Experience

EQ - Entrepreneur Quarterly

• United States
• Media Production
• 1 - 100 Employee

• Owner

  • Jan 2019 - Present

  Greater St. Louis Area



Terra

• United States
• Advertising Services
• 1 - 100 Employee

• President

  • Jun 2013 - May 2021

  Manhattan, New York City www.LandT.co L&T.co is A Brand Publishing Company at the Heart of "Silicon Alley," NYC We turn companies into media companies by offering an agile content team who can help you compete online on every channel, every day. Our goal is to transform your company blog into an authoritative publication that makes an impact and draws an audience. We take all the intellectual capital tied up in your senior executives expertise and bring it to the page - whether that's on your… Show more www.LandT.co L&T.co is A Brand Publishing Company at the Heart of "Silicon Alley," NYC We turn companies into media companies by offering an agile content team who can help you compete online on every channel, every day. Our goal is to transform your company blog into an authoritative publication that makes an impact and draws an audience. We take all the intellectual capital tied up in your senior executives expertise and bring it to the page - whether that's on your website, in social networks, or part of another publication. We translate all of that thought leadership that naturally occurs every day at your company (albeit often internally and in your most passionate employees heads) into engaging marketing initiatives that help you to participate in the discussions taking place online every day. When you act like a publisher, people treat you like a publisher. Put simply, leading the intellectual conversation every day creates real internal momentum for your company and generates a measurable impact on sales initiatives and all your digital business metrics - not only boosting your online visibility but your industry authority and recognition among prospects too. Our team is made up of 2 founders, 5 editors and over 30 staff writers and our company is incubated at the Columbia University Startup Lab where we are enjoying a growing list of Inc5000 clients. Show less



Incisive Media

• United Kingdom
• Media Production
• 300 - 400 Employee

• Director, SearchEngineWatch.com

  • Dec 2009 - Jan 2013

  www.searchenginewatch.com Managed a leading search engine marketing news publication (1.4 million page views a month, ranked #12 AdAge on top 150 marketing blogs). Day-to-day, I managed and recruited over 90+ writers to grow the readership and build a strong community around the brand and was responsible for redesigning the website and executing an editorial strategy to develop audience engagement via search engines and social media.

• Search Marketing Specialist

  • Feb 2006 - Nov 2009

  Managing all aspects of search engine marketing for Incisive / VNU titles and consulting for online marketing strategies. Worked closely with the Director of Online to facilitate the shift of business priorities from traditional print to online. Provided extensive search marketing strategy & social media consultancy throughout the company, leading training courses to print & editorial teams to organize internal operations around a digital focus. Facilitated mobile & online video… Show more Managing all aspects of search engine marketing for Incisive / VNU titles and consulting for online marketing strategies. Worked closely with the Director of Online to facilitate the shift of business priorities from traditional print to online. Provided extensive search marketing strategy & social media consultancy throughout the company, leading training courses to print & editorial teams to organize internal operations around a digital focus. Facilitated mobile & online video initiatives. Led SEO strategy for internal content management system (CMS) of a B2B news network attracting 24 million page views a month.



Moblog UK Technology

• Search Marketing & Analytics Manager

  • Jul 2005 - Nov 2009

  Search Marketing & Analytics expertise, responsible for increasing traffic from search engines & client campaign reporting.



Cohack Ltd

• Cohack Ltd

  • Aug 2004 - Feb 2006

  Designing KPI reports for SEO, PPC and website traffic. Combining web analytics and pay-per-click data to get better insight into campaign management.



Optimize Search Engine Marketing Ltd

• Search Marketing Executive

  • Oct 2005 - Jan 2006

  Assisted development of sales and marketing strategy for search engine marketing services.



Burton Group

• IT Services and IT Consulting
• 1 - 100 Employee

• Operations Executive

  • Apr 2004 - May 2004

  Search engine marketing campaign management. ROI reporting and account management on Google, Espotting, and Overture. Setup and managed large pay-per-click marketing campaigns and implemented strategies through automated bid management tools.



JCAllen

• Search Engine Marketing consultant

  • Jul 2003 - Apr 2004

  Search engine marketing campaign project management and consultancy. Website usability and ROI reporting for a number of small businesses.



Gocom Media Ltd

• Search Manager

  • Aug 2001 - Jul 2003

  Search engine submission and optimisation, pay-per-click campaign management and email marketing. Optimised in-house iniatives like christmasideas2001.com and beatcongestion.co.uk for the search engines.