Experience

Rocky Mountain Cancer Centers

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Senior Marketing Specialist

  • Feb 2022 - Present

  Denver, Colorado, United States • Responsibilities include, but are not limited to; communications, advertising, branding, digital marketing, and community/practice events • Evaluate and establish marketing plan and strategy by conducting statistical analysis of current trends, assessing market potential, setting objectives, and planning & organizing promotional presentations • Generate advertising campaigns on TV, radio, social media, and Google • Reconstruct marketing strategy and key messaging statements by… Show more • Responsibilities include, but are not limited to; communications, advertising, branding, digital marketing, and community/practice events • Evaluate and establish marketing plan and strategy by conducting statistical analysis of current trends, assessing market potential, setting objectives, and planning & organizing promotional presentations • Generate advertising campaigns on TV, radio, social media, and Google • Reconstruct marketing strategy and key messaging statements by implementing ‘Team You’ branding concepts across the business • Oversee performance of Marketing Coordinator by providing guidance and support and identifying development needs

• Senior Marketing Coordinator

  • Dec 2020 - Feb 2022

  Denver, Colorado, United States • Developed social media content strategy, including creating graphics on Abode InDesign, facilitating videos, copywriting, and scheduling posts • Designed and wrote marketing materials including flyers, newsletters, business cards, letterheads, direct mail pieces, and social graphics • Managed website by developing webpages on both Wordpress and HubSpot and ensuring optimal performance and capacity • Coordinated sponsorships, volunteers, and giveaways at charity… Show more • Developed social media content strategy, including creating graphics on Abode InDesign, facilitating videos, copywriting, and scheduling posts • Designed and wrote marketing materials including flyers, newsletters, business cards, letterheads, direct mail pieces, and social graphics • Managed website by developing webpages on both Wordpress and HubSpot and ensuring optimal performance and capacity • Coordinated sponsorships, volunteers, and giveaways at charity events • Implemented a physician communications and public relations program • Improved patient experience and satisfaction by conducting market research studies and launching enhanced reputation management system • Utilized marketing tools such as Google Analytics, SEMrush, CMS, and CRM systems



Chegg Inc.

• United States
• Software Development
• 700 & Above Employee

• Digital Marketing Mentor

  • Oct 2020 - Present

  Support students as an advisor and counselor by meeting with them 1-on-1 in online video sessions to provide technical and professional help as they progress through their digital marketing curriculum and land their first industry job



Complex Sports & Entertainment

• United States
• Entertainment Providers
• 1 - 100 Employee

• Marketing Coordinator

  • Jan 2020 - May 2020

  Denver, Colorado, United States • Traveled to events across the country to facilitate Stadium Blitz race-day preparations, including managing registration, posting live social content, and coordinating media for Gronkowski brothers and other major partners • Created and optimized social content through Photoshop and copywriting to raise brand awareness, increase SEO rankings, and drive ROI • Managed online registration platform and brand website by updating event information, pricing structures, and sending email… Show more • Traveled to events across the country to facilitate Stadium Blitz race-day preparations, including managing registration, posting live social content, and coordinating media for Gronkowski brothers and other major partners • Created and optimized social content through Photoshop and copywriting to raise brand awareness, increase SEO rankings, and drive ROI • Managed online registration platform and brand website by updating event information, pricing structures, and sending email marketing campaigns • Engaged with social communities and fostered relationships with influencers to promote new events and create brand partnerships • Handled all customer service emails and messages on Facebook, Instagram, and Twitter • Gathered event data and metrics to build post-race reports and present to executive team Show less



Kimberly-Clark

• United States
• Manufacturing
• 700 & Above Employee

• Bilingual Social Media Manager

  • Aug 2016 - Nov 2019

  Neenah, Wisconsin • Managed engagement and interactivity with both English-speaking and Spanish-speaking audiences for numerous brands across social media platforms including Facebook, Twitter, Instagram, YouTube, and Pinterest • Contributed to the development and management of consumer service initiatives to ensure customers receive the most effective, integrated, and efficient experience throughout social and e-commerce platforms • Evaluated and developed online marketing and outreach strategies to… Show more • Managed engagement and interactivity with both English-speaking and Spanish-speaking audiences for numerous brands across social media platforms including Facebook, Twitter, Instagram, YouTube, and Pinterest • Contributed to the development and management of consumer service initiatives to ensure customers receive the most effective, integrated, and efficient experience throughout social and e-commerce platforms • Evaluated and developed online marketing and outreach strategies to increase competitive advantage, focusing on both target marketing and influencer marketing • Created and optimized social content to raise brand awareness, increase SEO rankings, and drive ROI • Monitored and managed agility and risk to ensure the company continues to remain strategically opportunistic • Utilized CRM system to interact with audiences, publish and maintain assets, capture meaningful insights from competitor brands, and analyze results of social efforts through reporting to enhance social media strategy and KPIs • Cultivated a strong community around the brands by proactively engaging with consumers and partaking in social industry trends • Provided professional support and assistance to worldwide counterparts in the development of brand-focused best practices Show less



Green Bay Gamblers

• United States
• Spectator Sports
• 1 - 100 Employee

• Community Relations & Gameday Specialist

  • Jun 2016 - Apr 2017

  Green Bay, Wisconsin • Developed and implemented community outreach events through social media, news releases, and game-day campaigns, including scheduling player appearances to enhance public relations • Coordinated and executed game-day events, consisting of managing on-site promotions and facilitating real-time interviews • Ideated and launched creative development opportunities to align with the brand and increase fan engagement



Diedrich Family Insurance

• United States
• Insurance
• 1 - 100 Employee

• Communications Consultant

  • May 2015 - Jul 2016

  Appleton, Wisconsin • Amplified Facebook reach and engagement by over 80,000% by strategically launching and promoting marketing campaigns • Developed a plan to ease functionality on virtual platforms and in turn increased customer impressions by 711% • Innovatively established a newsroom site and created content relevant to target audiences to help connect with consumers • Utilized bilingual skills to assist Hispanic clients with comprehension of new policies and changes to current policies



Associated Bank

• United States
• Financial Services
• 700 & Above Employee

• Public Relations Intern

  • May 2014 - Apr 2016

  Green Bay, Wisconsin • Leveraged 18,589,324 unique visitors and $171,979.12 in ad value from Turf Search news releases • Garnered 87,335,437 media impressions from Aaron Rodgers Winning Wallet news release • Developed and managed newsroom content including featured stories, news releases, and accolades to enhance virtual presence • Wrote articles published in Future Neenah Magazine and Alliance magazine