April McPherson

Marketing Coordinator & Executive Assistant at Campaign Inbox
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Contact Information
us****@****om
(386) 825-5501
Location
West Palm Beach, Florida, United States, US

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Credentials

  • Social Marketing Certification
    Hootsuite
    Jun, 2022
    - Nov, 2024
  • Content Marketing
    HubSpot Academy
    Jun, 2022
    - Nov, 2024

Experience

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Marketing Coordinator & Executive Assistant
      • Feb 2023 - Present

      As a Political Marketer at Campaign Inbox, I am part of a dynamic team dedicated to transforming outbound communication and marketing. My role lies at the intersection of political strategy, data analysis, and persuasive storytelling. At Campaign Inbox strive to help our clients win the fight for the inbox. We aim to prove that getting a user to hit the ‘subscribe’ button doesn’t have to be a hassle. We have a track record of success working with industry-leading brands, non-profits, issue advocacy groups, and political campaigns. Show less

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Marketing Coordinator
      • Aug 2022 - Mar 2023

      Working as Marketing and Events Manager in the West Palm Beach CRA I supported economic development goals for the city and Redevelopment Agency by planning and executing city-wide events, while also strengthening the economic viability within the city by building and maintaining good relationships with private businesses and public agencies. I focused on analyzing existing economic situations relative to business attraction and expansion and reviewing modern techniques for business attraction & retention among sensitive and controversial issues. While also being in charge of writing, editing, and publishing content to share on all company social media profiles and partner channels, including a city-wide monthly email campaign with over 50,000 recipients. Show less

    • Social Media Manager
      • Mar 2022 - Mar 2023

      The American Freedom Tour with President Donald J. Trump is a celebration of faith, family, unalienable rights and God-given American freedoms, providing educational events that promote freedom and conservative ideas to shape opinions and culture nationwide. The American Freedom Tour with President Donald J. Trump is a celebration of faith, family, unalienable rights and God-given American freedoms, providing educational events that promote freedom and conservative ideas to shape opinions and culture nationwide.

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Social Media Coordinator
      • 2021 - Jan 2023

      At StreetLaced I developing and curating engaging content to advertise and recap various events for social media platforms inducing Facebook, Twitter, & Instagram. I also served as the on-site event coordinator for Tampa Bay Buccaneers NFL events #BucsBeach events, with an average of 50,000 attendees per event & produced live social media content. At StreetLaced I developing and curating engaging content to advertise and recap various events for social media platforms inducing Facebook, Twitter, & Instagram. I also served as the on-site event coordinator for Tampa Bay Buccaneers NFL events #BucsBeach events, with an average of 50,000 attendees per event & produced live social media content.

    • United States
    • Real Estate
    • 200 - 300 Employee
    • Digital Marketing & Social Media Manager
      • Nov 2021 - Aug 2022

      As Digital Marketing Manager I was the go-to person for all design and execution of social media strategy across company Facebook, Linkedin, Instagram,& Youtube and well as for over 100 Relators. This included curating content, creating custom graphics, and actively contributing to the brand community by responding to direct messages, comments, and resharing tagged content. I also created launch custom curated email marketing campaigns using Mailchimp for 100+ advisors. As Digital Marketing Manager I was the go-to person for all design and execution of social media strategy across company Facebook, Linkedin, Instagram,& Youtube and well as for over 100 Relators. This included curating content, creating custom graphics, and actively contributing to the brand community by responding to direct messages, comments, and resharing tagged content. I also created launch custom curated email marketing campaigns using Mailchimp for 100+ advisors.

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Amazon Prime Student Campus Manager
      • Aug 2020 - Mar 2021

    • Real Estate
    • 200 - 300 Employee
    • Leasing Consultant
      • Jul 2018 - Mar 2020

Education

  • University of Tampa
    Master of Arts - MA, Social and Emerging Media
    2021 - 2022
  • Florida Atlantic University
    Bachelor of Arts - BA, Communication & Sociology
    2017 - 2020

Community

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