Experience

Blueair

• Sweden
• Consumer Goods
• 1 - 100 Employee

• General Manager

  • Aug 2022 - Present

  Stockholm, Stockholm County, Sweden Restructured the organization to enable faster innovation and significant improvement of profitability. Led the development and launches of award winning air purifiers in 2023, with focus on USA, China and Japan markets. Redefined way of working between markets, innovation center (in Stockholm) and industrialization center (China) for faster, cheaper and higher quality product creation and commercialization process. Reported to the Unilever Water and Air Wellness Business leader



7&13 Consulting

• Netherlands
• Business Consulting and Services

• Independent Consultant

  • Mar 2020 - Jul 2022

  Amsterdam Area



Sabbatical Break

• 200 - 300 Employee

• On educational and personal development leave

  • Sep 2019 - Feb 2020

  Amsterdam Area, Netherlands



Philips

• Netherlands
• Hospitals and Health Care
• 700 & Above Employee

• General Manager Japan Philips Personal Health

  • 2017 - 2019

  Tokyo, Japan

• Head of Product and Marketing Management - Category Male Grooming

  • 2015 - 2017

  Amsterdam Area, Netherlands

• Strategy Execution Leader

  • 2013 - 2015

  Amsterdam Area, Netherlands

• Marketing & Strategy Leader, Business Group Coffee

  • 2012 - 2013

  Amsterdam Area, Netherlands

• Senior Marketing Director Business Group Coffee

  • 2011 - 2012

  Amsterdam Area, Netherlands

• Global Marketing Director Beverage Appliances

  • 2009 - 2011

  Amsterdam Area, Netherlands

• Marketing Director Asia - Category Male Gooming

  • 2007 - 2009

  Amsterdam Area, Netherlands

• Account Director B2B Lighting

  • Feb 2005 - 2007

  Paris Area, France



Ericsson

• Sweden
• Telecommunications
• 700 & Above Employee

• Product Manager & Line Manager

  • Jan 2000 - Dec 2003

  Johannesburg Area, South Africa