Experience

Bulu

• United States
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Director of Creative Services & Product Management

  • Dec 2018 - Aug 2019

  Oversaw in-house operations for a cross-functional creative team, managing account launch and execution for key brands, including Disney®, GNC and Crayola™. • Led Product Management teams during the execution of all monthly boxes for eight largest subscription box accounts. • Established a first-ever Product Sourcing Department where none existed to oversee domestic and international inventory sourcing and purchasing for all accounts. • Cultivated relationships and negotiated to sell… Show more Oversaw in-house operations for a cross-functional creative team, managing account launch and execution for key brands, including Disney®, GNC and Crayola™. • Led Product Management teams during the execution of all monthly boxes for eight largest subscription box accounts. • Established a first-ever Product Sourcing Department where none existed to oversee domestic and international inventory sourcing and purchasing for all accounts. • Cultivated relationships and negotiated to sell Bulu's first subscription program on a newly-launched subscription box platform "Subscribe with Amazon” (SwA). Show less Oversaw in-house operations for a cross-functional creative team, managing account launch and execution for key brands, including Disney®, GNC and Crayola™. • Led Product Management teams during the execution of all monthly boxes for eight largest subscription box accounts. • Established a first-ever Product Sourcing Department where none existed to oversee domestic and international inventory sourcing and purchasing for all accounts. • Cultivated relationships and negotiated to sell… Show more Oversaw in-house operations for a cross-functional creative team, managing account launch and execution for key brands, including Disney®, GNC and Crayola™. • Led Product Management teams during the execution of all monthly boxes for eight largest subscription box accounts. • Established a first-ever Product Sourcing Department where none existed to oversee domestic and international inventory sourcing and purchasing for all accounts. • Cultivated relationships and negotiated to sell Bulu's first subscription program on a newly-launched subscription box platform "Subscribe with Amazon” (SwA). Show less



The Maids International

• United States
• Consumer Services
• 1 - 100 Employee

• Creative Director

  • Sep 2014 - Dec 2018

  Overhauled and revitalized The Maids national branding efforts, including a partnership with P&G’s Mr. Clean® to drive brand awareness within a highly competitive and saturated market. • Led the execution of creative-to-launch platforms targeting new customers, resulting in significant sales growth and positive change in cleaning services utilization. • Coached franchise business owners to optimize local marketing efforts, resulting in increased marketing investments at the local level to… Show more Overhauled and revitalized The Maids national branding efforts, including a partnership with P&G’s Mr. Clean® to drive brand awareness within a highly competitive and saturated market. • Led the execution of creative-to-launch platforms targeting new customers, resulting in significant sales growth and positive change in cleaning services utilization. • Coached franchise business owners to optimize local marketing efforts, resulting in increased marketing investments at the local level to optimize branding and sales. • Played a key role in the launch of the first-ever home cleaning services on Amazon. Show less Overhauled and revitalized The Maids national branding efforts, including a partnership with P&G’s Mr. Clean® to drive brand awareness within a highly competitive and saturated market. • Led the execution of creative-to-launch platforms targeting new customers, resulting in significant sales growth and positive change in cleaning services utilization. • Coached franchise business owners to optimize local marketing efforts, resulting in increased marketing investments at the local level to… Show more Overhauled and revitalized The Maids national branding efforts, including a partnership with P&G’s Mr. Clean® to drive brand awareness within a highly competitive and saturated market. • Led the execution of creative-to-launch platforms targeting new customers, resulting in significant sales growth and positive change in cleaning services utilization. • Coached franchise business owners to optimize local marketing efforts, resulting in increased marketing investments at the local level to optimize branding and sales. • Played a key role in the launch of the first-ever home cleaning services on Amazon. Show less



Complete Nutrition Brands, LLC

• United States
• Wellness and Fitness Services
• 100 - 200 Employee

• Director of Branding and Creative Services

  • Sep 2004 - Jun 2014

  Served on a five-member team to manage the launch of Complete Nutrition from the ground-up within a highly competitive market. • Drove business development to expand the franchise to 150+ retail chains; earned recognition as one of the fastest growing US-based franchises. • Led brand development and management for exclusive product lines as well as for the first round of retail stores in 2004, achieving a 40% sales growth after first year. • Played a key role in product development and… Show more Served on a five-member team to manage the launch of Complete Nutrition from the ground-up within a highly competitive market. • Drove business development to expand the franchise to 150+ retail chains; earned recognition as one of the fastest growing US-based franchises. • Led brand development and management for exclusive product lines as well as for the first round of retail stores in 2004, achieving a 40% sales growth after first year. • Played a key role in product development and brand launch, including creative briefs, packaging, retail store planograms, and broadcast media, executing product-specific marketing tactics to achieve 80% of all company sales in first six months. Show less Served on a five-member team to manage the launch of Complete Nutrition from the ground-up within a highly competitive market. • Drove business development to expand the franchise to 150+ retail chains; earned recognition as one of the fastest growing US-based franchises. • Led brand development and management for exclusive product lines as well as for the first round of retail stores in 2004, achieving a 40% sales growth after first year. • Played a key role in product development and… Show more Served on a five-member team to manage the launch of Complete Nutrition from the ground-up within a highly competitive market. • Drove business development to expand the franchise to 150+ retail chains; earned recognition as one of the fastest growing US-based franchises. • Led brand development and management for exclusive product lines as well as for the first round of retail stores in 2004, achieving a 40% sales growth after first year. • Played a key role in product development and brand launch, including creative briefs, packaging, retail store planograms, and broadcast media, executing product-specific marketing tactics to achieve 80% of all company sales in first six months. Show less



Clark Creative Group

• Omaha, Nebraska

• Art Director

  • Aug 2003 - Sep 2004



James Howard Creative

• Lyndhurst, New Jersey

• Art Director

  • May 2001 - Aug 2003