Experience

Liiv Center

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Chief Digital Anthropologist

  • Jul 2021 - Present

  We are a nonprofit advancing how the world understands people and communities in the digital age by innovating digital anthropology. We focus on advancing education, innovating technology and building awareness on digital anthropology as a force for good across the public and private sector. We believe in a future where digital anthropologists compliment data scientists as a critical career of the future, with job opportunities, and the innovative ethical methods to blend human science and data science, at the speed and scale of digital life. We are currently running a four-year partnership with UNESCO to advance digital anthropology academic programs, methodologies, career opportunities, and awareness raising on its power to create a more ethical and equal society.



?What If! Innovation | Part of Accenture

• United Kingdom
• Business Consulting and Services
• 200 - 300 Employee

• Principal Director of Innovation & The Living Learning Lab

  • Sep 2019 - Jun 2021

  -Built and ran the Learning Lab, a team and offer designed to help major clients use digital anthropology and insight to better understand the people they serve and form a more empathetic relationship with them. -Headed up global innovation projects for What If and then Accenture, guiding teams and clients to find that perfect combination between new human problems in the world and an innovative solution that fuels meaningful impact.

• Lead Digital Anthropologist

  • Jun 2015 - Sep 2019

• Digital Anthropologist

  • Oct 2012 - Jun 2015



Kelton Global: Now Material

• United States
• Market Research
• 1 - 100 Employee

• Lead Digital Ethnographer

  • Dec 2009 - Oct 2012

  As the Lead Digital Ethnographer, I oversaw many of the social media strategy and online community projects at Kelton and created digital research spaces for clients including Pfizer, Target, Coca Cola, Best Buy and Bloomingdales. Prior to joining Kelton, I received my master’s degree in Online Communities from the USC Annenberg School for Communications. In this program I focused on researching the effects of online communications and micro-blogging on human interactions and relationships. I joined Kelton to incorporate this type of thinking into a netnographic research division, which became SmartCommunities.



Ovation LLC

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Affiliate Marketing/Ad Sales & PR

  • Jan 2009 - Dec 2009

  Composed and executed marketing and new media campaigns for national cable network Composed and executed marketing and new media campaigns for national cable network



Interpublic Emerging Media Lab

• Fellowship

  • Jun 2009 - Aug 2009

  Studied the impact and integration of new media technologies and trends in the marketing, advertising and public relations industries. Assisted IPG in empowering their clients with digital media insight and guidance Studied the impact and integration of new media technologies and trends in the marketing, advertising and public relations industries. Assisted IPG in empowering their clients with digital media insight and guidance



Schwartzman & Associates / ipressroom

• Assistant Account Executive

  • Jul 2007 - Dec 2008

  Participate in day-to-day client service and management at boutique social media agency. Participate in day-to-day client service and management at boutique social media agency.