Experience

Scalable Growth

• United States
• Technology, Information and Media
• 1 - 100 Employee

• Scalable Growth | Bespoke Digital Growth Team

  • Sep 2022 - Present

  There’s no formula for success. No matter the company size, every company is unique and requires constant optimization from digital and growth experts to deliver strategies that will connect them to their audience — that’s where we come in. We love marketing, business operations, data and growth. The culmination of those loves is an optimized business driving profitability for an organization. Let’s talk about how we can grow your business through people, process and technology. There’s no formula for success. No matter the company size, every company is unique and requires constant optimization from digital and growth experts to deliver strategies that will connect them to their audience — that’s where we come in. We love marketing, business operations, data and growth. The culmination of those loves is an optimized business driving profitability for an organization. Let’s talk about how we can grow your business through people, process and technology.



Derek Hyman Consulting

• United States
• Advertising Services

• Derek Hyman Consulting | Strategic Growth Mind

  • Feb 2019 - Present

  There’s no specific formula for success. Every company is unique and requires constant optimization from digital and growth teams to deliver strategies that will connect and engage them to their audience, — that’s where I can provide strategic support and expedite growth, because efficiency is where revenue is made. I love marketing, business operations, data and growth. The culmination of those loves is an optimized business driving profitability for an organization. Let’s talk about how I can provide strategic support to grow your business through people, process and technology.



American Addiction Centers

• United States
• Hospitals and Health Care
• 500 - 600 Employee

• Senior VP Marketing, Growth & Operations | Head of Product

  • Apr 2017 - Sep 2022

  American Addiction Centers is a national behavioral healthcare provider focused on addiction treatment and rehabilitation, with a focus on quality treatment and innovative care for over 10,000+ people in recovery.-Strong track record of creating high-performing products with effective B2C & B2B marketing strategies, grossing AAC $400M+ in the last 5 years-Drives growth strategy roadmap and execution of digital marketing efforts to increase the value of AAC’s portfolio of sites by 300% in the last 3 years. -Oversees digital marketing and product development strategies for AAC’s portfolio of sites including automation, SEO, UX, UI, DevOps, CRO, SMS, marketing automation, and campaigns.-Oversees multiple departments supporting growth efforts: business intelligence, user experience & on-page optimization thru multi-variate testing program (CRO)-Effectively manages product team and a $25M+ annual budget for 40+ sites under portfolio.-Led a culture shift where AAC is now a product-focused organization with a growing product portfolio and an 80+ team driven by data-centered decisions and measurable OKRs.-Successfully designed and deployed new products and platforms that include a SMS AI Conversational marketing (grossed $12M in revenue in first year), Mobile App (reduced all external manual processes and saved the outside BD team 1000s hours/year), Benefits Verification System (instantly processing 77,000 verifications and saving $800k in human processing time), and Revenue Generating Product along with other platforms that support new features as Virtual Consultation, Chat, and Outpatient Programming.

• Product Owner

  • Jan 2019 - Aug 2022

  I am responsible for American Addiction Center's corporate website. This is the largest digital asset in AAC's portfolio. Our portfolio of websites aims to educate, empower, and guide individuals struggling with substance abuse by providing the highest quality treatment information content on the web, and this website sets the gold standard in the industry.

• Product Owner

  • Jan 2016 - Dec 2018

  I was responsible for building Rehabs.com ClientReach product, creating an online marketing tool for addiction centers nationwide to leverage Rehabs.com Domain Authority for lead buying needs. Grew the platform to $6mil / annually in the first two years.

• VP Marketing, Sales & Operations

  • Dec 2015 - Mar 2017

  • Grossed $30M in less than 3 years by innovating “ClientReach” Product on Rehabs.com among other key portfolio products.• Driver for efficiency in the business and streamlined the organization for scaled growth resulting in increased revenue and reduced costs. For example, I introduced Sprint Planning and project management principles to increase efficiency of Development Production Cycle and extend the Product Life Cycle.



Underground Elephant

• United States
• Advertising Services
• 1 - 100 Employee

• VP, Sales & Operations

  • Apr 2015 - Dec 2015

  UE offers performance-based digital marketing services across several industries including auto and health insurance, post-secondary education and home services.• Responsible for the Analytics and Strategies of Sales Organization at Underground Elephant.• Ensured continued Sales Growth across multiple divisions to support organizational goals by implementing strategic analysis, efficient marketing and targeted sales using a data-driven approach to understanding the Customer Experience.

• Director, Agent Operations Allstate Lead Marketplace

  • Oct 2014 - Mar 2015

  • Led teams who oversaw the day-to-day Marketplace Operations and Agent Satisfaction.• Ensured agents using the Allstate Lead Marketplace (ALM)--a comprehensive marketing platform designed for agencies to meet customer's needs while tracking lead metrics that won the prestigious ‘People’s Choice Stevie Award’ in the category Favorite New Products in --were fully equipped with data and a support structure to maximize their sales potential.Successfully implemented multiple programs to help agents achieve success: • New Agent Program ensures Agent questions were answered which alleviated Support channel redundancies and freed up resources to help Agencies grow. • Agent Optimization Program allows agents to schedule 1-on-1 consultations with an ALM specialist to optimize their accounts, review their account in detail, and grow the platform. • Regional Alignment that partnered designated ALM representatives with specific Allstate Regions to ensure they understood regional trends.

