Experience

Canasta Rosa

• Mexico
• Internet Publishing
• 1 - 100 Employee

• Chief Product Officer

  • Aug 2020 - Aug 2021

  As a CPO, I built the product & design team and implemented proper agile processes and product lifecycle workflows that established a customer-centered culture across all departments. I achieved this by: - Building the team from 0 to 9 talented product specialists. - Setting qualitative/quantitative product metrics achieving a customer NPS of 83%. - Deploying a marketplace that generated more than 175K+ orders with a GTV of $4.9M USD (during 2020). - Leading the product… Show more As a CPO, I built the product & design team and implemented proper agile processes and product lifecycle workflows that established a customer-centered culture across all departments. I achieved this by: - Building the team from 0 to 9 talented product specialists. - Setting qualitative/quantitative product metrics achieving a customer NPS of 83%. - Deploying a marketplace that generated more than 175K+ orders with a GTV of $4.9M USD (during 2020). - Leading the product design and UX/UI team. - Owning the roadmap and defining product vision for quarterly and 3 year term basis.

• Co-Founder

  • Aug 2017 - Aug 2021

  As a co-founder I brought Canasta Rosa's product vision from 0 to 1, launching an e-commerce ecosystem that raised $3.5M+ USD through "A series" and angel investment. Establishing a customer-centered culture and building agile technology/product teams that developed a marketplace and SaSS platforms based on a product that solved our 50k+ active customer base and company's complex needs. My main roles at Canasta Rosa were; - Chief Technology Officer. Owning the technology vision and… Show more As a co-founder I brought Canasta Rosa's product vision from 0 to 1, launching an e-commerce ecosystem that raised $3.5M+ USD through "A series" and angel investment. Establishing a customer-centered culture and building agile technology/product teams that developed a marketplace and SaSS platforms based on a product that solved our 50k+ active customer base and company's complex needs. My main roles at Canasta Rosa were; - Chief Technology Officer. Owning the technology vision and building talented agile teams. - Chief Product Officer. Owning the product vision roadmap, building specialized product teams and aligning the company's value proposal with product development. - Brand Development. Creating brand identity, conceptual and visual design direction and management.

• Chief Technology Officer

  • Oct 2017 - Sep 2020

  I designed and launched a proprietary e-commerce platform that powered a highly-growing multisided digital startup serving more than 18K+ active stores with a catalog of more than 120K+ active products. I achieved this by: - Building the tech team from 0 to 15 talented engineers. - Managing technical projects that raised "series A" funding and angel investing ($3.5M+). - Designing and maintaining a system that serves a 100K+ user base. - Launching a mobile app with 8K+… Show more I designed and launched a proprietary e-commerce platform that powered a highly-growing multisided digital startup serving more than 18K+ active stores with a catalog of more than 120K+ active products. I achieved this by: - Building the tech team from 0 to 15 talented engineers. - Managing technical projects that raised "series A" funding and angel investing ($3.5M+). - Designing and maintaining a system that serves a 100K+ user base. - Launching a mobile app with 8K+ installs on iOS and Android.



Be, Flowing Communication

• México

• Creative Director & Founder

  • May 2011 - May 2017

  I founded this design and technology studio specialized in online advertising, campaign conceptualization/implementation, and creation of interactive experiences for brand placement, successfully working with brands such as Coca-Cola, Samsung, Televisa and KiwiLimón. I achieved this by: - Creating the 1M+ user base recipe platform Kiwilimón. - Generating award winning creative concepts and ad campaigns (IAB prizes 2012, 2014, 2014). - Building and managing tech teams from 2 to… Show more I founded this design and technology studio specialized in online advertising, campaign conceptualization/implementation, and creation of interactive experiences for brand placement, successfully working with brands such as Coca-Cola, Samsung, Televisa and KiwiLimón. I achieved this by: - Creating the 1M+ user base recipe platform Kiwilimón. - Generating award winning creative concepts and ad campaigns (IAB prizes 2012, 2014, 2014). - Building and managing tech teams from 2 to 8 members. - Local and international pitching and project management. - Implementing full-stack development, design & motion graphics. Show less I founded this design and technology studio specialized in online advertising, campaign conceptualization/implementation, and creation of interactive experiences for brand placement, successfully working with brands such as Coca-Cola, Samsung, Televisa and KiwiLimón. I achieved this by: - Creating the 1M+ user base recipe platform Kiwilimón. - Generating award winning creative concepts and ad campaigns (IAB prizes 2012, 2014, 2014). - Building and managing tech teams from 2 to… Show more I founded this design and technology studio specialized in online advertising, campaign conceptualization/implementation, and creation of interactive experiences for brand placement, successfully working with brands such as Coca-Cola, Samsung, Televisa and KiwiLimón. I achieved this by: - Creating the 1M+ user base recipe platform Kiwilimón. - Generating award winning creative concepts and ad campaigns (IAB prizes 2012, 2014, 2014). - Building and managing tech teams from 2 to 8 members. - Local and international pitching and project management. - Implementing full-stack development, design & motion graphics. Show less



