Associate Executive Director

• Jul 2023 - Present

Association Director

• Sep 2022 - Jun 2023

• Maintain a consultative relationship management approach with organizations ensuring clear understanding of the association’s goals and objectives. • Serve as the Executive Director and/or work with the Client Lead to identify opportunities and challenges to offer a proactive, consultative, and innovative approach to achieving and solving the organization’s needs. • Maintain YOY analysis to include organization’s financial performance and management fee profitability margin to ensure understanding of the financial position for both the association and account. • Review the profitability reports provided quarterly. Confirm hours worked are in line with internal estimation of hour allocation. • Manage addendums if scope of work changes during the term of the contract. • Manage and mentor staff assigned to the client, including providing feedback, reviewing performance, directing work, ensuring role clarity, delegating, and motivating. • Oversee the staff team development in association management skills and competencies to successfully perform their roles. • Report on and propose as needed, any industry trends that may impact the direction or success of organizations strategic initiatives. • Advise the Chairman, Executive Committee and The Board. • Oversee the planning, execution, and implementation of conference related events (annual and monthly). Show less

Director of Member Value and Experience

• Dec 2011 - Sep 2022

• Participate on the core leadership team of an international nonprofit professional association. This entails organizational visioning, leadership, and strategy as well as mentoring and management of all staff, including those not under my direct supervision. • Collaborate with other department heads to put the PPA vision into practice and regularly report activities to executive officers and Board of Directors. • Develop and direct membership recruitment and retention strategies. • Lead the strategy and daily work of a 10-person team, including the customer service department, to achieve the strategic goals of the organization. • Head up the creation of member-related events and experiences during our annual conference, including booth design collaboration, award program logistics and training, and member recognition. • Develop membership demographics dashboard, benefits analytics and member engagement reports for executive officers and Board of Directors. • Create and maintain a media influencer campaign introducing the organization to an untapped audience. • Transition the customer service department from outsourced to in-house, including metrics creation, training, call calibration and incentives. • Implement a high-value private online community for members and oversee its daily management. • Spearhead website development, including researching technical and experiential functionality, website analytics, budget, and project timelines. • Review, track, and measure on-going and programmatic member touchpoints and engagement to manage brand loyalty metrics and associated costs. • Provide strategic direction for the Government Affairs Department. Show less

Director of Membership, Events

• Dec 2008 - Dec 2011

Developed comprehensive 90-60-30 day marketing program for membership retention. Successfully raised retention rate by 17% year-to-date. • Created several new member multi-channel recruitment campaigns including print, telemarketing, email, and social media marketing. • Worked with volunteer leadership/advisory board to encourage new member recruitment and retention. • Successfully raised new member recruitment by 19% year-to-date. • Provided strategic direction and financial planning of membership department as it relates to the association’s strategic goals. • Directed and motivated a six person staff to successfully achieve both personal and professional goals as they relate to the strategic goals of the organization. • Developed monthly dashboard analytics for membership and events. • Managed relationships with other departments to coordinate numerous membership activities, operational and budgetary issues, volunteers and task force activities, and to motivate and educate staff to participate in membership promotion and development. • Served as senior liaison to the Board of Advisors in relation to membership, content and programs. Show less

Sales Executive - Promotion

• Jun 2007 - Dec 2008

• Initiated contact, developed business relationship, negotiated and secured $3Million, 3-year contract for promotional products and e-commerce store for company’s only new Fortune 500 client account in 2008. • Maintained approximately 9 mid-high level print and promotional product accounts on a daily basis.• Successfully participated in corporate C-Level Marketing campaign securing appointments with and reviewing print spend of targeted Atlanta-based companies for the purpose of strategic sourcing. Show less

Account Manager - Promotion

• Nov 2006 - Jun 2007

• Acted as liaison between Account Executive and internal departments and vendors monitoring and scheduling production and delivery of print and promotional product orders for Fortune 500 clients.• Communicated all production issues and progress to Clients.• Post-production review of order details including estimated vs. actual costs, special production details, outside purchases, commissions paid and invoice completion.

Director of Client and Employee Relations

• Jan 2006 - Nov 2006

• Hosted events and coordinated tours for Fortune 500 clients. • Completed travel reservations for C-Level senior management and clients.• Researched and selected corporate apparel negotiated pricing and managed ordering and inventory process for over 200 employees.• Established company e-store for employee purchase of corporate apparel and promotional products.• Worked directly with CMO to plan client seminars/programs to meet the marketing goals as set forth in the Corporate Strategic Plan. Show less