Experience

BLD Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Account Planner

  • Aug 2023 - Present

  Recently promoted to this new role that requires leading the agency in B2B research, strategic planning, and brand positioning for all clients while still serving as a senior account manager. In 2-1/2 years, my client responsibility has increased from serving three companies to seven that total $500K+ in revenue. In addition to the account management duties listed below, I now also contribute by researching and analyzing a wide range of market and audience information in detail, including industry outlooks/trends and target audience behaviors, beliefs, and demographic traits. Show less

• Senior Account Manager

  • Mar 2021 - Aug 2023

  Serve as a trusted strategic advisor and account manager for seven clients.Lead idea generation for and execution of digital and traditional tactics that support paid, owned, and earned media.Develop and implement integrated marketing campaigns and collaborate with agency teams to manage digital media, SEO/SEM, public relations, content marketing, website, and social media programs.Shape client marketing strategies by recognizing value propositions and aligning those with key messaging and creative platforms.Manage each client’s campaign timelines and revenue forecasting along with monthly KPI reporting and analysis of campaign activities that may span the entirety of the marketing funnel from awareness and demand generation to lead conversion. Show less



PNC

• United States
• Financial Services
• 700 & Above Employee

• Senior Marketing Specialist (Brand Strategy & Execution)

  • Jun 2017 - Mar 2021

  I was responsible for helping to lead and execute brand-building marketing activities with a focus on strategy development, evaluating advertising concepts, planning creative assets, and production/execution of tactics for television, web, social media, display, and online video channels. Specific duties: • I maintained daily contact with advertising agencies as we managed planning and execution of creative assets for traditional and digital channels (TV, Online Video, Display, Social Media, Print, Out-of-Home, and Direct Marketing) • I focused on target audience insights to ensure ads reached consumers in relevant and effective ways. • Assessed messaging strategies and visual approaches prior to production of advertisements. • Working together with media teams, I helped evaluate success of advertising to inform future initiatives. • Established and maintained relationships internally and externally, which included building alliances with line-of-business marketing partners, corporate communications teams, legal & compliance reviewers, data & analytics specialists, as well as agency account managers and media partners. • Served as a brand & creative consultant for colleagues within the PNC Marketing Centers of Excellence. Show less



Zoltun Design

• United States
• Graphic Design
• 1 - 100 Employee

• Account Executive

  • Sep 2013 - Jun 2017

  Led more than 20 client accounts, building and maintaining relationships while delivering marketing, design, and web solutions. Progressively added new clients to my roster over the course of 3+ years. Highlights: • Responsible for account management and start-to-finish project management for Zoltun's web design, digital, print, and tradeshow projects. • Define project scopes & budgets, identify objectives, establish timelines, and dictate assignments to design staff. • Spearhead new initiatives in email marketing and social media for Zoltun. • Fully managed the creation of the new zoltun.com using web design & development vendors. Some clients include: ZOLL Medical Corporation Calgon Carbon Eaton Perryman Company Berry Metal Company Philips Respironics ALCOA Pietragallo Gordon Alfano Bosick & Raspanti, LLP University of Pittsburgh School of Dental Medicine SPX FLOW, Inc. Bolttech Mannings First National Bank (of Pennsylvania) University of Pittsburgh Innovation Institute Highmark MECCO Tucker Arensberg Attorneys Lenape Language Project The Gildea Group / Pipeline Systems, Inc. South Hills Brewing Supply E.A. Fischione Instruments Wilson Growth Partners, LLC Show less



GNC

• United States
• Retail
• 700 & Above Employee

• In-Store Marketing Specialist

  • Jan 2013 - Sep 2013

  Supported in-store marketing manager and marketing communications specialists to manage entire in-store campaign process. Specific duties: • Work with and provide direction to the creative team while also aiding in communications to senior management. • Collaborate daily with team of 15+ merchandising managers to plan in-store large-format signage. • Use bird’s-eye view spreadsheets to design visual floor plans. • Create merchandising update store communication documents using Adobe Creative Suite. • Assist with setting up and directing photo shoots. Show less



Brunner

• Advertising Services
• 100 - 200 Employee

• Assistant Account Manager

  • Jun 2012 - Dec 2012

  Assist multiple account managers in maintaining productive relationships with clients such as STERIS, Philips Respironics, Highmark, Knouse Foods, and WesBanco. • Supported two account managers in managing client relationships, coordinating projects, and performing strategic research. • Clients included Highmark, Philips Respironics, Musselman’s/Lucky Leaf, STERIS, WesBanco, and United Concordia. • In the account manager’s absence, managed day-to-day relationship with STERIS and monitored progress of projects. • Developed creative briefs and project modification forms to communicate project concept, strategy and directives. • Participated in business development meeting with management team to contribute information about a potential client’s brand. Show less



F.N.B. Corporation

• United States
• Financial Services
• 700 & Above Employee

• Part-Time Teller (While Full-Time Graduate Student)

  • Dec 2011 - Jun 2012

  Developed and maintained positive customer relationships while processing daily banking transactions. • Responsible for balancing cash drawers and processing proof work. • Promoted and sold financial products and services. • Referred customers to the bank’s investment and insurance partners when appropriate. Developed and maintained positive customer relationships while processing daily banking transactions. • Responsible for balancing cash drawers and processing proof work. • Promoted and sold financial products and services. • Referred customers to the bank’s investment and insurance partners when appropriate.



WernerCo.

• United States
• Manufacturing
• 700 & Above Employee

• Lead Graphic Designer

  • Oct 2007 - Aug 2011

  Created in-store signage, print ads, catalogs, bilingual packaging, and other marketing materials to support the Werner brand and stores such as The Home Depot, Lowe’s, Sherwin-Williams, and Menards. • Worked within multiple channels (pro, hardware, paint, big-box retail) and ladder brands such as Werner, Green Bull, Keller, and Stanley. • Designed packaging and support materials for the global launch of the Werner brand into Latin America, Canada, Asia, and Australia, all in the span of 3 years. • Led all catalog projects, which included internal collaboration, design, photography, copywriting, proofing, and file preparation. • Collaborated with product managers, engineers, advertising agencies, and print vendors on a daily basis. • Directed the development of web banners and other graphics for the Werner website re-launch. Show less



F.N.B. Corporation

• United States
• Financial Services
• 700 & Above Employee

• Marketing Services Coordinator

  • Jan 2006 - Sep 2007

  Developed all in-house advertising, marketing, and promotional print communications for the corporation and its subsidiaries. • Working with all levels of management, coordinated projects such as custom ads, weekly newsletters, and marketing collateral. • Directed community advertising for 150+ bank offices. Designed over 100 ads per year. Managed each community group’s account. • Evaluated community advertising procedures, and then instituted new forms and guidelines to streamline the process. • Organized and designed the corporation’s weekly electronic newsletter. Introduced a new, modern look. Show less