Bjorn Leigvold
Sr Director Global GTM and Demand Strategy at Pax8- Claim this Profile
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Bio
Mark Lardner
Bjorn provided many years of positive leadership within the organisation, supporting the business from a global perspective and working with teams across multiple countries. His ability to provide strategic insight across various industries was a great asset to the company. Bjorn helped the organisation achieve targets across revenue growth, share of wallet gain and retention in an ever-changing landscape.
Steph Bailey
Bjorn was my client at Western Union and was excellent at pushing us as an agency to consider the broader business impact of our proposals and services. His energy and creative flair made him a delight to work with and I wish him all the best in his next role.
Nasser Sahlool
I had the pleasure of working with Bjorn in his capacity as head of global segment marketing at Western Union. In that time I was consistently impressed by his vision of building a sustainable and best in class marketing organization. Bjorn built a talented international team and was always committed to aligning disparate stakeholders, both internal and eternal, on a global basis to realize that vision. Bjorn inspires loyalty and a desire to deliver through his openness, humility, humour and decency. I would work with Bjorn again in a heartbeat given the opportunity.
Mark Lardner
Bjorn provided many years of positive leadership within the organisation, supporting the business from a global perspective and working with teams across multiple countries. His ability to provide strategic insight across various industries was a great asset to the company. Bjorn helped the organisation achieve targets across revenue growth, share of wallet gain and retention in an ever-changing landscape.
Steph Bailey
Bjorn was my client at Western Union and was excellent at pushing us as an agency to consider the broader business impact of our proposals and services. His energy and creative flair made him a delight to work with and I wish him all the best in his next role.
Nasser Sahlool
I had the pleasure of working with Bjorn in his capacity as head of global segment marketing at Western Union. In that time I was consistently impressed by his vision of building a sustainable and best in class marketing organization. Bjorn built a talented international team and was always committed to aligning disparate stakeholders, both internal and eternal, on a global basis to realize that vision. Bjorn inspires loyalty and a desire to deliver through his openness, humility, humour and decency. I would work with Bjorn again in a heartbeat given the opportunity.
Mark Lardner
Bjorn provided many years of positive leadership within the organisation, supporting the business from a global perspective and working with teams across multiple countries. His ability to provide strategic insight across various industries was a great asset to the company. Bjorn helped the organisation achieve targets across revenue growth, share of wallet gain and retention in an ever-changing landscape.
Steph Bailey
Bjorn was my client at Western Union and was excellent at pushing us as an agency to consider the broader business impact of our proposals and services. His energy and creative flair made him a delight to work with and I wish him all the best in his next role.
Nasser Sahlool
I had the pleasure of working with Bjorn in his capacity as head of global segment marketing at Western Union. In that time I was consistently impressed by his vision of building a sustainable and best in class marketing organization. Bjorn built a talented international team and was always committed to aligning disparate stakeholders, both internal and eternal, on a global basis to realize that vision. Bjorn inspires loyalty and a desire to deliver through his openness, humility, humour and decency. I would work with Bjorn again in a heartbeat given the opportunity.
Mark Lardner
Bjorn provided many years of positive leadership within the organisation, supporting the business from a global perspective and working with teams across multiple countries. His ability to provide strategic insight across various industries was a great asset to the company. Bjorn helped the organisation achieve targets across revenue growth, share of wallet gain and retention in an ever-changing landscape.
Steph Bailey
Bjorn was my client at Western Union and was excellent at pushing us as an agency to consider the broader business impact of our proposals and services. His energy and creative flair made him a delight to work with and I wish him all the best in his next role.
Nasser Sahlool
I had the pleasure of working with Bjorn in his capacity as head of global segment marketing at Western Union. In that time I was consistently impressed by his vision of building a sustainable and best in class marketing organization. Bjorn built a talented international team and was always committed to aligning disparate stakeholders, both internal and eternal, on a global basis to realize that vision. Bjorn inspires loyalty and a desire to deliver through his openness, humility, humour and decency. I would work with Bjorn again in a heartbeat given the opportunity.
