Experience

Bykea

• Pakistan
• IT Services and IT Consulting
• 200 - 300 Employee

• Marketing Director

  • Jan 2022 - Present

• Head Of Marketing

  • Oct 2020 - Present



Bank Alfalah Limited

• Pakistan
• Banking
• 700 & Above Employee

• Head of Contextual Marketing Bank Alfalah

  • Oct 2018 - Oct 2020

  - Spearhead Digital Customer Acquisition and Engagement strategy. - Spearhead Customer Data Strategy to execute hyper-segmented and personalized campaigns. - Lead customer retention and marketing automation for the Bank. - Governance of customer experience across digital platforms. - Scale customer acquisition to over 1 Million+ users. - Execute and optimize all customer acquisition and engagement campaigns. - Digital marketing for Alfa - Social media, Programmatic advertising, Google Display Network. - Collaborate with Digital Partners - Facebook and Google for campaign planning and cost/ result optimization. - Lead partnerships with digital players in the industry to leverage their data and build value for customers. Show less



foodpanda

• Singapore
• Internet Marketplace Platforms
• 700 & Above Employee

• Head Of Marketing

  • Feb 2017 - Sep 2018

  - Develop and implement a 360 degree marketing strategy for fooodpanda in Pakistan. - Planning, conceptualizing and managing mass-media ATL campaigns - TV, Radio, OOH. - Conceptualizing and managing BTL activities. - Marketing Channels optimization to accelerate orders. - Acquiring quality traffic from multiple platforms. - Strategise and lead customer retention and engagement campaigns. - Creative execution and media planning for all ATL campaigns. - Maximize customer retention and increase repeat purchase by customer cohort analysis & NPS analysis. - Brand Management and PR campaigns. - Develop and execute an aggressive digital customer acquisition strategy. - Forge partnerships that strengthen brand’s value proposition, acquire additional traffic – e.g. Banks, e-comm companies, FMCGs. Show less



bogo.pk

• Pakistan
• Entertainment
• 1 - 100 Employee

• Head Of Marketing

  • Mar 2015 - Feb 2017

  - Develop and execute a successful brand launch strategy for Bogo Pakistan - Forge partnerships for cross-promotions - Website optimization and design for ideal customer journey to optimize ROMI (return on marketing investment). - Lead the online and offline sales strategy for Bogo in Pakistan - Development & Implementation of cross-channel marketing and sales strategy, planning and budgets - Bench-marking cost per customer acquisition - Develop and execute a successful brand launch strategy for Bogo Pakistan - Forge partnerships for cross-promotions - Website optimization and design for ideal customer journey to optimize ROMI (return on marketing investment). - Lead the online and offline sales strategy for Bogo in Pakistan - Development & Implementation of cross-channel marketing and sales strategy, planning and budgets - Bench-marking cost per customer acquisition



Standard Chartered Bank

• United Kingdom
• Banking
• 700 & Above Employee

• Client Experience Manager, Middle East

  • Jul 2014 - Mar 2015

  Managing Consumer Research & Surveys Managing Marketing Communications Mapping Client Journey across marketing Channels Managing Consumer Research & Surveys Managing Marketing Communications Mapping Client Journey across marketing Channels



YOUGotaGift

• Saudi Arabia
• Technology, Information and Internet
• 100 - 200 Employee

• Marketing Manager

  • Sep 2012 - Jun 2014

  •Brand positioning for YouGotaGift – target audience mapping and customer segmentation. •Planning & implementation of digital marketing strategy including – PPC, SEM, SEO, Retargeting and Social media marketing budgeting USD 30,000. •Collateral development including viral videos, flyers, emailers, adverts etc. •Website optimization and design for ideal customer journey to optimize ROMI (return on marketing investment). •Benchmarking cost per customer acquisition, frequency of purchase & repeat business. •Conceptualizing and implementing customer retention and loyalty programs. •Exploring overseas markets for marketing and selling online gift cards. •Conceptualized and implemented outdoor and print media campaign of over USD 500,000. •Working closely with the PR team to identify and create newsworthy content. •Developing a social media strategy. •Identifying smart ways to reach the innovators, early adopters for the product. Key Achievements: •Successfully executed direct response marketing campaigns through google adwords & retargeting on display networks. •Conceptualized & executed two successful community engagement events on facebook leading to a record high engagement. •Successfully implemented international advertising campaigns leading to 25% increase in transactions month on month. •Launched an outdoor & radio advertising campaign for brand awareness across UAE. Show less



ACCA

• United Kingdom
• Accounting
• 700 & Above Employee

• Manager Marketing

  • Aug 2008 - Aug 2012

  Developed marketing strategy for ACCA and other accounting qualifications. Independently launched three products including: Cambridge Financial English Qualification, Foundations in Accountancy and Co-branded ACCA-UBL VISA debit card. Successfully handled end-to-end delivery of these projects involving field research, competitor analysis, sales forecast, launch planning and product positioning. Lead the branding, PR and promotions of over 9 high profile corporate events which were presided over by government officials and business tycoons. Managed print and electronic media campaigns worth PKR 2million. Conceptualized and organized a series of radio shows, business games, TV Talk shows and career fairs. Published ACCA’s Quarterly newsletter (Focus) in capacity of a co-editor and made it self-sustainable through sponsorship of over PKR1.3 million. Moderated and hosted over five ACCA events and corporate discussion forums. Conducted competitor intelligence and customer satisfaction research for feedback to marketing strategy. Launched and managed ACCA Pakistan’s facebook page which now has fan following of over 13,000. Developed content for ACCA’s website, brochures, posters and other promotional e-campaigns. Increased media visibility of ACCA by lobbying with prime media channels and developing new worthy content including articles and press briefings Ensured compliance to brand identity in all Communiqué. Show less



Standard Chartered Bank

• United Kingdom
• Banking
• 700 & Above Employee

• Business Planning Manager

  • Aug 2007 - Aug 2008

  Business Planning Manager -Standard Chartered Bank since August 2007 till August 2008 Developed sales strategy for cross-selling investment and insurance products in branches. Developed and cascaded sales targets for various banking products according to area profile of each branch. Trained 32 customer relationship officers on customer complaint management system. Trained 30 branch managers on cost and productivity management strategy. Conducted training sessions for front line staff about new banking products and services. Planned and organized events for priority customers in collaboration with corporate affairs team. Monitored cost and productivity management of branches to ensure profitability targets are met. Liaison between head offices and branches to prepare reports on process improvement and product development. Show less