Experience

Four Corners Group Private Limited

• Pakistan
• Market Research
• 1 - 100 Employee

• Deputy Manager - Consumer Insights

  • Aug 2023 - Present

  Karachi Division, Sindh, Pakistan • Design and execute research projects for clients in multiple sectors. Provide actionable insights to FMCG clients, aiding in informed decision-making based on primary data collected through fieldwork. Design research tools to gather and analyse data effectively, enhancing the quality and accuracy of research outcomes. • Lead and motivate a team of professionals, fostering a collaborative and high-performing work environment. • Contribute to business development efforts and company's… Show more • Design and execute research projects for clients in multiple sectors. Provide actionable insights to FMCG clients, aiding in informed decision-making based on primary data collected through fieldwork. Design research tools to gather and analyse data effectively, enhancing the quality and accuracy of research outcomes. • Lead and motivate a team of professionals, fostering a collaborative and high-performing work environment. • Contribute to business development efforts and company's growth. Manage multiple projects simultaneously, ensuring timely delivery and client satisfaction. • Conduct comprehensive data analysis, extracting meaningful patterns and trends to inform strategic recommendations. Compose impactful reports, communicating research findings to clients in a compelling manner. Create visually appealing dashboards to present data insights in an accessible and user-friendly format. • Employ various tools and methodologies, including: o Brand Health Tracking o Usage and Attitude o Product and Concept Testing o Price Sensitivity Measurement o Mystery Shopping o Penetration and Profiling o Market Segmentation o Brand Equity o Customer Satisfaction Show less



Ipsos

• France
• Market Research
• 700 & Above Employee

• Research Executive

  • Oct 2019 - Jun 2021

  Federal Capial &AJK, Pakistan • Working with local and global clientele including but not limited to: UN, WB, WHO, DFID, Bill and Melinda Gates Foundation, SBP, different ministries, and multiple local and global brands. • Business development by winning numerous projects by writing and bidding technical and financial proposals. • Working across multiple industries on different challenges including financial inclusion, Challenges faced by SMEs, Issues faced in education and health sectors in Pakistan. • Helping… Show more • Working with local and global clientele including but not limited to: UN, WB, WHO, DFID, Bill and Melinda Gates Foundation, SBP, different ministries, and multiple local and global brands. • Business development by winning numerous projects by writing and bidding technical and financial proposals. • Working across multiple industries on different challenges including financial inclusion, Challenges faced by SMEs, Issues faced in education and health sectors in Pakistan. • Helping brands to grow, assisting them via brand health tracking and consumer confidence index. Assessing the impacts of different campaigns on consumers. • Data analysis, generating customer insights and presenting them in the form of reports and dashboards. • Helping organizations in decision-making with the help of data collected via primary research. • Working with cross-functional teams and managing internal and external stakeholders. • Designing and implementing quantitative and qualitative research across different sectors, managing multiple projects at a time. Show less



HBL Microfinance Bank LTD

• Pakistan
• Banking
• 500 - 600 Employee

• Intern

  • Aug 2018 - Sep 2018

  Islāmābād, Pakistan • Assistance in collections and reimbursement of insurance amounts. • Managing the financial data shared by branches across the country. • Acquiring knowledge about the banking sector and the regulations of SBP. • Exposure of corporate culture, functioning of microfinance industry.