.



TWIGA Communication Group

• Russian Federation
• Advertising Services
• 1 - 100 Employee

• Strategy planning director

  • Feb 2008 - Feb 2009

  Key functions: - Brand promotion strategy development. - Proposals preparing for positioning development, communication strategies, brand development strategies. - Tender proposals preparation. - Managing of creative team. Clients: OBI, TZMO (Bella, Happy, Senni), Subaru (Forester, Impreza),Unipharm, Delta Medical, bmi. Key functions: - Brand promotion strategy development. - Proposals preparing for positioning development, communication strategies, brand development strategies. - Tender proposals preparation. - Managing of creative team. Clients: OBI, TZMO (Bella, Happy, Senni), Subaru (Forester, Impreza),Unipharm, Delta Medical, bmi.



Inter-Telecom

• Ukraine

• Head of Marketing

  • Jul 2002 - Jul 2007

  Responsibilities: Marketing strategy development, realization and control. Key functions: - Pricing strategy and tactics. - Marketing research (segmentation, CRM, clients’ behavior, motivation). - Competitive analysis. - SWOT. - Monitoring of foreign telecommunication markets (Russia, USA). - Training of sales staff. - Promotion strategy and tactics , efficiency analysis. Results: Successful launch of CYFRA new brand (ADSL High speed Internet access): business plan preparing, positioning strategy, naming, brand identity, pricing, distribution, promotion. Show less