Experience

Ismail Industries Limited

• Pakistan
• Food and Beverage Manufacturing
• 700 & Above Employee

• Regional Sales Manager

  • Jul 2021 - Present

  My 1st Year in Ismail Industries • #1 Region position secured • Successfully closed year 21'22 with +100% target achievement. • Effective transition of “PriceUp” Portfolio • Highest Growing Region Nationally How did we do it • Accomplished regional sales human resource objectives by recruiting, orienting, training, coaching, counseling, and disciplining employees in assigned roles. • Communicated clear and achievable job expectations by planning, monitoring, appraising, and reviewing, and employee enforcing policies and procedures. • Resolved problems in the system and faced by team, identified sales system/operation improvements, and implements change when necessary. • Designed and Implemented sales objectives in line with National objectives, forecasting, preparing annual budget and initiated corrective actions. • Expanded customer base where there was gap, built and maintained rapport with key all distributors and key customers. Repeat what we did in 21’22 Show less



National Foods Limited

• Pakistan
• Food and Beverage Manufacturing
• 700 & Above Employee

• • Jun 2018 - Nov 2019

• • Aug 2017 - May 2018

• • Feb 2017 - Jul 2017



Coca-Cola CCI

• Türkiye
• Food and Beverage Services
• 700 & Above Employee

• • Jan 2015 - Jan 2017

  • Currently leading a team of 12 members overseeing the Karachi region. • Revamped Modern Trade by shifting from fixed rental to Pay for performance. Increased point of interceptions from 45 to +110 and increase the visible share of segment.• Executed On-Premise portfolio with a value proposition approach. • Initiated a loyalty project on Marriage Halls in Karachi city only. Focusing on mix accounts which contribute to 50% volume of this segment, resulting increase in IC sales.• Catering to +35K point of interceptions in Karachi region through cold assets. • Custodian of Marketing budget for in store activation, merchandizing, incentives, promotions etc. Show less

• • Jan 2014 - Dec 2014

  • Responsible for management & asset utilization of the Cooler, Glass & Shell portfolio nationally• Implemented CDE (Cold Drink Equipment) strategies to deliver 25% of the total incremental sales volume • Developed first trade loyalty program for CCBPL, delivering healthy volume growth.• Implementing innovations in Cold Drink Equipment for consumer recruitment & enhance customer relationship• Developed first Route To Market model for implementation of Ice Boxes in Pakistan

• • Apr 2012 - Dec 2013

  • Designing & execution of promotional items• Designing & deployment of POS • In charge of Retail Activation (40k Nationally)• Developed & executed “Customized Activation Project”• Initiated and executed “Flag Ship Project”• Planning & execution of POSM drives• Manage DME of PKR 100 Million directly • Budget management • Coordination with all 7 territories regarding regional initiatives• Liaising & working closely with vendors• Innovate cost-effective POP for the local market along with vendor selection• Ensure proper stocks to implement the activities• Took part in building new VPO/Channel Segmentation:• Develop and execute OBPPC as per Segmentation for Cold & Ambient displays• Supervision of Customer Loyalty Program in coordination with relevant department Show less

• • Jan 2011 - Mar 2012

  • Ensure Plano-grams & maintain on-shelf presence to get desired merchandising standards• Executing activities as per planned calendar to meet annual targets & ensuring brand building activations• Follow up with sales team to ensure plans are met during sales team/trade contest/promotions• Check on monthly basis to ensure forecast accuracy versus plans & activities• Ensured proper stocks to implement the activities• Design/plan giveaways & promotional items for strengthening relationships• Monitoring of DME (direct marketing expense) • Retail outlets digital mapping • Conducted training of commercial teams before launches, in-store merchandising activities• Executed customer satisfaction surveys, retail audits & other activities for finding market gaps• Ensured market audits for company assets Show less

• • Feb 2010 - Jan 2011

  JD includes physical verification of all the Key Accounts and streamlining the newly shaped department. Further activities include:Making new key accounts by foreseeing the potential.Complaint resolution of major clients.Monitoring of Business Indicators/KBIs of Key Accounts.Educating sales staff about how to handle major clients.

• • Feb 2009 - Feb 2010

  Training and Development: Recruited as a Management Trainee Officer and going through a series of dynamic and extensive training sessions in all the departments, activities and interactions with clients.Current assignment includes physical verification of all the Key Accounts and streamlining the newly shaped department. Further activities include:Making new key accounts by foreseeing the potential.Complaint resolution of major clients.Monitoring of Business Indicators/KBIs of Key Accounts.Educating sales staff about how to handle major clients. Show less