Alex Franklin
Senior Account Director at Impact Marketing & Promotions- Claim this Profile
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Bio
Melissa Honig
I have had the pleasure of working with Alex during her time at Impact Marketing and Promotions over the past two years. Alex is a true professional. She does an excellent job delivering value for her clients. When Alex works on a campaign she explores all avenues to make sure that the messaging and target-ability is always spot on with her goals. One thing that always impresses me about Alex is her market knowledge which can be difficult when working across multiple markets. She is always aware of the latest market trends and always has a clear vision of her clients goals.
Michelle Montoya-Alicea
Alex has been a client of mine over the past year and has always been great to work with! She is friendly and outgoing and has a true passion for developing influencer marketing strategies. She pays attention to detail, ensuring consistent execution and delivery of her client’s marketing campaigns. She has the ability to work consistently and urgently in a fast pace world, with quick response time in getting back to you - always appreciated when on tight media deadlines! Her follow through on influencer feedback and relationship building when connecting with our on air staff was impressive as well. Alex is definitely an asset to any company she works for!
Melissa Honig
I have had the pleasure of working with Alex during her time at Impact Marketing and Promotions over the past two years. Alex is a true professional. She does an excellent job delivering value for her clients. When Alex works on a campaign she explores all avenues to make sure that the messaging and target-ability is always spot on with her goals. One thing that always impresses me about Alex is her market knowledge which can be difficult when working across multiple markets. She is always aware of the latest market trends and always has a clear vision of her clients goals.
Michelle Montoya-Alicea
Alex has been a client of mine over the past year and has always been great to work with! She is friendly and outgoing and has a true passion for developing influencer marketing strategies. She pays attention to detail, ensuring consistent execution and delivery of her client’s marketing campaigns. She has the ability to work consistently and urgently in a fast pace world, with quick response time in getting back to you - always appreciated when on tight media deadlines! Her follow through on influencer feedback and relationship building when connecting with our on air staff was impressive as well. Alex is definitely an asset to any company she works for!
Melissa Honig
I have had the pleasure of working with Alex during her time at Impact Marketing and Promotions over the past two years. Alex is a true professional. She does an excellent job delivering value for her clients. When Alex works on a campaign she explores all avenues to make sure that the messaging and target-ability is always spot on with her goals. One thing that always impresses me about Alex is her market knowledge which can be difficult when working across multiple markets. She is always aware of the latest market trends and always has a clear vision of her clients goals.
Michelle Montoya-Alicea
Alex has been a client of mine over the past year and has always been great to work with! She is friendly and outgoing and has a true passion for developing influencer marketing strategies. She pays attention to detail, ensuring consistent execution and delivery of her client’s marketing campaigns. She has the ability to work consistently and urgently in a fast pace world, with quick response time in getting back to you - always appreciated when on tight media deadlines! Her follow through on influencer feedback and relationship building when connecting with our on air staff was impressive as well. Alex is definitely an asset to any company she works for!
Melissa Honig
I have had the pleasure of working with Alex during her time at Impact Marketing and Promotions over the past two years. Alex is a true professional. She does an excellent job delivering value for her clients. When Alex works on a campaign she explores all avenues to make sure that the messaging and target-ability is always spot on with her goals. One thing that always impresses me about Alex is her market knowledge which can be difficult when working across multiple markets. She is always aware of the latest market trends and always has a clear vision of her clients goals.
Michelle Montoya-Alicea
Alex has been a client of mine over the past year and has always been great to work with! She is friendly and outgoing and has a true passion for developing influencer marketing strategies. She pays attention to detail, ensuring consistent execution and delivery of her client’s marketing campaigns. She has the ability to work consistently and urgently in a fast pace world, with quick response time in getting back to you - always appreciated when on tight media deadlines! Her follow through on influencer feedback and relationship building when connecting with our on air staff was impressive as well. Alex is definitely an asset to any company she works for!
Experience
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Impact Marketing & Promotions
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United States
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Advertising Services
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1 - 100 Employee
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Senior Account Director
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2007 - Present
• Responsible for training and overseeing marketing managers in various cities• Creation and maintenance of efficiency procedures, working closely with CFO in determining how overall company procedures and documents affect/work for departments• Close collaboration with the sales team, providing client insight and creative input during the pitch process• Manage designated high-profile clients and all aspects of their campaigns• Led a successful inaugural campaign garnering thousands of new customers in its first week for an online-based food delivery service client• Implemented an innovative cross-market campaign for the 2015 MLB playoffs• Company representative at sales presentations, industry events Show less
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Marketing Manager
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2000 - 2007
• Responsible for managing campaigns from inception to completion• Team leader for Discovery Networks, placing advertising and executing annual campaigns with budgets upwards of $2+ million• Researched, secured, and negotiated with hundreds of on-air influencers nationally per campaign• Oversaw performance of projects to ensure quality control• Produced and maintained client-exclusive websites housing campaign materials for review duringand post campaign
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Marketing Coordinator
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1997 - 2000
• Developed campaign procedures and templates in the company’s start-up phase• Executed one-on-one influencer training to prepare for campaign launch• Creation of campaign materials • Coordinated with outside vendors to obtain appropriate materials for project success• Reviewed and approved expenses against budgets• Gathered appropriate legal paperwork for accounting and prize/travel fulfillment
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Lyte Optronics
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Greater Los Angeles Area
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Customer Service Sales Support
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1994 - 1997
Manufacturer Manufacturer
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Lydekker & Partners, London
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London, United Kingdom
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Marketing Executive/Office Manager
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1992 - 1994
Direct marketing and advertising agency Direct marketing and advertising agency
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Education
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Queens, London
Business/Commerce, General
Community