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• Digital Creative Supervisor

  • Mar 2009 - Apr 2011

  I generated and supervised creativity and tech implementation for digital advertising campaigns, driving concepts and ideas into production-ready deliverables. I worked for award winning campaigns for brands such as Coca-Cola (multiple brands), Kellogg´s (multiple brands), Samsung and The Home Depot. Some of my responsibilities were: - Gather, understand and align client, creative and technological requirements. - Define technologic stacks. - Creating and implementing… Show more I generated and supervised creativity and tech implementation for digital advertising campaigns, driving concepts and ideas into production-ready deliverables. I worked for award winning campaigns for brands such as Coca-Cola (multiple brands), Kellogg´s (multiple brands), Samsung and The Home Depot. Some of my responsibilities were: - Gather, understand and align client, creative and technological requirements. - Define technologic stacks. - Creating and implementing full-stack development, design & motion graphics. - Generating and defining creative concepts and communication. Show less I generated and supervised creativity and tech implementation for digital advertising campaigns, driving concepts and ideas into production-ready deliverables. I worked for award winning campaigns for brands such as Coca-Cola (multiple brands), Kellogg´s (multiple brands), Samsung and The Home Depot. Some of my responsibilities were: - Gather, understand and align client, creative and technological requirements. - Define technologic stacks. - Creating and implementing… Show more I generated and supervised creativity and tech implementation for digital advertising campaigns, driving concepts and ideas into production-ready deliverables. I worked for award winning campaigns for brands such as Coca-Cola (multiple brands), Kellogg´s (multiple brands), Samsung and The Home Depot. Some of my responsibilities were: - Gather, understand and align client, creative and technological requirements. - Define technologic stacks. - Creating and implementing full-stack development, design & motion graphics. - Generating and defining creative concepts and communication. Show less



Vértice Comunicación

• Mexico
• Advertising Services
• 1 - 100 Employee

• Full-stack Developer & Creative

  • 2007 - 2009

  I was in charge of the revisiting traditional media campaigns for worldwide brands and transform their creativity and message into digital-native engaging experiences. I built projects ranging from high-impact websites, mini-games and two-sided online communities for companies such as Honda, Acura, Ferrero Rocher and Maseca. Some of my responsibilities were: - Generate creative concepts based on campaign/product briefing. - Implement creatives as a full-stack developer. -… Show more I was in charge of the revisiting traditional media campaigns for worldwide brands and transform their creativity and message into digital-native engaging experiences. I built projects ranging from high-impact websites, mini-games and two-sided online communities for companies such as Honda, Acura, Ferrero Rocher and Maseca. Some of my responsibilities were: - Generate creative concepts based on campaign/product briefing. - Implement creatives as a full-stack developer. - Supervise project implementation on the development and design lifecycle phases. - Gather, understand and align creative and technological requirements. Show less I was in charge of the revisiting traditional media campaigns for worldwide brands and transform their creativity and message into digital-native engaging experiences. I built projects ranging from high-impact websites, mini-games and two-sided online communities for companies such as Honda, Acura, Ferrero Rocher and Maseca. Some of my responsibilities were: - Generate creative concepts based on campaign/product briefing. - Implement creatives as a full-stack developer. -… Show more I was in charge of the revisiting traditional media campaigns for worldwide brands and transform their creativity and message into digital-native engaging experiences. I built projects ranging from high-impact websites, mini-games and two-sided online communities for companies such as Honda, Acura, Ferrero Rocher and Maseca. Some of my responsibilities were: - Generate creative concepts based on campaign/product briefing. - Implement creatives as a full-stack developer. - Supervise project implementation on the development and design lifecycle phases. - Gather, understand and align creative and technological requirements. Show less



Atmosfera

• Mexico City Area, Mexico

• Full-stack Developer

  • Feb 2006 - Feb 2007

  As a full-stack developer I built custom CMS platforms for e-commerce websites and interactive experiences that were delivered via cd-roms, kiosks and other non-traditional media. Some of my responsibilities were: - Full-stack coding. - Drive projects from design to production. - Work closely with other developers and improve communication and understanding with graphic and motion designers. As a full-stack developer I built custom CMS platforms for e-commerce websites and interactive experiences that were delivered via cd-roms, kiosks and other non-traditional media. Some of my responsibilities were: - Full-stack coding. - Drive projects from design to production. - Work closely with other developers and improve communication and understanding with graphic and motion designers.



Adwebsys

• Mexico City Area, Mexico

• Web Designer

  • Nov 2004 - Aug 2005

  Adwebsys was a small web design and development boutique focused on developing Flash-based online stores and catalogs. My responsibilities were: - UX/UI design - Flash animation and motion graphics. - Design, implementation and management of mailing campaigns. Adwebsys was a small web design and development boutique focused on developing Flash-based online stores and catalogs. My responsibilities were: - UX/UI design - Flash animation and motion graphics. - Design, implementation and management of mailing campaigns.