Experience

Steinbeis School of Management and Innovation

• Germany
• Higher Education
• 1 - 100 Employee

• Chief Marketing Officer

  • Oct 2021 - Present



UniStratego

• Germany
• Education Administration Programs

• Marketing and Business Consultant

  • Oct 2019 - Present

  Advising companies and Private Equity firms on Market-Entry strategy, Marketing, Brand Management, and Commercial planning and execution. Advising companies and Private Equity firms on Market-Entry strategy, Marketing, Brand Management, and Commercial planning and execution.



Career Partner GmbH (currently IU Group)

• Director International Business

  • Sep 2018 - Sep 2019

  Member of the Management Board reporting directly to the CEO. Full responsibility and oversight of the On-Campus Business Unit, its P&L and market objectives, and leading and developing the Marketing, Business Development, Sales and Operations teams.

• Director International Student Enrollment

  • Oct 2017 - Sep 2018

  Responsible for defining, leading and executing the International strategy aimed at increasing the revenue and business size generated by international student enrollment at our Higher Education Institutions in Europe.



Laureate Education, Inc.

• United States
• Higher Education
• 700 & Above Employee

• Sales Director Laureate Germany GmbH

  • Nov 2016 - Sep 2017

  Member of the Executive Committee. Responsible for achieving the Sales Objectives of all German operations in Berlin, Hamburg and North Rhine Westphalia. In charge of building a unified Sales Team, defining more efficient processes, and developing successful channel development strategies both on the local and international level.

• International Business Development Director

  • Apr 2014 - Nov 2016

  In charge of the Internationalization Strategy and International Business Development. Member of the Senior Management Team. Responsible for defining and executing the International Business Development strategy aimed at increasing the revenue and business size generated by international student enrollment and B2B education service agreements for all Laureate institutions in Spain and Portugal.

• Marketing Manager

  • Mar 2010 - Apr 2014

  In charge of Marketing and Strategy for Graduate Programs and previously responsible for Tech/Voc segment, national expansion, market research and online / offline advertising campaign development.



SOS Corporación Alimentaria S.A.

• Marketing Manager

  • 2007 - 2010

  Responsible for the worldwide strategic planning and global New Product Development projects for the brands owned by the group in the Rice category: SOS (www.arrozsos.es), Lassie (www.lassie.nl), Abu Bint and Adolphus Rice (www.amrice.com). In charge of coordinating with the local teams all marketing and new product development activities.

• International Product Manager

  • 2005 - 2007

  Definition and execution of local marketing plans for Western Europe, Latin America and Middle East.



Roche

• Switzerland
• Biotechnology Research
• 700 & Above Employee

• Product Manager

  • 2002 - 2004

  Responsible for the definition of the marketing strategies and establishing advertising and promotional activities for the Obesity and Diabetes brands. Responsible for the definition of the marketing strategies and establishing advertising and promotional activities for the Obesity and Diabetes brands.



Grupo Bimbo

• Food and Beverage Services
• 700 & Above Employee

• Brand Manager

  • 2000 - 2002

  In charge of strategic leadership and new product launch of the bakery brands Bimbo and Bontrigo. In charge of strategic leadership and new product launch of the bakery brands Bimbo and Bontrigo.



Quala

• Panama
• Food and Beverage Manufacturing
• 700 & Above Employee

• Brand Assistant

  • 1999 - 2000



Grupo Bimbo

• Food and Beverage Services
• 700 & Above Employee

• Marketing Intern

  • 1998 - 1998