Digital Marketing Team Lead

• Aug 2022 - Present

E-Commerce Operations & Digital Marketing

• Oct 2018 - Jul 2022

Duties and Responsibilities: 1. Generating sales in multiple stores using Facebook and PPC ads. 2. Testing variations of ads to determine the best performing. 3. Continuous monitoring of results and improvement of ads. 4. Reporting of results of all Facebook and PPC Campaigns. 5. Manage the strategy and setup of all campaigns. 6. I am creating some graphics for ads using different online tools. 7. Analyzing the competition is a helpful way of improving the campaign. By knowing what competitors are doing you can create ads that stand out. 8. Re-target customers to improve the ROI of the business. 9. Good knowledge of Shopify, Woocommerce, and WordPress. 10. Manage operations to ensure customer satisfaction. 11. Managing supply chains to ensure continuity and maintain margins. 12. Develop long and short-term strategies and tactics for growth. 13. Recruit, manage, and develop personnel to support business growth. 14. Improving and managing fulfillment operations. Show less

SEO Executive

• Aug 2017 - Sep 2018

Duties & Responsibilities: 1. Creating awareness about the company's brand using all SEO activities like organic, paid, social, etc. 2. Optimizing on-page activities like Meta Tag, Creation, Keyword Analysis, Google, Webmaster, etc. 3. Optimizing Off-page activities like Social bookmarking, Directory Submission, Forum, Posting, Blog Commenting, Articles submission, Link Building, Quora, Tumblr, etc. 4. Tracking, analyzing, and reporting, the performance of various client web pages using the Google Analytics tool. 5. Implementing digital marketing techniques as per the strategic plan formulated by managers. Show less