Experience

DP+

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Copywriter

  • Nov 2004 - Present

  Write and produce print, broadcast and interactive marcom for full-service advertising agency. • Write long and short copy for B2B and B2C, including total campaign development, branding, headlines/taglines, direct mail, ads, brochures, billboards, websites, displays, new business proposals, case studies, radio and TV scripts. • Responsible for writing all B2C and B2B print collateral for the Comcast account. Other clients include JohnsonDiversey and the Michigan Economic Development Corporation. • Produce radio and TV spots. • Collect all product data and serve as informational resource for art directors and account executives. Show less



Nedd Worldwide Public Relations

• Senior Copywriter

  • Oct 2001 - Jun 2004

  Led creative department, developed public relations strategies and wrote all marcom for full-service public relations agency. • Wrote long and short copy for PR, B2B and B2C, including press releases, press kits, ads, direct mail, brochures, newsletters, annual reports, CEO letters, articles, case studies, interactive media, radio and TV scripts. • Clients included Detroit Public Schools, UNCF and the National Resource Center for Special Needs Adoption. • Wrote and directed fundraiser run-of-shows and authored talking points for Diahann Carroll, Civil Rights Activist Dr. Dorothy I. Height, Sidney Poitier, Oprah Winfrey, Marvin Winans and local news anchors. Show less



Randstad

• Netherlands
• Human Resources Services
• 700 & Above Employee

• Agent

  • Jul 2000 - Jun 2001

  Established area division of one of the world’s largest temporary and contract staffing organizations. • Served as HR liaison for more than 150 employers seeking creative talent. • Conducted portfolio reviews, interviews and testing to establish candidate pool. Established area division of one of the world’s largest temporary and contract staffing organizations. • Served as HR liaison for more than 150 employers seeking creative talent. • Conducted portfolio reviews, interviews and testing to establish candidate pool.



Cranbrook

• Public Relations Manager

  • Feb 2000 - Jul 2000

  Managed public relations and wrote communications for Academy of Art and Art Museum. • Developed and implemented public relations strategies yielding consistent press coverage. • Wrote, edited and supervised design and printing of Art Museum's newsletter What’s Next and Cranbrook Educational Community’s magazine Journal. Managed public relations and wrote communications for Academy of Art and Art Museum. • Developed and implemented public relations strategies yielding consistent press coverage. • Wrote, edited and supervised design and printing of Art Museum's newsletter What’s Next and Cranbrook Educational Community’s magazine Journal.



College for Creative Studies (CCS)

• Assistant Director of Admissions

  • Oct 1995 - Feb 2000

  • Created admissions recruitment plan, trained admissions counselors, presented at schools and colleges and served as key advisor on enrollment management team. • Conducted portfolio reviews, interviews and credit evaluations to determine acceptance status of 1/3 of applicants. • Created admissions recruitment plan, trained admissions counselors, presented at schools and colleges and served as key advisor on enrollment management team. • Conducted portfolio reviews, interviews and credit evaluations to determine acceptance status of 1/3 of applicants.



Marx Layne & Company

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Assistant Account Executive

  • Sep 1994 - Oct 1995

  Provided editorial and media relations support for account executives at full-service marketing and public relations agency. • Wrote and edited press releases, articles, profiles, query letters and collateral. • Established and maintained media relationships. • Intern 1992 Provided editorial and media relations support for account executives at full-service marketing and public relations agency. • Wrote and edited press releases, articles, profiles, query letters and collateral. • Established and maintained media relationships. • Intern 1992