UX Website Analyst

• Jun 2021 - Present

Project Manager

• Oct 2019 - Apr 2020

• Led remote cross-functional teams to develop a report on usability guidelines and recommendations, design and implement a media-rich website and social media marketing strategy • Created project proposal, sitemap, and site structure outline for presentation to executives and other stakeholders • Defined deliverables for weekly sprints • Facilitated remote meetings and stand-ups • Advocated for the stakeholders' goals and users' needs while managing workflow and maintaining team focus throughout all stages of project development • Produced content documents for remote production of website implementation • Provided recommendations based on data from testing to develop wireframes and user flows Show less

Branding and UX/UI Specialist

• Apr 2019 - Aug 2019

• Worked remotely and on-site • Led the design vision of this tech start-up company for the launch of their B2B subscription-based mobile app • Collaborated on the redesign and UX/UI of mobile App • Leveraged customer insights to develop their brand identity • Developed messaging to address users pain points with the product value • Created style guide to help control branding within all marketing channels • Developed a React component to be used in their mobile app to track user channel data • Performed SQL queries and worked on creating data visualizations of the user data to show user base growth and trends • Mentored designers on print fundamentals of layout and production Show less

Branding and UX/UI Specialist

• Oct 2002 - Dec 2017

• Engaged directly with stakeholders to envision, plan, and execute a wide variety of B2B and B2C projects for print and web applications • Collaborated with stakeholders to develop branding and ad campaign strategies for a variety of businesses • Developed sitemaps, wireframes, and user interface designs for mobile and desktop websites • Performed front-end coding, design, and content edits directly in the content management interface as an admin Clients Included: New Roots Organics, 14/48 Theater Festival, The Fossatti Group, DMS Mortgage, Salinas Construction, 12th Tile, eco-ssentials, Levator Music, H&R Irrigation and Landscaping, Camp Inspire, and NewsWrights United Show less

Web Content Specialist

• Oct 2008 - Oct 2010

• Played an instrumental role in migrating static website into B2C subscription-based e-commerce website, in a remote compacity • Managed, created, and populated content for the front-end and back-end of the new site • Accurately and efficiently input all sensitive customer data before the initial launch • Performed QA and collaborated with the developer to identify and resolve any issues that arose • Created user wikis and documentation for future users • Developed branding, and print and web advertising campaigns Show less

Art Director & Designer

• Oct 2000 - Sep 2002

• Conceptualized and designed new products, e-commerce website, email campaigns, catalogs, tradeshow booths, direct mail, and other marketing materials for a new start-up B2B company • Directed photographers and freelance designers on product development directions • Developed content management system for visual assets, copy, products, and vendor specifications • Created SKU code system and database for products • Conceptualized and designed new products, e-commerce website, email campaigns, catalogs, tradeshow booths, direct mail, and other marketing materials for a new start-up B2B company • Directed photographers and freelance designers on product development directions • Developed content management system for visual assets, copy, products, and vendor specifications • Created SKU code system and database for products

Web Designer / Graphic Designer

• Sep 1998 - Sep 2000

• Responsible for user experience, information architecture, and the development of website designs for financial institutes and technology companies • Conceptualized and designed retail brand merchandising, catalogs, packaging, and other collateral • Directed photographers, illustrators, designers, and production staff • Developed efficient workflow processes and guidelines for fast-growing agency Clients Included: Telegen Displays, OnPoint Credit Union, Credit Union One, First Tech Credit Union, Fort Worth Credit Union, Matanuska Credit Union, Argos International, StockPot Soups, and Weber Retail Merchandising Show less

Art Director & Designer

• Sep 1996 - Jun 1998

• Developed concepts and directed designs for advertisements, posters, catalogs, websites, and trade show displays • Directed in-house photographers and production staff on project direction and production • Effectively multi-tasked and thrived in this fast-paced, deadline-driven service bureau Clients Included: Egghead Software, Union Bay Clothing, Lucks Food Decorating Company, Bardahl Oil, Boxlight, Mango Imports, Seattle Supersonics, BodySense, and US Micro • Developed concepts and directed designs for advertisements, posters, catalogs, websites, and trade show displays • Directed in-house photographers and production staff on project direction and production • Effectively multi-tasked and thrived in this fast-paced, deadline-driven service bureau Clients Included: Egghead Software, Union Bay Clothing, Lucks Food Decorating Company, Bardahl Oil, Boxlight, Mango Imports, Seattle Supersonics, BodySense, and US Micro

Art Director & Visual Designer

• Mar 1994 - Jun 1996

• Creative strategy, design, and management of projects ranging from advertising and direct mail campaigns to collateral materials for Fortune 500 company • Directed photoshoots, illustrators, and production work • Mentored Junior Designer and Production Artist in layout fundamentals and software applications • Coordinated production schedule and the distribution of projects • Aided in the estimation of project costs and implemented new processes to streamline the department • Managed library of photos, vendor logo files, and other physical visual assets Clients Included: Apple, Epson, HP, Logitech, NEC, TEXAS Instruments, U.S. Robotics, and Xerox Show less