• Product Owner

  • Oct 2014 - Mar 2015

  I was responsible for growing Allstate Lead Marketplace from an idea to the one-stop-shop product that all Allstate business owners used to purchase leads for their businesses. By consolidating over 20 lead sources into one digital platform and creating an instantaneous lead buying technology, we leveraged power in numbers to reduce lead prices for our partners and then passed those savings on to them. Grew the platform to $1mil / month in the first twelve months.



HD Supply

• United States
• Wholesale
• 700 & Above Employee

• Manager, Operations Process

  • Oct 2012 - Oct 2014

  As one of the largest and top performing industrial distributors in North America, HD Supply enables customers’ success by consistently delivering what they need, where and when they need it.• Developed and executed strategy for HD Supply’s QA & Customer Advocate Center programs and Voice of Customer (VOC), an award-winning program that listens to customers’ concerns and welcomes suggestions on ways to improve service and products.• Saved company >$1M in projects and initiatives via process improvement activities and cross-functional team leadership addressing root cause issues increasing overall Net Promoter Score.• Designed and Implemented key programs: (1) Secret Shopper Program; (2) Contact Centers’ Brand Boost; and, (3) Quality Assurance Program for 500+ CSRs focused on improving Customer Experience (Finalist at the 2014 ICMI Global Center Awards in the category of Best Customer Experience / Quality Assurance Program). As a result, HD Supply every year since then is named on Information Week’s 500 list of top tech innovators across America.

• San Diego Sponsor

  • Jan 2011 - Oct 2014

  • Led HD Supply's Community Involvement volunteer organization called A Community Team (ACT). • Responsible for ensuring grants are awarded to local non-profits in San Diego meeting our mission, as well as mobilizing our entire San Diego office (>800 associates) to give back and participate in monthly local community volunteer events.• Each year, I successfully led HD Supply's annual flagship event where more than 100 associates (including the majority of the executive team) come out to an all day event that we sponsor, organize and complete.• Distributed >$1M in grants to local non-profits to support the community.• Fundraised >$14k in 2014 for Heart Association of America through employee engagement.• Recipient of 2013 Serving Seniors Group Award.

• Senior VOC Analyst

  • Oct 2011 - Oct 2012

  • The Voice of the Customer Analyst at HD Supply I led a cross-functional team of business partners to identify customer-impacting defects, root cause issues, and solutions; created data-centric business cases to highlight process change; developed the Customer Effort Metric.• Streamlined enterprise-level warranty process for enhanced tracking of vendor service center performance; and, led and facilitated project team calendar meetings.• Showcased business process improvement with applied statistics and problem solving tactics to translate customer feedback into business practice needed to positively impact the customer and business. I also improved reporting from the VOC department to executives, enhanced the cross-functional business team, involved in process improvement projects, and assumed ownership department’s daily ops.

• Voice of the Customer (VOC) Analyst

  • Mar 2010 - Oct 2011

  • Responsible for translating customer feedback into business practice.• Utilizing a statistics background and problem solving capabilities, I successfully showcased the need to enhance business process(es) to positively impact the customer and business.• I collaborated to improve reporting from the VOC department to the business, positively enhance the cross-functional business team, and eventually assume ownership of the daily operations of the department.• Responsible for creation and development of enterprise wide Perfect Order Index (POI) Metric & reports to identify/prioritize business actions.• Developed monthly VOC reports (Net Promoter) by verticals & regions to support business vertical realignment & micro market initiatives.• Coordinated Institutional Market Operation Review & created VOC slides for all seven regional & vertical specific reviews.• Co-facilitated weekly cross-functional meetings to discuss customer impacting issues.• Assisted with many process improvement projects – process mapping, root cause analysis, process re-design and business case development.• Mentored Summer intern - Cost of Poor Quality (COPQ) analysis project.



Institute for Public Health

• San Diego State University Research Foundation

• Evaluation Analyst

  • Jun 2008 - Mar 2010

  The Institute for Public Health at SDSU is to improve the public's health by promoting best practices through quality evaluation, training, technology, practice-based research and effective partnerships that bridge academic and community knowledge. • Responsible for the research and evaluation of many community and state programs to identify and understand health trends as they pertain to targeted populations. The Institute for Public Health at SDSU is to improve the public's health by promoting best practices through quality evaluation, training, technology, practice-based research and effective partnerships that bridge academic and community knowledge. • Responsible for the research and evaluation of many community and state programs to identify and understand health trends as they pertain to targeted populations.



Salk Institute for Biological Sciences

• La Jolla, Ca

• Laboratory Manager

  • Sep 2005 - Sep 2008

  Focused both on discovery and on mentoring future generations of researchers, the Salk Institute for Biological Studies is an independent, non-profit, scientific research institute located in the La Jolla community in San Diego, California. • Responsible for all laboratory operations - including, but not limited to processing, ordering and maintenance of all laboratory supplies/equipment. • Managed a 20+ multi-ethnic post doctoral research team, budgeting funds (>$1M) from several grants. • Published research article: "Research Publication: Endosomal signaling of plant steroid receptor kinase BRI1" (Genes & Development - July, 2007).



John W. North High School

• Substitute Teacher

  • Nov 2004 - Jun 2005

  *Taught geometry and pre-algebra to high school students *Taught geometry and pre-algebra to high school students