Experience
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Pax8
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Sr Director Global GTM and Demand Strategy
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Apr 2022 - Present
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Western Union
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United States
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Financial Services
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700 & Above Employee
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Head of Global Segment Marketing & Customer Experience
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Jul 2018 - Apr 2021
Led the global product marketing, segment and digital marketing teams for Western Union's B2B division, charged with providing alignment of marketing efforts between communications, segmentation, positioning, value proposition development, digital marketing and customer experience. Responsible for global revenue growth, share of wallet gain and retention through optimized end-to-end customer experiences across all touch points in the customer journey.
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Director CRM, Loyalty, Prepaid and Speedpay (B2B) Marketing - Consumer Money Transfer
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Jul 2015 - Jul 2018
Directed the strategy development and implementation of all consumer and business-to-business CRM, Loyalty, Retention and Prepaid marketing programs. Head of B2B payments (Speedpay) marketing. Directed the strategy and development of a full suite of segmented customer journeys through the entire customer life-cycle. Drove the implementation of new 3rd party rewards; Sourced and implemented a new marketing automation solution; Sourced and implemented a new B2B agency.
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Director CRM, Loyalty and Prepaid Marketing - Americas
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Jul 2012 - Jul 2015
Directed the rebuild of the customer relationship function and the development and implementation of a new global membership program at Western Union rooted in a unified customer experience. The global membership program has expanded to 42 countries. Developed and implemented integrated social and CRM initiatives across the Americas. Added global prepaid marketing responsibilities in December of 2012. Developed and implemented new packaging, merchandising, distribution channels and an integrated marketing plan for the launch of a new prepaid product. Directed the implementation of new card-partner agreements
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CenturyLink
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Sr Director, Marketing
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Jan 2008 - Jul 2012
Led the national strategy for brand awareness, marketing, company positioning & messaging across all business constituents - Aug 2011-July 2012. Directed the strategic, creative and tactical executions of all direct marketing, retail and alternate channel marketing for the english and multi-cultural segments. Drove the development of a new segmentation strategy for the consumer division; Directed the rebranding strategy for the internet division; Led the local marketing organization. Served as Interim Vice President of Marketing in 2009
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Wyndham Destinations
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United States
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Hospitality
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700 & Above Employee
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SVP Marketing
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Apr 2006 - Aug 2007
Responsible for marketing strategy development, direct and print marketing, brand advertising, inbound and outbound telemarketing, vendor management and customer relationship management for Wyndham Vacation Resorts Responsible for marketing strategy development, direct and print marketing, brand advertising, inbound and outbound telemarketing, vendor management and customer relationship management for Wyndham Vacation Resorts
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AT&T
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United States
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Telecommunications
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700 & Above Employee
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Director - Alternate Channel Sales
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Dec 2000 - May 2006
Directed all BellSouth Consumer telemarketing, direct and retail marketing and sales across 9 south-eastern states. P&L responsibility for a multi-million dollar revenue stream generated from telemarketing sales. Ran a global telemarketing operation concentrated in the Far East, Latin/South America and the Caribbean. From 2000-2003 led the development of BellSouth Consumer's annual strategic plan and quarterly business reviews Directed all BellSouth Consumer telemarketing, direct and retail marketing and sales across 9 south-eastern states. P&L responsibility for a multi-million dollar revenue stream generated from telemarketing sales. Ran a global telemarketing operation concentrated in the Far East, Latin/South America and the Caribbean. From 2000-2003 led the development of BellSouth Consumer's annual strategic plan and quarterly business reviews
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UPS
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United States
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Truck Transportation
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700 & Above Employee
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Director - Marketing Communications
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Mar 2000 - Dec 2000
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Ryder System, Inc.
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United States
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Transportation, Logistics, Supply Chain and Storage
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700 & Above Employee
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Director
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Mar 1998 - Mar 2000
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AT&T
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United States
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Telecommunications
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700 & Above Employee
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Group Marketing Manager
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1997 - 1998
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Associate
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1995 - 1997
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Ryder System, Inc.
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United States
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Transportation, Logistics, Supply Chain and Storage
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700 & Above Employee
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Consultant - Market Planning and Research
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1993 - 1995
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Education
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University of Strathclyde
Bachelor of Arts - BA, Honors Degree in Marketing and Economics
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