Experience

Maddie's Fund

• United States
• Non-profit Organizations
• 1 - 100 Employee

• • Jul 2021 - Present

• • Feb 2016 - Present

• • Jan 2015 - Feb 2016

• • Feb 2014 - Jan 2015



Port of Oakland

• United States
• Transportation, Logistics, Supply Chain and Storage
• 200 - 300 Employee

• Aviation Marketing & Communications Representative

  • May 2013 - Nov 2013

  • Social media management • Website updates • Event planning & execution • Promotion planning & execution • Project & vendor management • Media relations/press releases • e-newsletter content writer • Social media management • Website updates • Event planning & execution • Promotion planning & execution • Project & vendor management • Media relations/press releases • e-newsletter content writer



Friends For Life Animal Shelter

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Communications Manager

  • Feb 2011 - Oct 2012

  Newly-created position responsible for all inbound and outbound marketing and communications for first LEED-certified green, No Kill animal shelter in Texas. Voice of organization on social media channels. Utilized analytics tools to measure ROI on social media and marketing campaign efforts. Wrote content for email blasts, e-newsletters, website, social media posts, promotional material, and weekly adoption ads (online & newspaper). Maintained email database, website and online applications. Created, produced and maintained inventory of collateral materials. Developed, executed and measured print & online marketing campaigns. Key accomplishments: • Collaborated with Executive Director and ad agency to plan, design and rollout new website (www.nokill1.org), resulting in 137% increase in visits, 222% increase in visit duration and 917% increase in pageviews in first 6 months. • Marketing automation: streamlined outdated application processes for adoptions, fosters and volunteers by adding online applications to website resulting in 85% increase in adoptions, 30% increase in fosters and 120% increase in volunteers within first year. • Planned, promoted and executed an average of 5 events/trade shows per month. • Increased Facebook followers more than 500% in 18 months. Show less



Rover Oaks Pet Resort

• Hospitality
• 1 - 100 Employee

• Dog Trainer

  • Jul 2010 - Feb 2011

  Trained dogs using positive reinforcement methods: Board & Train, Day Training, Puppy Kindergarten, Agility. Trained dogs using positive reinforcement methods: Board & Train, Day Training, Puppy Kindergarten, Agility.



Southwest Airlines

• Airlines and Aviation
• 700 & Above Employee

• • Nov 2006 - Oct 2009

  Interviewed, hired, trained, coached and managed field sales and marketing teamfor Houston District, overseeing Marketing Managers’ efforts in 6 states (Texas, Alabama, Oklahoma, Mississippi, Arkansas, Louisiana) and 17 markets. Created strategic district marketing plan for team to build the brand, increase revenues and meet overall department sales goals. Provided trainingopportunities and mentored team members for career advancement. Responsible for District budget --strategically allocated budget for each market and adjusted accordingly based on competitive and marketplace changes.Key accomplishments:• Successfully integrated team members from another district office after reorganization and built cohesive, high-performing team. Managed in-office and remote team members.• MIT (Manager In Training) Level II program graduate—highly selective leadership training program (30 employees company-wide selected to participate annually). Show less

• • May 1999 - Nov 2006

  Corporate Sales of SWABIZ, online corporate booking tool: Primary contact for 600+ SMB, Fortune 500 and State of California government accounts throughout sales cycle -- enrollment, activation, rollout of new product enhancements, training sessions, increased revenue goals and ongoing account management. Formed relationships with travel management companies and corporate travel managers in designated territories to enhance brand, increase revenue and market share, and create mutually beneficial agreements. Field Marketing: Developed annual strategic marketing plans, local promotional campaigns and community initiatives. Planned and executed internal employee and external customer appreciation events. Evaluated and secured promotional marketing opportunities with media partners in TV, radio, print and web to increase revenue and grow brand recognition. Managed local MLB, NFL and NBA team and media sports sponsorships. Served as public relations spokesperson for assigned markets. Wrote press releases and media alerts. Key accomplishments:• Managed 600+ corporate accounts and increased annual SWABIZ revenue 300% from $2.5m to $10m in one year.• Consistently exceeded biannual corporate sales account acquisition and revenue goals. Show less

• • Jul 1998 - May 1999

  Inside sales, administrative tasks, sales support for managers, event planning.

• • Apr 1994 - Jun 1998

  Provided “Positively Outrageous Service” to customers. Supervised airport ticketcounter and gate agents. Resolved customer service issues. Interviewed andtrained new agents. Gave quarterly and annual performance reviews.



Continental Airlines

• Airlines and Aviation
• 700 & Above Employee

• Airport Sales Agent

  • Feb 1993 - Mar 1994

  SFO Ticket Counter and Gate Agent duties. Checked in customers, booked airline reservations, sold tickets. SFO Ticket Counter and Gate Agent duties. Checked in customers, booked airline reservations, sold tickets.



Joseph Pedott Advertising & Marketing

• San Francisco, CA

• Marketing Representative

  • 1990 - 1991

  Media buys, market research, customer surveys, administrative tasks, customer service, media traffic contract fulfillment. Media buys, market research, customer surveys, administrative tasks, customer service, media traffic contract fulfillment.